7 Tips for Hiring a Digital Marketing Consultant

Are you thinking of hiring a digital marketing consultant? If so, you’re on the right track! A digital marketing consultant can help your business achieve its online marketing goals. However, before you hire one, there are a few things you need to keep in mind. In this blog post, we will discuss seven tips for hiring a digital marketing consultant!

Three things to look for when hiring a digital marketing consultant

You want to hire the right digital marketing consultant. But before you do, you want to make sure they know their stuff, right? After all, you’re paying them for their expertise—not to learn as they go. So how can you tell if a digital marketing consultant is worth their salt?

A Good Portfolio

The first thing you should do when considering hiring a digital marketing consultant is to take a look at their portfolio. This will give you an idea of the type of work they’ve done in the past and whether or not they’re capable of meeting your specific needs. Be sure to take a close look at the quality of their work. Are the results they achieved for their past clients impressive? If not, move on.

Industry Awards and Recognition

Another way to gauge a digital marketing consultant’s worth is to see if they’ve won any industry awards or received any other recognition from their peers. This shows that they’re considered experts in their field and that other people are willing to vouch for their skills. To find out if your potential consultant has won any awards, simply do a quick Google search. And while you’re at it, see if they’ve been featured in any major publications as well. If they have, that’s a good sign.

Great Reviews

Finally, take a look at online reviews from past clients. These can give you insights into what it’s actually like to work with the consultant in question and whether or not they’re likely to deliver results. Look for reviews on popular sites like Google and Yelp, as well as industry-specific sites if possible. And pay attention to both the positive and negative reviews as they can both be helpful in making your decision.

Figure out what you want to achieve working with a consultant

There are a few key questions you should ask yourself before deciding to work with a consultant. 

First, what is your goal? What do you hope to achieve by working with a consultant or even one of the digital marketing agencies? It’s important to be as specific as possible here. For example, say your goal is to increase sales by 20%. That’s a great goal, and it’s also one that can be easily measured. 

Second, what specific problem are you looking to solve? This is different from your goal in that it’s more focused on the current state of your business. For example, maybe you’re looking to launch a new product but you’re not sure how best to go about it. In this case, your goal would be to increase sales by launching a new product, and your problem is that you don’t know how to go about launching said product or what the best online marketing strategy would be.

Third, what resources does your company have internally that can help achieve these goals? What marketing services and niche services do you already have? If you have a team of marketing experts who can handle launching a new product, then hiring a consultant might not be necessary. However, if you don’t have anyone internally who has experience launching new products, then working with a consultant could be a great way to get the expertise you need. 

A digital marketing consultant will be able to create marketing campaigns using a current marketing strategy and use marketing channels that can give you direct access to your customer, whether the methods are social media marketing, paid advertising, or using email campaigns.

Make sure they are driven by results

A results-driven digital marketing consultant is someone who is always looking for ways to improve your web development and increase your online visibility.

Here are three things to look for when hiring a digital marketing consultant:

A track record of success

The best way to gauge whether or not digital marketing consultants are results-driven is to look at their track record. Do they have a history of helping their clients achieve their marketing strategies? Are there case studies or testimonials that attest to their success? This is important because you want to make sure they’re capable of helping you achieve your specific goals. 

A focus on your goals

A results-driven digital marketing consultant will always keep your goals in mind. They’ll work with you to develop a custom business strategy that’s designed to help you achieve those goals. And they’ll regularly check in with you to make sure that the strategy is still on track and that you’re seeing results. 

A focus on ROI

A results-driven digital marketing consultant is always focused on getting you a positive return on your investment. They understand that your budget is limited, and they’re always looking for ways to get you the most bang for your buck. 

Make sure they can provide a marketing strategy that you are happy with

When looking for a digital marketing consultant, you want to make sure that they can provide you with a marketing strategy that you’re happy with. 

There are a few things to consider when determining if a digital marketing consultant can provide you with a good marketing strategy:

  • Do they understand your business and your goals? A good digital marketing consultant will take the time to learn about your business. They’ll understand your goals, your target market, and your unique selling proposition. 
  • Do they understand your timeline and budget? A good digital marketing consultant will be aware of your budget constraints and will develop a marketing strategy that’s within your budget. 

Make sure they have a solid understanding of SEO

Search engine optimization is one of the most important aspects of digital marketing. And it’s something that you should definitely look for when hiring a digital marketing consultant. 

Find out their digital marketing expertise – where do they shine?

Here are four key areas to look at when evaluating a potential agency partner.

Ability to Generate Leads

When evaluating an agency’s ability to generate leads, pay attention to both the quantity and quality of the leads they’re able to produce. Quantity is important because it gives you an idea of how much reach the agency has. However, quality is just as important because you want those leads to be qualified and likely to convert. 

Understanding of Your Target Audience

A good digital marketing consultant will take the time to get to know your business inside and out, including your target audience. This understanding is critical for developing effective campaigns that resonate with your ideal customers. When evaluating the understanding of your target audience by a consultant or a digital marketing agency, pay attention to both the questions they ask about your target customer as well as the insights they’re able to share about who your target customer is, what they care about, and where they like to consume content. 

Use of Data and Analytics

Any decent digital marketing consultant will use data and analytics to inform its strategy and measure its results. However, the best agencies go beyond simply tracking vanity metrics like website traffic and social media followers. They also dig into more meaningful data points that show whether or not the campaigns they’re running are actually moving the needle for your business. When evaluating an agency’s use of data and analytics, pay attention to both the types of data they track as well as the insights they’re able to draw from that data. 

Experience with Your Industry or Niche

While not required, it can be helpful to hire an agency that has experience working with businesses in your industry or niche. This experience can give them a better understanding of both the unique challenges and opportunities you face as well as what has worked (and what hasn’t) for businesses like yours in the past. When evaluating an agency’s experience with your industry or niche, pay attention not only to whether or not they have experience but also how long they’ve been working in this space and what kinds of results they’ve been able to achieve for other clients. 

Find a digital marketing consultant that has a vision and imagination for where your business can go.

It’s important to find a digital marketing consultant who has a vision and imagination for where your business can go, not just where it’s been. Here are four tips to help you find the right consultant for your business.

Look for someone who is passionate about their work. 

When you’re talking to potential consultants, pay attention to how they talk about their work. Do they seem excited and enthusiastic or do they come across as bored and jaded? You want to hire someone who is passionate about their work and who will be just as excited about working on your business as you are.

Choose someone who is flexible and adaptable. 

The world of digital marketing is constantly changing, so you want to hire someone who is flexible and adaptable enough to change with it. Ask them how they stay up-to-date on the latest trends and technologies. And most importantly, ask them how they would handle a situation if something didn’t go according to plan. 

How to Get Good Value When Hiring a Digital Marketing Consultant

How do you make sure you’re getting good value for your money? Here are a couple of tips.

Do Your Research

The first step is to do your research and understand what services a digital marketing consultant can provide. A good place to start is by reading blog posts and articles that will give you an overview of the different aspects of digital marketing, such as search engine optimization, social media marketing, email marketing, and content marketing. Once you have a good understanding of the basics, you’ll be in a better position to evaluate proposals from potential consultants.

Ask for Referrals

If you know someone who has used a digital marketing consultant in the past, ask them for referrals. They can give you insights into what it was like working with that particular consultant and whether or not they were able to help them achieve their goals. Even if you don’t know anyone who has used a consultant before, reach out to your network on LinkedIn and see if anyone has any recommendations.

Not all agencies or marketing companies are good fits for a business. The digital strategy and marketing efforts must be congruent with the needs of the business online.


Hiring a digital marketing consultant can be a great way to get expert help with your marketing efforts. Consider their experience, vision, imagination, flexibility, and ability to adapt when making your decision. Also, be sure to do your research and ask for referrals. By following these tips, you can be sure you’re getting good value for your money.

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