I originally wrote this article in the Business Journal about marketing your business during COVID-19. Yet, one thing I didn’t address is how the needs of your potential customers have changed in the new economy, and how pivoting to meet their needs can ...
Mistakes are painful, especially when they cost you time and money. So while I?d like to say every attorney marketing campaign we’ve ever managed has been successful, there have been a few that were not. So after doing a review of each campaign, there was one issue they all had in common that was so powerful that it even overcame extremely targeted and optimized marketing:
As a financial institution, it can be very difficult to attribute a return on investment (ROI) on your marketing campaigns. Sure, you can use the Google Tag Manager to track all of your digital marketing efforts on Facebook and Google, but what happens once your potential member applies for a loan? For the majority of community banks and credit unions, they push their traffic to an online banking portal to run their credit. This is where the digital trail of many marketing campaigns goes dark, because Google won’t connect the dots between the clicks from your ads to new loan applicants because this data spans across two separate datasets.
Good news! We?ve hit the midway point of the year so it’s about that time for us to share our top Facebook and Google advertising hacks of 2019. After spending over $19m on both platforms, these top strategies have either saved us time, money or increased conversions.