As the most established Google & Facebook Partner in Central CA, we've won numerous national awards for strategy, design, & marketing execution.
Search engine optimization (SEO) can seem overwhelming, especially if you’re new to digital marketing. If you’re shopping for SEO services, you’ve probably come across multiple SEO companies and digital marketing agencies. Although most SEO agencies desc ...
I originally wrote this article in the Business Journal about marketing your business during COVID-19. Yet, one thing I didn’t address is how the needs of your potential customers have changed in the new economy, and how pivoting to meet their needs can ...
It’s more difficult than ever to run a successful law firm. Attorneys must not only be experts in their specific field, but they must also excel with client intake, attorney marketing, and branding their firm. While many law firms are focusing on their c ...
Advertising on Google can get very expensive, especially for attorneys. It’s not uncommon for lawyers to pay over $100 for one click on a Google Ad! And on top of that, a Google Ad is only ‘renting’ space at the top of Google. So once you reach your dail ...
The term 'secret sauce' was originally coined by Jack in the Box in the early 1980's as a way to distinguish their flappy fast food burgers from their competition. While their mix of mayonnaise, mustard, and chili sauce (oops, I think I just gave i ...
I subscribe to the law of contrary public opinion... If everyone thinks one thing, then I say, bet the other way... -Al Pacino as salesman Tony Roma from Glengarry Glen Ross (1992) Your greatest enemy as a marketer is not your competition. ...
Handling negative reviews isn't scary, difficult, or pointless. it's a critical task that you should take very seriously. (Sorry to add to your to-do list.) If you're in business, chances are that you have more happy customers than unhappy ones. Howev ...
Mistakes are painful, especially when they cost you time and money. So while I?d like to say every attorney marketing campaign we’ve ever managed has been successful, there have been a few that were not. So after doing a review of each campaign, there was one issue they all had in common that was so powerful that it even overcame extremely targeted and optimized marketing:
As a financial institution, it can be very difficult to attribute a return on investment (ROI) on your marketing campaigns. Sure, you can use the Google Tag Manager to track all of your digital marketing efforts on Facebook and Google, but what happens once your potential member applies for a loan? For the majority of community banks and credit unions, they push their traffic to an online banking portal to run their credit. This is where the digital trail of many marketing campaigns goes dark, because Google won’t connect the dots between the clicks from your ads to new loan applicants because this data spans across two separate datasets.
Twenty or thirty years ago, it would have been hard to imagine a business that didn't list their company in the phone book. Yet in today's world, this is what many businesses are doing by not having an SEO (search engine optimization) strategy. How do ...
