Businesses need customers, and their customers are online. So it’s more important than ever to find your company when they’re searching for your product or service. The issue is, very few people search past page 1 on Google, which means your business mus ...
Growing Your Bank’s Customers During (and After) COVID-19
It’s become increasingly harder for financial institutions to create and retain their customers. For example, due to the higher customer acquisition costs in the banking industry, it can take two or more years for the average bank or credit union to prof ...
Using a CRM in the Banking Industry
When you sit down to brainstorm marketing strategies for your bank, chances are you cycle through some of the same tactics that left your institution feeling stale in the first place. You can't blame yourself. For years, the customer banking experience r ...
The Most Powerful Marketing Concept You Keep Ignoring
What's the most misunderstood, underutilized and even ignored concept in online marketing? Data-driven analysis Marketers tend to want to spend all their brainpower of generating killer strategies and ideas, designing brilliant marketing automa ...
How Well Do You Know Your Clients?
Half the money I spend on advertising is wasted; the trouble is, I Don't know which half. -John Wanamaker, advertising and marketing pioneer This quote gets dropped around marketing circles all the time. Wanamaker lived back in the nineteenth centu ...
How to Run Facebook Video Ads Without Breaking the Bank
If you have a Facebook page for your business and you're posting on a regular basis without using Facebook Ads, you're wasting your time. While the Facebook guru's out there would have you believe otherwise, the only industries where you can get away ...
What to Do When Google Ads Don’t Work
Sometimes it's fun to reminisce about the good old days of PPC. You know, when the Google Ads platform was called Adwords, things were simpler, and everything seemed to make more sense.? I was just having a moment like this after optimizing a client's ...
Future-Proof Your Business With SEO & SEM
Imagine if your company figured out how to create more customers than you could ever want: whether rain or shine, sleet or snow, these new clients just kept knocking on your door and asking if you?ll take their money.