Banks & Credit Unions

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The Blueprint of the Top Credit Union Marketing Campaign in the US

Attractcurrent membersto offerings

Banks and Credit Unions image

Since most of your members also bank with a national bank, credit unions and small banks should devote much more of their marketing resources and budget to making repeat members, instead of trying to make new members.

For KSFCU.org, we started by building their fan base from 1,000 to over 18,000.

Attractcurrent membersto offerings

Since most of your members also bank with a national bank, credit unions and small banks should devote much more of their marketing resources and budget to making repeat members, instead of trying to make new members.

For KSFCU.org, we started by building their fan base from 1,000 to over 18,000.

Banks and Credit Unions image

Beat the big banksat their own game

Credit Unions Big Banks Screenshot

It’s not as difficult as you think to outcompete the big banks on a local level. How do we know this? Because by optimizing our clients’ Google and Facebook ads everyday, within 6 months our digital ad campaigns are always the top-performing campaigns in the region.

Credit Unions Big Banks Screenshot

Beat the big banksat their own game

It’s not as difficult as you think to outcompete the big banks on a local level. How do we know this? Because by optimizing our clients’ Google and Facebook ads everyday, within 6 months our digital ad campaigns are always the top-performing campaigns in the region.

Resonatewith your community

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Credit unions can easily “out-local” a national bank by highlighting their community investment with their ads and on their website, utilizing photos and video of members, staff, community, and prominent landmarks.

Nettra redesigned Kern Schools Federal Credit Union (KSFCU) website to show how integral they are to the fabric of their community. As a result, the better messaging and UX reduced the bounce rate which directly increased the number of new members. The Web Marketing Association also designated the KSFCU website as the “Best Credit Union Website” of 2017.

Resonatewith your community

Credit unions can easily “out-local” a national bank by highlighting their community investment with their ads and on their website, utilizing photos and video of members, staff, community, and prominent landmarks.

Nettra redesigned Kern Schools Federal Credit Union (KSFCU) website to show how integral they are to the fabric of their community. As a result, the better messaging and UX reduced the bounce rate which directly increased the number of new members. The Web Marketing Association also designated the KSFCU website as the “Best Credit Union Website” of 2017.

Screen Shot 2019-07-11 at 3.59.21 PM

Use attribution toconnect every data pointtogether

attribution

To out-market the national banks, the secret weapon of a credit union and community bank is attribution.

Attribution allows you to assign a value to every part of your marketing campaign. This is important because if you’re running a Google and Facebook ads campaign, and someone clicks on a Google Ad, applies for a loan, then becomes a member, Google Analytics would give all the credit for the new member to that Google Ad. Yet if an attribution process was installed, you might find out this new member clicked on two Facebook Ads over the last couple months, then finally clicked on the Google Ad.

This kind of insight is very important because it indicates how people interact with your ads, the sales cycle of an average member, and sequence of marketing channels that are the most effective and cost-efficient.

attribution

Use attribution toconnect every data pointtogether

To out-market the national banks, the secret weapon of a credit union and community bank is attribution.

Attribution allows you to assign a value to every part of your marketing campaign. This is important because if you’re running a Google and Facebook ads campaign, and someone clicks on a Google Ad, applies for a loan, then becomes a member, Google Analytics would give all the credit for the new member to that Google Ad. Yet if an attribution process was installed, you might find out this new member clicked on two Facebook Ads over the last couple months, then finally clicked on the Google Ad.

This kind of insight is very important because it indicates how people interact with your ads, the sales cycle of an average member, and sequence of marketing channels that are the most effective and cost-efficient.

Incentivize members tocreate new members

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80%+ of your members come from referrals, so we create robust referral processes by utilizing a segmented list email marketing approach and hyper-focused Facebook/Google retargeting campaigns.

Incentivize members tocreate new members

80%+ of your members come from referrals, so we create robust referral processes by utilizing a segmented list email marketing approach and hyper-focused Facebook/Google retargeting campaigns.
Screen Shot 2019-07-11 at 4.12.42 PM

Are we a good fit to scale your credit union?

If you think Nettra could be a great fit for your credit union or bank, please contact us to set up a time to discuss your goals!

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