How to grow your business with a strategic plan

Strategic Marketing: How to Grow Your Business with a Strategic Plan

Do you want to take your business to the next level? If so, then you need a strategic marketing plan. A strategic plan is a document that outlines your business goals and the steps you will take to achieve them. Without a strategic plan, it’s difficult to make decisions that will help your business grow. In this blog post, we will discuss the benefits of having a strategic plan and how to create one that works for your business.

What is strategic marketing and why do you need it for your business growth?

Strategic marketing is a strategic planning process that includes setting long-term goals and choosing which marketing strategies to use to achieve the desired results. Then, taking specific steps to achieve those goals. Unlike traditional marketing, which focuses on immediate results, strategic marketing takes a big-picture view of the business and includes strategic planning cycles. To be successful requires a deep understanding of the market, the competition, and the unique needs of the business. While it can take some time to see results from a strategic marketing campaign, the payoff can be significant. A well-executed strategic marketing plan can help a business to attract new customers, enter new markets, and achieve sustainable growth. In short, if you’re serious about growing your business, strategic marketing is essential.

How can you create a strategic plan that works for your company’s unique needs and goals?

There’s no one-size-fits-all answer to this question, as the best strategic plan for your company will be tailored to its unique needs and goals. However, there are some general principles that any successful strategic plan should take into account. First, it’s important to have a clear understanding of your company’s strengths and weaknesses. This will help you identify opportunities and threats that need to be addressed in the plan. Second, you need to set realistic goals that can be achieved within a reasonable timeframe. Trying to accomplish too much in too short a period of time is a recipe for disaster. Finally, you need to have a clear understanding of the resources that are available to your company and how they can best be used to achieve your goals. By taking these factors into account, you’ll be well on your way to creating a strategic digital marketing plan that works for your company.

What are some common pitfalls to avoid when implementing your strategic plan?

Any business owner knows that developing and implementing a successful strategic plan is essential to the long-term success of their company. However, there are a number of common pitfalls that can trip up even the most experienced business leader. One of the most common mistakes is failing to involve all relevant stakeholders in the planning process. Another is underestimating the resources required to execute the plan. Perhaps most importantly, though, is failing to monitor progress and make necessary adjustments along the way. By being aware of these potential pitfalls, you can increase your chances of developing a strategic plan that will help your business achieve its long-term goals.

The benefits of having a strategic marketing plan

Any business that wants to be successful needs to have a strategic marketing plan in place. Without a plan, businesses can quickly find themselves floundering as they try to figure out what to do next. A good marketing plan helps businesses to focus their efforts, set realistic goals, and track their progress. It also provides a roadmap for how to allocate resources and reach potential customers. Perhaps most importantly, a well-crafted marketing plan can help businesses to avoid making expensive mistakes. By taking the time to develop a sound strategy, businesses can increase their chances of achieving their marketing goals and realizing lasting success.

How to execute your strategic marketing plan for maximum results

A strategic marketing plan is a roadmap for your business that defines your objectives and how you plan to achieve them. To create an effective strategy, you need to understand your customer base, your competition, and your unique selling proposition or USP. Once you have this information, you can develop a plan of action that will help you achieve your goals.

Here are 4 ways to execute your strategic marketing plan.

1. Set clear goals and objectives. Without a clear destination, it can be difficult to know whether you are on track. Be specific about what you want to achieve, and make sure that your team is aligned on the goals.

2. Research your audience. Knowing who you are trying to reach is crucial for effective marketing. Take the time to understand their needs and desires, and craft your messaging accordingly.

3. Choose the right channels. There are myriad marketing channels available, but not all of them will be right for your business. Consider your budget, target audience, and desired outcomes when choosing which channels to use.

4. Test and measure. As with any other business initiative, it’s important to test and measure your marketing efforts in order to continue improving results. Try different tactics and track the response rate to see what works best for your business.

By following these tips, you can ensure that your marketing efforts are as effective as possible. By taking the time to plan and execute strategically, you can maximize your chances of success.

How can you track the success of your strategic marketing efforts and make necessary adjustments along the way?

Any successful marketing campaign requires careful planning and constant adjustments. Otherwise, you run the risk of putting all your effort into a campaign that fizzles out without ever reaching its potential. But how can you tell if your marketing efforts are bearing fruit? And how can you make necessary changes along the way?

Once you have a goal in mind, you can develop specific metrics to track progress. Are you trying to increase brand awareness? Then track measures like web traffic and social media engagement and if you practice corporate social responsibility, then mention that. Are you trying to boost sales? Then track measures like conversion rate, average order value and how many customers take advantage of your customer loyalty program. By tracking the right metrics, you’ll be able to see whether your campaign is on track and make necessary adjustments along the way.

The only way to achieve success is to keep learning, keep adjusting, and keep moving forward.

Tips for measuring the success of your strategic marketing plan

There’s no one size fits all answer when it comes to measuring the success of your strategic marketing plan – it will vary based on the specific goals and objectives you’ve set out to achieve. However, there are some general tips you can follow to help you track and measure your progress. 

First, make sure you have a clear and concise goal for your marketing campaign, and that this goal is aligned with your overall business strategy. Once you have your goal in mind, you can start to establish key performance indicators (KPIs) that will help you track whether or not you’re on track to achieve it. 

Your KPIs should be specific, measurable, achievable, relevant and time-based so that you can track your progress over a defined period of time. For example, if your goal is to increase brand awareness, your KPIs might include measures such as social media engagement or website traffic. If you’re looking to drive sales growth, on the other hand, your KPIs might focus on measures such as conversion rate or leads generated. 

Finally, don’t forget to review and adjust your KPIs on a regular basis as your marketing campaign progresses – what works in the early stages might not be as effective further down the line. By regularly monitoring and measuring your progress against specific goals and objectives, you’ll be in a much better position to adjust your strategy and ensure its success.

Tips for growing your business with a strong marketing strategy in place

There are a number of other important things to keep in mind when you’re looking to grow your business with a strong marketing strategy in place. As all small business owners know, it’s important for you to remember that your marketing efforts should be targeted at your ideal customer.

Figure out who your target customer is and what they want, and then craft your marketing message accordingly. Also, ask what your existing customers have in common.

It’s also important to make sure that your marketing message is consistent across all channels. You want potential customers to instantly recognize your brand, no matter where they see it.

A successful marketing campaign is always evolving, so make sure you’re constantly working to stay ahead of the curve.

Summary

A strategic marketing plan is key to growing any business. By taking the time to develop a plan that outlines your goals and strategies, you can ensure that your marketing efforts are focused and effective. To be successful, make sure you set clear goals from the outset and establish metrics to track your progress. Additionally, don’t forget to review and adjust your plan on a regular basis as your business grows and changes. By following these simple tips, you’ll be well on your way to growing your business with a strong marketing strategy in place.

Optimize business ROI

How to Optimize Your Business Marketing Efforts for Increased ROI

Looking for ways to optimize your business marketing efforts? If so, you’re in the right place! This blog post will discuss some of the best ways to get the most out of your marketing dollars. We’ll talk about how to optimize your business marketing efforts. By following these tips, you can ensure that your marketing efforts are providing a high return on investment (ROI) for your business.

Determine Your Core Metrics

Trying to grow a business without paying attention to key metrics is like driving with your eyes closed. You might be able to move forward for a little while, but eventually, you will crash. That’s why it’s so important to identify the metrics of your marketing plan that matter most to your business and track them closely. But how do you know which metrics are worth tracking?

The answer lies in your company’s core values. What qualities are most important to your business? Once you’ve identified those qualities, you can develop metrics that will help you measure and improve them as part of your overall business strategy. For example, if one of your core values is customer satisfaction, you might track things like customer retention rates, net promoter scores, or first-time buyer rates. If another core value is innovation, you might track the number of new products or features you launch each year or the percentage of revenue that comes from new products.

By regularly measuring and evaluating these key metrics, you can ensure that your business is on track to achieving its long-term goals.

Experiment with and test out new channels, but do so cautiously

As any marketer knows, there are always new social media channels popping up. It can be tempting to want to experiment with every single one, but it’s important to remember that not all of the social media marketing platforms will be a good fit for your target audience or even your marketing strategy.

You also don’t want to end up spreading your resources too thin. That’s why it’s important to carefully consider each new channel as it relates to the customer journey before investing too much time or money in it.

Use A/B testing

A/B testing is a method of comparing two versions of a web page to see which one performs better. A/B testing can be used to test anything from the text on a button to the layout of a page. By comparing the two versions, businesses can learn which design elements are most effective at achieving their goals.

For example, if a business wants to increase the number of people who sign up for its email list, it can create two versions of its sign-up page and use A/B testing to see which one converts more visitors into subscribers. A/B testing can be used to test any element on a web page, from the headline to the call-to-action button.

Most importantly, A/B testing can help you avoid making changes that could actually hurt your business. So if you’re looking for ways to optimize your website, be sure to give A/B testing a try.

By constantly testing and tweaking their web pages, small businesses can ensure that they are always providing the best possible experience for their customers.

Test different offers

Trying out different offers can be a great way to see what works best for your business. It can be difficult to know what will appeal to your customers, so it’s important to experiment with different options.

Testing different offers is a great way to figure out what works best for your business. It can be difficult to know what will appeal to your customers and you might find that a certain type of discount is more popular than another, or that a certain type of product is more likely to generate repeat business.

The only way to find out is to try out different offers and see what works best for your business. Not every offer will be a success, but by testing different options you can maximize your chances of finding the right mix for your business.

How to measure your marketing ROI

Any business owner knows that marketing and marketing initiatives are essential for driving growth. But with so many different marketing channels and strategies to choose from, it can be difficult to know where to invest your limited resources.

This is where ROI comes in. ROI, or return on investment, is a measure of how much revenue your marketing efforts are generating relative to the amount you are spending. By calculating your marketing ROI, you can make informed decisions about where to allocate your resources for maximum impact.

Three of the most important metrics are conversion rate, cost per lead (CPL) and cost per acquisition (CPA). Conversion rate measures the percentage of visitors to your website who take a desired action, such as signing up for your email list or making a purchase.

CPL measures how much it costs you to generate a new lead, while CPA measures how much it costs you to acquire a new customer. By tracking these metrics, you can calculate your marketing ROI and make sure that your marketing efforts are providing a positive return on investment.

CPA, on the other hand, measures how much it costs you to generate a sale or lead. Together, these three metrics can give you a good sense of your marketing ROI and help you make informed decisions about where to allocate your resources. So if you’re looking to get a better handle on your business’s marketing performance, start by tracking your conversion rate, CPL, and CPA. They just might be the key to unlocking your next big breakthrough.

How to improve marketing ROI

Any business owner knows that marketing is essential to success. After all, how can you sell your product or service if no one knows it exists? However, effective marketing can be expensive, and it can be difficult to know if you’re getting a good return on your investment. If you’re looking to improve your marketing ROI, here are a few tips to keep in mind.

  • Make sure you’re targeting the right audience. There’s no point in spending money on advertising that no one will see.
  • Track your results carefully and adjust your strategy as needed. Keep an eye on your website traffic, sales numbers, search engine ranking and any other relevant metrics, and use that data to fine-tune your approach.
  • Don’t be afraid to experiment. Trying new things is the only way to find out what works best for your business.
  • Optimize your Google business page. It’s a free listing that appears in search engine results when people look for businesses like yours. By claiming and optimizing your page, you can make sure that potential customers are able to find you.

So go ahead and try out a few different marketing angles or marketing strategies – worst case scenario, you’ll learn something new.

Following these tips, you should be able to see a significant improvement in your marketing ROI.

Customer lifetime value

The lifetime value of a customer is the estimated total revenue that a business will generate from a single customer over the course of its relationship. Lifetime value is important because it allows businesses to track and forecast revenue, and it also provides insight into how much to spend on acquisition and retention.

There are a number of factors that can influence lifetime value, including customer behavior, product mix, and churn rate. Lifetime value is also an important metric for businesses with subscription models, as it can provide insight into the company’s overall health. By understanding lifetime value, small business owners can make better decisions about acquisition, retention, and pricing for their business operations.

Leverage marketing automation tools

In today’s competitive marketplace, businesses need to be smart about their marketing efforts. One way to do this is to leverage marketing automation tools. These tools can help businesses to automate repetitive tasks, such as email marketing, social media campaigns, and targeted ads.

Email marketing CRM’s

  • Hubspot
  • Active campaign
  • Clickup
  • Infusionsoft

Social Media Campaigns

  • Hootsuite
  • Later
  • Buffer

Targeted Ads

  • Google Ads
  • Facebooks Ads

In addition, marketing automation tools can provide valuable insights into customer behavior. This information can be used to improve the effectiveness of marketing campaigns and make them more targeted and responsive to customer needs. By investing in marketing automation tools, businesses can save time and money while improving their marketing results.

Summary

There are a number of ways to optimize your business marketing efforts in order to increase your ROI. Some tips include targeting the right audience, tracking your results carefully, and experimenting with new approaches.

Additionally, it can be helpful to leverage marketing automation tools in order to save time and money while improving your marketing results. By following these tips, you can ensure that your digital marketing efforts are providing a high return on investment for your business.

structure-g8fc76b864_1280

How to Leverage Media Marketing to Grow Your Business

Are you looking for ways to grow your business? If so, you should consider leveraging media marketing. Media marketing is a great way to reach new customers and grow your business. In this blog post, we will discuss how to leverage media marketing to grow your business. We will also discuss the benefits of media marketing and provide tips for getting started. 

What is media marketing?

Media marketing is the process of using various forms of media to promote and grow your business. This can include traditional forms of media such as television, radio, and print, as well as digital forms of media such as social media, websites, and email.

Types of media marketing

Media marketing channels

  • Print marketing
  • Radio marketing
  • Television marketing
  • Email marketing
  • Social media marketing strategies
  • Search engine marketing (SEM)
  • Content marketing
  • Mobile marketing
  • Influencer marketing

How can it help your business grow?

Media marketing can help your business grow in a number of ways. First, it can raise awareness for your brand and help you reach a wider audience. This is especially important if you’re a small business or startup that doesn’t have a lot of name recognition yet.

Second, media marketing can help build trust and credibility for your brand. When potential customers see your company featured in the media, they’ll be more likely to trust you and do business with you.

Last, media marketing can help generate leads and sales for your business. If you do it right, people who see your company featured in the media will be more likely to visit your website or contact you to learn more about your products or services.

What are some effective media marketing strategies for small businesses?

Use social media to reach a wider audience

Social media marketing is one of the most powerful tools in your media marketing arsenal. It’s a great way to reach a large number of people quickly and easily, and it’s very cost-effective.

Make sure you’re active on the social media platforms that your target audience is using. Post interesting and engaging content that will get people talking, and be sure to include links back to your products or services.

Make use of traditional media outlets

Just because you’re a small business doesn’t mean you should neglect traditional forms of media. If you can get your company featured in a local newspaper or on the radio, do it! These are still great ways to reach people and build trust for your brand.

Use paid advertising

Paid advertising is another great way to reach people and generate leads for your business. You can buy ad space on websites, in newspapers, or even on TV or radio. Just be sure to target your ads carefully so you’re reaching the right people. To boost your reach even further, you can also run social media ads for your product or service from time to time.

Get creative with your marketing

There are endless possibilities when it comes to media marketing, so don’t be afraid to get creative. If you can think of a unique way to get your company’s name out there, go for it! The more exposure you can get, the better.

These are just a few media marketing ideas to get you started. Experiment and see what works best for your business. And remember, the key to success is consistency. The more you can stay in front of your target audience, the more likely you are to see results.

How often should you be using media marketing?

The answer to how often you should be using media marketing really depends on your goals and objectives. For example, if you’re trying to build brand awareness, then you’ll want to be more consistent with your postings. On the other hand, if you’re only trying to generate leads, then you can be a little more flexible with your posting schedule. In general, though, it’s a good idea with media and to post at least once a day on each digital marketing media platform (Facebook, Twitter, Instagram, etc.). This will help ensure that your brand stays top of mind with your target audience. The key is to be consistent.

How to develop a successful media marketing campaign

media marketing campaign can be a great way to reach a large audience with your message. However, there are some things to keep in mind if you want to make sure your campaign is successful. First, it’s important to choose the right platform for your message. There’s no use trying to reach people on a platform they don’t use. Second, you need to make sure your content is engaging and relevant. If people see your ads as irrelevant or intrusive, they’re not going to pay attention to them. Finally, you need to track your results and adjust your campaign accordingly. If you’re not seeing the results you want, don’t be afraid to change things up. With a little planning and effort, you can develop a media marketing campaign that will reach the people you want to reach.

The benefits of using media marketing to grow your business

Business owners may be wondering if media marketing is worth their time and effort. After all, with so many other demands on your time, it can be difficult to justify adding another task to your plate. However, the truth is that media marketing can be an extremely effective way to grow your business. Here are just a few of the benefits of using media marketing to promote your company:

  • Reach a wider audience: With media marketing, you can reach a much larger audience than you would through traditional marketing channels.
  • Cost-effective: Media marketing is one of the most cost-effective ways to market your business.
  • Build relationships: Media marketing helps you build relationships with potential and existing customers.
  • Increase brand awareness: Media marketing can help increase brand awareness for your business.
  • Generate leads: Media marketing can help you generate leads and sales for your business.

If you’re looking for a cost-effective way to reach a wider audience and grow your business, media marketing is a great option.

Measuring the success of your media marketing campaign

There’s no shortage of metrics you can use to measure the success of your media marketing campaign. social media metrics like reach, engagement, and impressions give you a good idea of how well your content is performing, while web traffic data can tell you how many people are actually clicking through to your site. But at the end of the day, the best metric to use is conversion rate: that is, the number of people who take the desired action (such as making a purchase or signing up for a newsletter) after seeing your ad.

By tracking conversions, you can get a clear understanding of whether or not your campaign is actually driving results. So if you’re looking to measure your campaign’s success, don’t get bogged down in the numbers; focus on conversion rate and you’ll be on the right track.

Tips for staying ahead of the curve in the ever-changing world of media marketing

The world of media marketing is always changing, and it can be tough to keep up. But if you want to stay ahead of the curve, there are a few things you can do. First, make sure you’re keeping up with the latest industry news. Whether you’re reading trade publications or following influencers on social media, it’s important to stay up-to-date on the latest trends. Second, don’t be afraid to experiment. With new platforms and technologies emerging all the time, it’s important to experiment and see what works for your brand. Finally, be sure to measure your results. With so much data available, there’s no excuse for not understanding how your campaigns are performing.

Summary

Media marketing can be an extremely effective way to grow your small business. It is cost-effective, helps you build relationships with customers, and increases brand awareness. To be successful, it is important to experiment with different platforms and strategies and to measure your results so you can adjust your campaigns accordingly. By following these tips, you can stay ahead of the curve in the ever-changing world of media marketing.

social-network-gbf1b51e52_1280

How to Create a Brand Marketing Strategy That Works

Creating a successful brand marketing strategy can seem daunting, and it can be tough to know where to start. There are a few key things you need to keep in mind when putting together your plan. In this blog post, we will walk you through the steps you need to take to create a brand marketing strategy that is effective and efficient and works for your business.

What is a brand marketing strategy?

Before we get into how to create an effective brand marketing strategy, let’s first define what we’re talking about. A brand marketing strategy is a plan that outlines how you will promote your brand and achieve your desired business goals. The strategy includes everything from your brand identity and brand messaging to your marketing mix and target audience.

Creating a brand marketing strategy can help you tightly focus your efforts and ensure you are making the most of your resources. It can also help you measure your progress and adjust your approach as needed.

Why is a brand marketing strategy important?

There are a few key reasons why brand marketing strategy is important. First, it can help you attract new customers and grow your business. A well-executed brand marketing strategy can help you build trust and credibility with your target audience, which can lead to more sales and loyal customers.

Second, a brand marketing strategy can help you differentiate yourself from your competitors. If done right, it can make your brand more memorable and top of mind for potential customers.

Last, but not least, a brand marketing strategy can help you save time and money by ensuring that your marketing efforts are focused and efficient.

Now that we’ve covered the basics, let’s dive into how to create a branding and marketing strategy that works for your business.

Step 1: Define Your Business Goals

The first step in creating a brand marketing strategy is to define your business goals. What are you hoping to achieve with your marketing efforts?

Do you want to increase sales, grow your customer base, or build brand awareness?

Once you know what you want to accomplish, you can start putting together a plan to make it happen.

Step 2: Define Your Target Audience

Before you can create a brand marketing strategy that works, you need to know who you’re trying to reach. That means taking the time to define your target audience.

What are their demographics?

What are their interests?

What needs and challenges do they have?

Once you have a clear understanding of your target audience, you’ll be better equipped to craft a marketing and brand strategy that resonates with them.

That’s what you’ll want to highlight in your marketing efforts. And finally, consider what mediums will work best for reaching your target audience.

Are they active on social media? Do they respond well to email marketing?

Knowing the answers to these questions will help you create a brand marketing strategy that gets results.

The more you know about your target audience and how they interact with your brand, the easier it will be to create a marketing strategy that resonates with them.

Step 3: Develop Your Brand Identity

Your brand identity is how you want your customers to perceive your business. Any company or organization, big or small, can benefit from having a strong brand identity. Your brand is what sets you apart from your competitors and helps you to attract and retain customers.

But how do you go about developing a brand identity?

The first step is to understand what your brand represents.

  • What makes you unique?
  • What are your core values?
  • What benefit do you provide to your customers?
  • What do you want people to think of when they hear your name?

Once you have a clear understanding of your own brand, it will be much easier to develop messaging and visuals that resonate with your target audience. Then, you’ll need to start promoting it. You can do this through traditional advertising channels such as TV, radio, and print, or through more modern channels such as social media and content marketing. The most important thing is to be consistent in your messaging and visuals across all channels. If you do it right, your brand will become recognizable and memorable, and you’ll be on your way to creating a successful brand marketing strategy.

Step 4: Create compelling content that speaks to your target audience

With so many businesses vying for attention, you’ll need to find a way to make your voice heard. The good news is there are a few simple steps you can take to create compelling content and use brand positioning to get your brand noticed.

First, focus on creating content that is informative and interesting. Whether you’re sharing blog posts, infographics, or video tutorials, make sure that your content is providing value to your audience. In addition, be sure to mix up the topics you cover to keep things fresh and to prove your range of expertise.

SEO

Next, don’t forget to incorporate SEO into your content strategy. This will help ensure your content is being seen by people who are actually interested in what you have to say. Use relevant keywords throughout your content, and be sure to link back to content on your website that supports the topic.

Social Media

Social media is a powerful tool that can be used to connect with customers and promote your brand. However, it’s important to remember that not all social media platforms are created equal. To create compelling content that will resonate with your audience, you need to choose the right platform for your message.

For example, if you’re trying to reach millennial-aged women, Instagram would be a better choice than LinkedIn. Conversely, if you’re trying to promote a B-to-B product or service, LinkedIn would be a better option than Snapchat.

On the other hand, if you’re sharing longer-form content, such as blog posts or video tutorials, Youtube or Facebook are better options because it gives users a chance to engage with your content in a more meaningful way.

By carefully choosing the right platform for your message, you ensure that your content will have the maximum impact.

Step 5: Promote Your Brand

Once you have a solid foundation in place, it’s time to start promoting your brand. There are a number of ways you can do this, including paid advertising, social media marketing, email marketing, and more. The key is to find the channels that work best for your business and business strategy and focus your efforts there.

Step 6: Measure the results of your marketing efforts and make necessary adjustments

As any business owner knows, marketing is essential for driving sales and growth. It’s also important to make sure that your marketing efforts are actually effective.

One way to measure the results of your marketing is to track how many new customers you acquire after a campaign. You can also track how much revenue is generated by each marketing campaign. If you see that a particular campaign isn’t performing as well as you’d like, you can adjust your strategy or try a different approach altogether.

Summary

Brand marketing strategy is an important part of any business plan. By taking the time to develop a strategic approach, you ensure that your marketing efforts are focused and effective. Follow the steps outlined above to create a brand marketing strategy that works for your business!

follow-us-ge4235f44b_1280

Bank Marketing: How To Use Social Media to Create New Customers

Are you looking for ways to create new customers for your bank? If so, you’re in luck! In this blog post, we will discuss how you can use social media to reach potential customers and drive them into your bank. We’ll also provide some tips on how you can keep those customers engaged and coming back for more. So what are you waiting for? Read on to learn more!

Why bank marketing is important

In a world where people are constantly bombarded with advertising, it can be hard to stand out from the crowd. This is especially true for banks, which are often seen as stodgy and old-fashioned. However, bank marketing is essential in order to compete in today’s marketplace.

By using effective marketing techniques, banks can reach more customers and remind existing ones of the importance of banking services. In addition, social networking can help banks to differentiate themselves from the competition and build a strong brand identity and social media presence.

Ultimately, bank marketing is essential for any institution that wants to be successful in today’s ever-changing financial landscape.

What is social media marketing and how does it work

Social media marketing is the process of using online social networking sites like Facebook and others to build relationships and interact with potential and current customers. By sharing relevant social media posts, engaging in conversations on popular social media websites, and running targeted ads, businesses can connect with their audience and build brand awareness.

When done correctly, social media marketing can be an extremely effective way to reach new customers and grow a business. However, it’s important to understand how social media marketing works before getting started. Otherwise, you could end up wasting a lot of time and money with your marketing efforts and have very little to show for it.

Luckily, there are plenty of resources available that can help you master the basics of social media marketing. With a little effort, you’ll be well on your way to driving sales and growing your business.

The different types of social media platforms that can be used for bank marketing

When it comes to bank marketing, social media is a powerful tool. Not only does it provide a direct way to reach potential customers, but it also allows you to create a relationship with them. However, with so many different social media platforms, it can be difficult to know where to start. Here is a brief overview of some of the most popular social media platforms for bank marketing:

  • Facebook: With over 2 billion active users, Facebook is one of the largest social media platforms in the world. It provides a great way to connect with potential customers, promote your brand and build an online community.
  • Twitter: Twitter is a microblogging platform that allows you to share short updates with your followers. It can be used to promote special offers and events, and to build relationships with customers.
  • Instagram: Instagram is a visual platform that is perfect for sharing photos and videos. It can be used to show off your products and services, and to give customers a behind-the-scenes look at your business.
  • LinkedIn: LinkedIn is a professional networking site that can be used to connect with potential customers and promote your brand. It’s also a great way to connect with other professionals in your industry.
  • TikTok: Tiktok is a relatively new social media platform that allows users to share short videos. It’s a great way to connect with potential customers and promote your brand in a creative way.

How to create a social media campaign for your bank

If you’re like most banks, you’re already using social media to some degree. But are you using it to its full potential? A well-designed social media campaign can help you reach a wider audience, build relationships with customers, and drive business results. Here’s how to get started.

First, take a look at your goals. What do you want to achieve with your social media campaign? Do you want to increase brand awareness? Drive more traffic to your social media account or social media accounts? Be more active with a social networking service? Increase loan applications? Once you know your goals, you can develop a strategy to achieve them.

Next, determine which platforms will work best for your bank. Facebook is the obvious choice, but LinkedIn, Instagram, and Snapchat can also be effective. The key is to choose the platforms where the social media usage of your target audience is most active.

Once you’ve selected specific ad platforms, it’s time to start creating content. A mix of text, images, and videos is usually best. And don’t forget to mix things up from time to time – monotony is the enemy of social media success. Be sure to post regularly, but also leave room for spontaneity; the occasional impromptu post can be very effective in driving engagement.

Finally, don’t forget to measure your results. Keep track of your goals and track your progress over time. This will help you determine what’s working and what isn’t, and it will give you the information you need to adjust your strategy as needed.

By following these tips, you can create a social media campaign that will help your bank reach new customers and achieve its business goals.

Tips on creating engaging content for your followers

If you’re looking to create content that will engage your followers, there are a few things you can keep in mind. First, it’s important to know your audience and what they’re interested in. This will help you determine what kind of content to create. You should also aim to create diverse content that covers a variety of topics. This will help ensure that there’s something for everyone.

Additionally, it’s important to be timely with your content. This means creating content that is relevant to current events and trends. Finally, be sure to use visuals in your content. Posts with images or videos on a social media site tend to be more engaging than those without.

Tactics to increase your social media reach

With over 3 billion active social media users, it’s no wonder that businesses are clamoring to get a piece of the pie. After all, social media offers an unprecedented opportunity to reach a large audience with relative ease. However, simply setting up a profile on Facebook or Twitter is not enough to guarantee success. To really maximize your social media reach, you need to put in some effort into these social media sites. Here are a few tactics to help you get started:

  1. Use hashtags: Hashtags are a great way to make your posts more discoverable. When used strategically, they can help you reach a wider audience and attract new followers.
  2. Go live: Live video is one of the most popular content formats on social media. Not only does it give viewers a behind-the-scenes look at your business, but it also allows you to connect with your audience in real-time.
  3. Host a contest: Contests are a great way to generate buzz and engagement around your brand. They’re also an effective way to build up your social media following.

By employing these tactics, you can significantly increase your social media reach and take your business to the next level.

How to measure the success of your social media campaign

Social media has quickly become one of the most powerful marketing tools available, and it’s no wonder why. With social media platforms like Facebook, Twitter, and Instagram, businesses have the ability to reach a vast audience with little to no cost.

But while social media is an incredibly valuable asset, it can be difficult to measure the success of your campaigns. Here are a few tips to help you gauge the effectiveness of your social media efforts:

First, take a look at your engagement rates. How many people are liking, sharing, or commenting on your posts? Higher engagement rates indicate that your content is resonating with your audience.

Next, consider your reach. How many people are seeing your posts? If you’re not reaching a large audience, you may need to tweak your strategies.

Finally, think about conversions. Are people taking the desired action after seeing your posts? Whether you’re trying to drive traffic to your website or generate leads, conversions are an important metric to track.

By keeping an eye on these three factors, you’ll be able to get a better sense of how successful your social media campaigns are.

Summary

By creating engaging content and utilizing hashtags, social media is a great way to connect with potential bank customers. Additionally, live videos and contests are great ways to increase engagement and build up a following. Also, it’s important to measure the success of your social media campaigns by looking at engagement rates, reach, and conversions.

Looking for more marketing tips? Check out our blog for more great posts!

18PR_peetscoffeecup_large (1)

How to Build a Lasting Brand Identity

Investing in brand identity may feel like something that only massive businesses like Nike and Amazon do, but in reality, every business can benefit from defining and investing in their own. 

When customers have a clear picture in their minds of what your business is and what it offers, they’re more likely to buy from you, recommend you to others, and remember you in the future when they need your product or service again. Creating a brand identity helps customers recognize your business in a crowded marketplace and is a great way to set yourself apart from your competition.

Creating a distinct brand identity may seem like an elusive challenge, but it doesn’t have to be. In this article, we’re digging into the elements of brand identity and the steps you can take right now to build yours.

What Is Brand Identity?

Brand identity is the visual elements of a brand that set it apart from competitors in a customer’s mind. It includes aspects like:

  • Colors
  • Fonts
  • Logo
  • Shapes or other visual elements in your promotions

It also includes how you speak to your customers about your product (your messaging) and how you want them to feel when they interact with your brand (your customer experience). 

Each of these items needs to work together and match the core aspects of a company. For example, if your messaging claims that you’re a young, hip company but your logo is outdated and boring, you send conflicting messages to your customers. If they don’t understand who you are, they are less likely to trust you and buy from you. 

How Do You Build Your Own Brand Identity?

Branding isn’t actually about how you see your business; it’s how the outside world sees you. Sometimes, this can be totally different from how you want to be perceived. Customers have different experiences with your company, and if your branding isn’t cohesive, they may get the wrong perception of your brand.

The more consistently you present your company across various channels (your website, social media, storefront, ads, print assets, etc.), the better your chance of creating your desired business image.

So, how do you create a cohesive, desirable brand identity? Well, it’s going to take more than a great logo. Here are a few places to start: 

1. Create a Brand Strategy

Before you can dig into the work of creating a brand identity, you need to do some strategizing about how you want your company to be perceived. What is your brand personality? Make a list of distinctive adjectives that describe your company, such as:

  • Strong 
  • Bold
  • Delicate
  • Feminine
  • Comedic 
  • Youthful
  • Classic
  • Refined

Then, think about the key challenges you solve for customers. Do you:

  • Save them money?
  • Provide the absolute best-in-class product?
  • Save them time?

What are the most important concepts or facts you want customers to know about you? Are you:

  • Locally owned?
  • Nationally recognized?
  • Passionate about sustainability? 

While you can’t always control the outside world’s perception, you can present information about your business that aligns with how you want others to see it. Intentionally defining the information you present is a huge step in the right direction. 

Consider involving your stakeholders, employees, and customers in this process. You might be surprised by how they see the company. Their ideas aren’t right or wrong. Instead, they serve as a reference to what you’re best at and where you need more work.

2. Choose a Color Palette

A color pallet is simply a set of complementary colors for all your brand’s visual elements. The combinations are endless, but a few examples of pallets are below. 

The most recognizable brands, like Pepsi, have a defined color palette that they don’t deviate from. Some of the places you’ll see their company colors include their:

  • Logo
  • Website
  • Social media
  • Product packaging
  • Shipping boxes
  • Printed material
  • Advertising

You can say a lot through your color choices, so make sure they match the adjectives you used to define your brand. If you want your business to be perceived as feminine, you may want to steer clear of bold colors like orange and green. If you want your company to be perceived as strong, you may not want to choose muted neutrals. An experienced graphic designer can help you create a color pallet that brings your ideal brand to life.

3. Make Your Logo

Now that you have a color palette, you can either make or revamp your logo to match your choices. Keep in mind that there is a psychology to colors. If you choose red, you can create excitement. Blue may signify reliability.

While it isn’t an exact science and people’s life experiences mean their reactions vary, you can use color to drive emotion.

Take the time to develop a logo that represents your values as a brand. People should understand what you’re about when they see your emblem. For example, if customers see a green leaf in a logo, they probably assume the company is natural or eco-friendly.

A logo is often the most recognizable aspect of a brand, so it’s worth investing in. Some logos are so powerful that you don’t even need to see the company name beside them to know who they belong to. 

The fonts you pair with your logo and use on your visual assets should also match your brand’s personality. Remember that there should be cohesion, so a young, hip brand may not want to pair a sleek logo with an antique font. 

4. Standardize Employee Interactions With Customers

Your brand identity goes beyond visual elements like your logo to include how your brand makes customers feel. Your customer-facing employees have a huge hand in creating the emotional experience you envision for your brand. 

You may want to invest in detailed employee training if you haven’t already. Consider things like how you want your team to handle customer complaints, questions, and even kudos.

Companies like Apple, Chick-fil-A, and Publix are well-known for how employees interact with customers. You can be sure that these companies all invest considerable time and energy into training every team member so that no matter which location a customer walks into, they receive the same outstanding experience. 

5. Nail Your Messaging

Your messaging is the words you use to communicate the value of your product or service and what your company values are. 

When you get your messaging right, it will clearly and concisely communicate what you offer to customers, why they should buy from you, and your brand personality. 

Nailing your messaging starts with understanding your customers and the challenges they face that bring them to you, then articulating your value in the same language your customers use to describe their challenges. 

Messaging includes your company tagline or slogan, your value proposition, and the benefits of your offering. 

6. Study Your Competition

According to a recent State of Competitive Intelligence Report, researchers found that 94% of businesses are looking more closely at competitive intelligence (CI) than ever before.

They’re tracking what others in their industry do well and finding holes in their strategy so they can take advantage of that opportunity to fulfill consumer needs.

When you study your competition, your goal shouldn’t be to copy what they’re doing but rather to find ways that they’re not serving the market as well as you can. Then, your branding can hone in on this differentiating factor and help you appeal to new customers who aren’t being served.

7. Create a Style Guide

Once you’ve done all of the work to define your brand identity, you should create a comprehensive style guide so that every creator on your team can easily create content that matches your identity. Things you should include in your style guide are:

  • Color palette
  • Logo – where to use it, sizing, positioning, etc.
  • Typography – preferred fonts, sizes, and placement
  • Messaging pillars
  • Voice & Tone
  • Brand personality
  • How you want your customers to see you

Be as specific as possible by creating sections in your guide for easy reference. If someone new works on your website, they can refer to the guide to ensure they use the same style as previous designers. Having a clear guide is a great way to make sure your brand image stays consistent over time and across creators. 

8. Create Visual Representations of Complex Topics

A great way to implement your branding and educate your customers is by creating infographics. These handy images are a great way to visually represent data and tell your company story in an engaging, easy-to-digest way. 

So how do you create meaningful infographics that benefit your customers? Start by thinking about questions you commonly get from customers. Is there a way to explain the answer simply through an image or infographic? 

Many people are visual learners, so infographics are a great way to share data in your marketing that aligns with your style guide and messaging while also engaging your audience. 

It’s also a great way to showcase your company as an expert in your field and make a lasting impression on people who interact with your brand.

Monitor Your Reputation

Even after your brand identity is in full swing, it’s inevitable that someone, somewhere, will have a poor experience with your product, service, or employee. That person may even leave a negative review for you. If you don’t address that negative review, it can keep people who find your company from becoming paying customers. 

When possible, reply to the review or reach out to the person directly and try to make the situation right. If you solve their issue, you can turn an unhappy customer into a lifelong fan. Even if you aren’t able to change their mind, future customers will see that you made an effort to make things right. 

A Word Of Advice: Keep It Simple

It’s tempting to sing your own praises. You may be great at multiple things and want your customers to know about them. However, for the purposes of branding, embrace only one or two UVPs (unique value propositions). Make sure they’re ones your competition isn’t promoting to give your business a distinctive edge.

Sticking to basic messaging also allows you to drive the same point home over and over. Every time consumers see an ad, your tagline, a post on social media, or get an email from you, they should get a similar message.

You may be afraid that using the same message over and over will get redundant, but we promise it won’t!

People are inundated with advertisements. According to Forbes, people see an average of 4,000 – 10,000 ads every single day. Phew! If you want customers to remember you, you need to say the same thing more than once, or your message won’t stick.

If you’re not sure where to start with developing your brand or just don’t have the time or resources to manage it yourself, reach out to a professional SEO agency or marketing agency. Companies like ours have helped businesses just like yours define and create impactful brand identities. Get in touch with us if you’re ready to get started. 

IMG_1506

How To Attract & Retain Great Employees In The Wake Of The Great Resignation

The pandemic changed our lives in many ways, and the workplace is no exception. According to Harvard Business Review, 57 million Americans quit their jobs between January 2021 and February 2022. Many employers are looking to fill gaps in their teams, but in today’s recruitment market, employees hold all of the cards. 

Millennial and Gen-Z workers obviously want to be financially secure, but they also want to live with purpose and feel like they’re having an impact on the world around them. Work-life balance is more important to these younger workers than to previous generations, and, simply put, they’re not willing to burn out for a paycheck.

They’re looking for growth and the ability to explore new opportunities, and the most attractive employers provide these things. 

In today’s market, employers that are attracting the best employees understand that what they’re really doing is marketing themselves. When they hire, they know that they aren’t just vetting the candidates, they’re also being vetted BY the candidates.

They also see the potential in the talent they already have on the team and are intentional about investing in their growth. 

So, how can you market your business to attract the best candidates and make sure that once you find them, they want to stay for a while? Keep reading to find out.

Understand Why Workers Stay

Before you overhaul your recruitment efforts, you should understand what keeps Millenials and Gen-Z workers at their jobs. According to Fortune, the younger workforce values things like work-life balance, opportunities for growth, and a good salary.

Already offer these things? Great! You may just need help showing off what makes your company great. 

Graphic courtesy of Fortune.com

Market What Sets Your Company Apart

To set yourself apart from the competition, you should market your company like you market your products. 

One way to organically market your business is through employer branding, which means highlighting all of the things that are great about working for your company. Company branding helps prospective employees understand what it’s actually like to work for you. Google’s employee perks are well-known, which is why they’re leading the pack when it comes to attracting the best candidates. 

One of the best ways to market your business is through your current employees. According to a report from LinkedIn, prospective employees trust the opinion of current employees about what it’s like to work for a company three times more than they trust the employer. Sharing employee testimonials on your website, social media, or even recruitment ads is a great way to showcase what employees like about working for your company.

Some other ways you can focus on employer branding include:

  • Creating an office and workplace that reflects the spirit and culture of the company
  • Offering meaningful perks and benefits — healthcare, gym memberships, mileage reimbursements for in-office days, on-site daycare, etc.
  • Showcasing company events — share events that you host to foster team bonding and events you host to attract new team members
  • Offering awards — officially recognize employees whose contributions help the company excel and share the recipients on your social media and website

Encourage Innovation to Strengthen Culture and Trust

Innovation is the key to staying competitive, and often the most innovative ideas come from within your team. 

Innovation can be disruptive, like the invention of the iPhone, or it can be sustaining, like improving internal processes or adding features to existing products to provide a better customer experience. 

Companies that encourage freedom and creativity within their teams are not only doing a better job of staying ahead of the competition, but they’re also doing a better job of retaining their top talent. Why? Because employees who feel that their ideas are valued are more motivated, engaged, and passionate about their work. It’s no surprise that engaged and motivated employees are less likely to seek new employment opportunities.

One unique way to keep employees engaged and to foster innovative, creative thinking is to offer opportunities to assist with projects outside their usual team. For example, a member of your sales team may be able to offer new insights to your marketing team about an ad campaign because they have different interactions with prospects.

Not only could the business outcomes be outstanding, but it could also foster great innovation and problem-solving while also building a new bond within your team. And it can offer opportunities for your team members to grow their skills by applying them in new ways.

Create a Culture of Employee Recognition and Rewards

When an employee goes above and beyond, are they ignored as if going the extra mile is expected, or are they recognized for their efforts? How you react can significantly impact productivity, ambition, and morale within your company.

There are tried-and-true methods of rewarding stellar performance, like cash bonuses, promotions, or awards, but there are also many unique opportunities, like:

  • Organizing fun team-building events 
  • Decking the team in company swag
  • Paying for a class or training they really want to attend
  • New office equipment, like a standing desk or a better monitor
  • A genuine, handwritten note of appreciation
  • A personalized gift, like a mug or wallet
  • Extra days of paid vacation time

Recognizing and rewarding your team makes them feel valued and appreciated, which improves your company culture. It may even create evangelists for your company who go out of their way to tell others about how great your business is.

Ask Employees What Perks Are Most Meaningful To Them

A perk is a type of non-monetary compensation that extends beyond salary and traditional benefits, like health insurance or a retirement account. When candidates are comparing similar job offers, it’s often the perks that put one employer ahead of another. 

According to a study conducted by FlexJobs, 58% of respondents said they want a fully remote job, while 39% prefer a hybrid arrangement. Only 3% want to return to fully in-person work. One perk you may consider offering (if you don’t already) is the opportunity to work fully remote or in a hybrid arrangement. 

Other perks include:

  • Standing desks (for both in-person and remote workers)
  • On-site eateries or free, healthy snacks
  • Gym membership reimbursements 
  • On-site childcare
  • Paid maternity and paternity leave
  • Charity donation matching
  • Casual dress code

The possibilities are nearly endless, so it’s important to choose perks that match your company culture and are meaningful to your employees. 

New hires are always interested in these perks and what it means for their overall experience. The more perks, the more likely it is they will sign on, especially if they believe it’s going to improve their workdays and lifestyles.

Create Honest Job Descriptions

When you write a job description, it’s important to include job responsibilities, but you should also highlight opportunities for growth and advancement, plus give an idea of what your company is like. Remember, applicants hold the cards, so you don’t want a description that just lists a huge number of required tasks.

Start with an accurate job title, a blurb about main responsibilities, introduce the company, and be sure to include a salary range and perks. It’s also helpful to add a concise list of qualifications and skills.

Your job descriptions help you attract the right candidates, so investing some time in them up-front can make your recruitment efforts more effective and efficient. LinkedIn recently shared some outstanding job description examples if you need some inspiration. 

Offer Top-Notch Training Opportunities

Top-tier employees are top-tier because of their innate desire to learn, grow, and build new skills. For these outstanding candidates, offering training opportunities is essential. It also helps fight boredom and stagnation in their job, which can cause them to seek new, more engaging opportunities elsewhere. 

Training can be formal, with courses through platforms like LinkedIn or Udemy, or it can be fully-paid attendance to a relevant conference or speaker. It can also be slightly less formal, like building a mentorship program so they have a more senior team member invested in guiding them and encouraging their growth. 

You may even offer career development and planning seminars or resources. These resources help your team identify their skills, where they want to end up in their career, and how they plan to get there. Investing in your team by helping them plan for the future is a great way to help them build new skills that improve job performance and build job satisfaction and loyalty. 

Create Opportunities for Team Bonding and Collaboration

Tight-knit teams work better together and have more job satisfaction, but how do you create that close bond without the cheesy icebreaker activities that get nothing but eye rolls from your employees? Many companies have success doing a variety of in and out of the office activities.

Some popular team-building activities are:

  • Solving a puzzle together during a meeting (either a brain teaser or an actual jigsaw puzzle)
  • Having a brainstorming session to solve a company challenge
  • Creating a scavenger hunt for new hires to help them get to know the team and company
  • Hosting a lunch and learn where you provide lunch and a member of the team teaches everyone else a new skill
  • Going to an escape room 
  • Doing a volunteer activity 

Many organizations have also found that buddy systems or ambassador programs help boost new hire morale and onboarding program proficiency.

Don’t Forget Your Biggest Asset

Hiring new employees to fill vacancies is important and, for many companies, pressing. However, don’t forget the most important weapon in your arsenal: your existing employees.

Happy employees are impossible to hide. They shine when prospects visit your office, and they’ll speak highly of their work experiences within their personal circles. When you’ve created a great company culture, it’s natural for your employees to want to act as ambassadors for you. However, it should always be optional so it’s genuine and authentic.

Some ways to facilitate employee ambassadorship are to:

  • Let employees use company time to act as an ambassador
  • Create guidelines for posting about the company on social media
  • Make it easy for them to access the company logo and branding files
  • Feature employee posts or testimonials on your company social pages or website
  • Offer swag they’ll enjoy using or wearing

Remember, prospects trust the opinion of current employees three times more than they trust what the company says, so this could really put you ahead of your competition when it comes to recruiting. 

Don’t Sweat Resignations

It’s always hard to lose a great employee, but with the tactics outlined above, you’ll be able to attract new, outstanding candidates and keep your great employees for longer. Plus, when you foster a company culture that truly cares about what’s best for employees, you’ll see resignations as a step forward in their career and life path, not a blow to your business. 

To make resignations less stressful, consider employing different ways to capture the knowledge and processes of your employees. A job description will tell you what the employee is doing but it won’t tell you how they are doing it. Examples include cross training, mentorships, and detailed documentation.

Those great employees will continue to speak highly of your company even after leaving, and if you have an open door policy, they may even return in the future bringing new experiences and skills that bolster your business. 

better-call-nettra

Attorney Branding in 2020

It’s more difficult than ever to run a successful law firm. Attorneys must not only be experts in their specific field, but they must also excel with client intake, attorney marketing, and branding their firm. While many law firms are focusing on their client intake process and their advertising, the majority of attorneys neglect building their brand, which is a huge mistake.

Branding drives your law firm’s image, sets you apart from competitors, and often is responsible for your clients choosing your law office over other firms. So crafting an effective and innovative attorney branding strategy is one of the essential elements of running a law firm. 

What is Attorney Branding?

Your law firm’s brand is the overlap of your firm’s reputation in the legal field, and your brand promise to your clients. Your law firm’s brand is the foundation of your legal practice and includes your client outreach, law firm marketing plan, and your firm’s mission and values.

Whether you run an established firm or are just getting started, attorney branding can seem overwhelming. Yet, the right branding strategy can help you distinguish your legal practice and grow your client base. To succeed in the competitive market, you’ll need to implement powerful digital marketing strategies, experiment with innovative law firm marketing ideas, perfect your sales process, and track your business goals and metrics.

Building Your Law Firm’s Website

You never get a second chance to make a first impression. Yet for the majority of attorneys, the first impression their website makes is a bad one!  

A bad website can cost the average personal injury attorney over $400,000 a year in lost cases. While some attorneys still don’t see their need for a great website, the majority of law firms understand the importance of an optimized site. The issue is, these law firms don’t know how to create a website that converts traffic into potential clients.

For an easy solution, many attorneys use legal website companies to create their site. These templated sites look professional, but they often use cheesy stock images and boilerplate content, resulting in a lackluster performance.  

Instead, your website should be a reflection of the value your firm provides. For example, when we designed the website for Freedman Law, we focused on two sustainable competitive advantages they have: 300+ Google reviews and $1.25B they’ve won for their clients. This info is located entirely above the fold of the website, meaning there’s enough information at the top of the site so that their potential clients don’t even have to scroll down. New content was created, and photos were taken for this website project, and since it launched, it’s converted an additional 35% of their site traffic into a phone call or email inquiry.

In addition to investing a lot of time and resources into your home page, your “About Us” page is usually the second-most popular page on a law firm’s website. Your “About Us” page should explain your mission/values and tell the story of your firm’s brand. This is important because potential clients make decisions emotionally, then they justify them rationally. That is why it’s crucial that your homepage and About Us page outlines your sustainable competitive advantage, your values, and your extensive experience.  

Additionally, add specific practice area pages that lists the legal services you offer and the type of law you practice, client testimonials, a blog, case studies, and a FAQ page to your website. Over time, create new content for your law firm’s website, such as videos, podcasts, and blog posts, to foster a relationship with potential new clients. 

Digital Marketing for Law Firms

With over 1.2 million lawyers in the United States, integrating digital marketing into your law firm marketing strategy can help you promote brand awareness, build a loyal client base, and differentiate yourself from the competition.

SEO

Search engine optimization (SEO) involves optimizing your law firm website content and website design to help your website rank higher on search engine results pages (SERPs). When making your law firm website search engine-friendly, it’s crucial to consider numerous SEO strategies and best practices, including keywords, links, local SEO, and metadata. 

If you’re new to SEO, write each web page as if you’re talking to your target audience. This approach can help you create high-quality content and rank higher in organic search results. 

If your marketing budget allows, consider hiring a team of legal marketing experts to optimize your web design and help you create great content for website visitors. An experienced marketing company can help you create a mobile-friendly website design to optimize your website for mobile devices, build your brand identity, and take your SEO efforts to the next level by implementing a strategic SEO campaign.

PPC Ads

Pay per click advertising (PPC) like Google Ads, are online ads that attorneys pay for when potential clients click on them. These ads are very effective because they only appear when your specific keywords are searched. So when someone clicks on your PPC ad, they’re actively searching for your service.

When using PPC ads, one vital thing to remember is that ads should always link to a designated landing page associated with the specific ad. In other words, your landing page should match what the ad offers. For example, if your PPC campaign was for personal injury services and clicking on your ad sent potential clients to a page about estate planning, you risk losing the business of a new client looking for a personal injury lawyer.

Social Media Ads

There are two main channels to consider with social media: organic posting and using their advertising platform to reach potential clients. For the majority of law firms, posting consistently on Facebook or Instagram doesn’t create a lot of clients. This is mainly because your organic posts on Facebook typically appear to only 1% of your fanbase. And how many people that used a personal injury attorney or a criminal defense attorney, plan on using them again?

In other words, when it comes to social media for attorneys, forget about continually posting on social media. It’s almost a waste of time. Instead, focus on utilizing social media advertising platforms!

With the Facebook/Instagram advertising platform, you can target people based on age, demographics, where they work, and where they live, to name a few. And when these people click on your ad, they’re pushed from Facebook to your website! This is a great way to cost-effectively build your brand by reaching your target audience multiple times a month, with various content focused on your sustainable competitive advantage, your mission/values, and your expertise.

Attorneys that invest in branding like this find that these efforts improve the performance of their other advertising channels, since they’re building trust.

Legal Online Directories

Listing your law firm in online legal directories and local directories can help increase your law firm website’s search engine rankings and help you build credibility in your practice area. Listings in some directories are free, while other directories, like FindLaw, charge a fee to list yourself.

Google My Business

Attorneys should also create a Google My Business profile. With countless prospective clients using Google to search for attorneys over legal directories, creating a Google My Business account for your law firm can help increase your online presence. Keeping your profile updated, responding to online reviews, and adding an FAQ to your listing are great ways to boost your SEO, increase your visibility in SERPs, and build your reputation.

Email marketing

Email marketing campaigns can help law firms attract new leads and concurrently build a robust referral process. Whether you send updates about your firm, recent cases you’ve won, or various ways you’re giving back to your community, email marketing can help your firm make an impression on potential clients and generate referrals from past clients.

Guest blogging

This is another effective way to drive new business to your firm’s website. To start guest blogging, create a list of legal publications and blogs you’re interested in guest posting on, check the guest blogging policy, and apply to be a guest blogger. By doing this, it will help you build your website’s authority in Google’s eyes, and it builds credibility among your target audience. 

Client testimonials

Online reviews and testimonials are powerful SEO elements for attorneys. Although word-of-mouth referrals are essential to lead generation, many of your potential clients visit Yelp, Google My Business, and Facebook to read reviews from former customers. Reviews from satisfied clients provide instant credibility and often result in new business.

Does Traditional Advertising Still Work?

Over the last ten years, digital marketing has taken the wind out of traditional advertising’s sails. Channels that were once very popular like billboards, TV commercials, radio, and newspaper ads, are now seen as expensive and not as targeted. Yet, while traditional advertising may have suffered, it is still a very effective way to reach a broad audience.  

For example, if you’re a personal injury attorney, your target audience is very general since people can get hurt at any age. This makes targeting them both easy and hard. On the digital marketing side, it’s impossible to predict when someone will get injured and need your services. Google Ads is a great way to get in front of people once they’re injured and are searching for your services, but these ads are very costly.  

This is why targeting a broad audience can be much easier by utilizing a traditional marketing channel like radio or a billboard. Sure, your ad appears to many people that do not need your services, yet, but over time, these kinds of traditional advertising channels build brand awareness and trust among your target audience.

While there’s pro’s and con’s to traditional and digital advertising, the most successful law firm’s use a combination of both methods of outreach to win more clients.

How to Measure Success

To measure the success of your marketing efforts, you must first define what KPIs (key performance indicators) you’ll be monitoring. The top KPIs are phone calls and emails from potential clients. But it’s essential to define other metrics of success that can lead to new clients, like dwell time (duration of time on site), where users clicked on your site (use Hotjar heatmaps for this), and how long they watched various videos on your website.

If you’re not sure where to start, use Google Analytics to track website visits, create SEO-specific goals that focus on increasing your page rank, and determine which type of content is trending on your website. 

Once these KPIs are determined and your marketing campaign has launched, you must review its performance on a weekly or biweekly basis. Keep in mind that your goals may change due to new service areas your firm offers, an increasing number of new leads, new relationships within the legal industry, and growing awareness of your law firm’s brand.

Converting Visitors into Clients

Digital and traditional marketing can help you attract potential clients, but that’s only half the battle. The most successful law firms have invested thousands of hours into perfecting their sales process. This process begins by educating people with their marketing messaging and is reflected across the entire client intake process, all the way until the case is settled. 

The Bottom Line

Crafting an effective legal marketing strategy and sales process takes time and effort, especially if you want to build a strong brand and distinguish your firm in the legal industry. If you don’t have the time or experience to devote to attorney branding, working with a professional SEO agency can help you achieve the best results. Whether you’re a new attorney or a partner in a large firm, an experienced marketing agency can help you navigate the branding process and create a strategic law firm marketing plan that ties into your sales process.

IMG_5134

Attorneys Win More Clients With SEO and Content Marketing

Advertising on Google can get very expensive, especially for attorneys. It’s not uncommon for lawyers to pay over $100 for one click on a Google Ad! And on top of that, a Google Ad is only ‘renting’ space at the top of Google. So once you reach your daily allotment of clicks, your ad disappears until the next day.

It’s a costly reality. So the goal of many law firms is to stop paying for ad clicks and start investing in an SEO (search engine optimization) strategy to rank on page one of Google.

Sure, investing in SEO can also be costly, but it’s often much less expensive than Google Ads and it can be more effective. For example, let’s suppose you invest in an SEO strategy and you eventually rank on page one of Google for the search ‘personal injury attorney.’ Depending on the size of your geographic area, this search can produce 300+ organic clicks to your website in one month. Compare that to Google Ads where one personal injury-related Google Ad click costs $100, the monthly value of this SEO campaign is over $30,000!

The internet offers an extensive Rolodex of qualified legal services. Unfortunately, many of those services get lost on page 4 or page 5 of the search results. So how do you ensure your website lands at the top? A good, strategic SEO strategy can be the answer to landing your law firm’s website and not your competitor’s on the first page of Google’s search results.

Prospective clients turn to Google, Bing, and other popular search engines to ask specific questions, such as: What is my case worth? Will my personal injury case go to trial? What happens if I’m partially at fault for a car accident? Should I hire a personal injury lawyer? Who’s the best attorney near me?

When your target audience searches for information related to your law firm’s services, will they find your law firm’s website? If you integrate an onsite and offsite SEO strategy designed to respond to these questions, they eventually will.

For Attorneys, Rank Is Critical

If your law firm ranks on page one for specialty-specific target keywords like ‘dog bite attorney’ or ‘workers comp lawyer’, you will drive more organic traffic and increase your website traffic to attract new leads. The goal is to prove to Google that your firm is the most relevant search result for the specific searches that are the most important to you. When clients ask Google for legal advice, your page should be the one that answers their questions best.

For example, SEO strategy utilizes relevant keywords within the content of your website to increase the quantity of organic search traffic Google sends to your website. SEO can directly help your law firm’s website improve its ranking for target keywords and place your practice areas, landing pages, and blog posts in front of your target audience. This is all without paying for Google and Facebook ads for new clients.

The Benefits of SEO for Law Firms

Since law firms are in one of the most competitive, locally-based industries, many law practices fall into the trap of investing a lot – sometimes too much – money into PPC advertising like Google Ads and Facebook ads. While this method can bring businesses to the first page temporarily, it’s more effective in the long run to focus on optimizing your website to organically rank for your specific keywords.

Unlike Google Ads, search engine optimization involves creating high-quality content designed to help your target audience. This will allow you to rank for your desired keywords and just as importantly, you’ll be positioned as an expert in your field based on the advice and insight you provide.

Practicing SEO can take a lot of time, leading many firms to seek out the services of an SEO digital marketing agency. A team of digital marketing professionals with specific experience in legal marketing can provide you with a detailed audit while helping you set specific goals for your personal injury practice. They can also and maximize your ROI (return on investment) and conversion rate by connecting you to your ideal clients.

Getting a Head Start

The best way to understand how SEO works is to think like Google for one second.  If a new law firm just launches their website, will Google want to list it on page one?  Of course not! Their website has only had a handful of people on it and their are 100+ other attorney websites in the same area that have had thousands of people on their website.  

Google rewards relevancy so whether you have a new website or an established one, it’s your job to prove to Google that you belong on page one. So here are some things to keep in mind:

  • Google’s goal is to provide specific, relevant answers to searchers’ queries.
  • Google uses an algorithm to index billions of web pages and selects the results deemed most relevant to the query.
  • Google ranks organic search results by the popularity and authority of each website.

Consequently, a powerful SEO strategy must focus on improving your website’s relevance, authority, and credibility level among potential clients. The first thing to do is set up a Google My Business (GMB) account to list your law firm as a local listing. 

Listing your legal practice as a local business influences the kind of results your law firm shows up for and allows your business to rank higher for local searches. Snippets of information such as online reviews – along with your law firm’s email address, phone number, and other contact information – will appear there.

The next step is to ask past clients for online reviews on both Google and Yelp. Whether you’re a small firm or a bigger personal injury firm, online reviews and testimonials carry a lot of weight in search results, as they can help you perform higher in local SERPs (search engine results pages). 

According to a 2018 survey by Moz, positive reviews can also help you perform better in local SEO. For better results, strategically ask your clientele for reviews at the right place and the right time.

SEO and Content Marketing

To attract more potential new clients to your law practice, you need to implement both a powerful SEO and content marketing strategy. Marketing for personal injury lawyers requires upping your game to the next level by:

  • Optimizing landing pages and FAQs for target keywords
  • Offering a smartphone-and tablet-friendly web design
  • Incorporating high-quality backlinks and citations
  • Creating relevant content worth finding

What Makes a Powerful Strategy

Digital marketing and content marketing work like peanut butter and jelly. One without the other, especially for law firms, is only a half effort. To enhance your strategy and achieve the best results, improve your search engine rankings, and broaden your online presence, high-quality content is necessary.

Regularly post relevant, new content on your legal website and across social media platforms like LinkedIn and your firm’s Facebook page. In addition to social media marketing and posting content on your new website, a quarterly email newsletter or an email marketing campaign are effective ways to stay on the mind of past clients and earn new referrals. Over the last seven years of hundreds of attorney marketing campaigns, we’ve proven that 80% of new clients Don’t even come from marketing, but from referrals.

An effective content marketing campaign will improve your credibility, build public relations and establish rapport with potential clients, and provide a boost in search engine results. Optimized content that showcases your expertise in the legal profession can help your landing pages and target keywords rank higher in search engine results, allowing you to genuinely connect with prospective clients.

Relevance and Specificity

Google operates by identifying the intent of every search. An example of an informational search might be, ‘What does a personal injury attorney do’? A solution-based search would sound something like, ‘Personal injury attorney near me.’ If your law practice provides direct answers to these queries, it could give your legal website an advantage at the top of Google’s search results page.

When combined with relevant content discussing how to choose a personal injury attorney, which is more high-intent, you can strengthen your marketing strategy and connect with new clients at all stages of your sales funnel.

Major Takeaways

Search engine optimization is the best long-term solution to gain new clients as long as you provide relevant (and well-structured) content that answers prospective client’s legal questions.

Also, by measuring your organic search results with tools like Google Analytics, you can refine and improve your online marketing strategy. By pairing SEO with an effective content marketing strategy, you can directly improve your search engine visibility, attract qualified leads, and build your firm’s credibility as a leader in your area of law.

CRM-ADslarge

Using a CRM in the Banking Industry

When you sit down to brainstorm marketing strategies for your bank, chances are you cycle through some of the same tactics that left your institution feeling stale in the first place. You can’t blame yourself. For years, the customer banking experience reflected what banks represented: generic sign-up incentives, stuffy gray offices, and financial stress.

Now, banking customers are savvier and much more willing to personalize their banking experience. The digital age has pushed the industry forward, giving marketing teams every opportunity to keep the evolution feeling fierce and fresh.

One way to further push this personalized experience is to invest in a solid CRM strategy. A great CRM can work to finesse your relationship with your customers and their ever-changing needs. The CRM can pull and manage data that will inform you what your people want and when.

A great way to see your customer’s needs through is to find a solid CRM strategy that can respond to shifting dynamics in a way that feels immediate, relevant, and personal.

Using a CRM

Customer Relationship Management sounds straightforward enough, but sometimes changing dynamics within your customer base make identifying a clear strategy challenging. In the banking industry especially, the client’s needs are always changing. A customer’s employment status, where he or she lives, or whether or not he or she is inclined to bank in-person or on mobile may cause banking needs to fluctuate. Loyalty to a specific bank is rare, and many times, customers use different banks for different services.

A solid CRM strategy responds to these shifting dynamics. It can identify where there are holes in communication between your bank and your customer base, and fill needs that may be currently missed. For example, if your bank offers excellent rates and lending terms but doesn’t do its job communicating these terms to your audience, the point is lost. There is a lot of information on the Internet, so above all, people want to trust you.

Staying on the same page as your customers will keep you informed about what their needs are. When you step in to feel those needs, the customers will feel cared for. This feeling leads to higher customer retention which leads to loyalty.

Before you get the warm fuzzies, challenge your team to a step back and look at where your cash is going. If it’s going into advertising, stop. The key to an improved customer relationship in this digital era isn’t in advertisements, in but personalized communication, reliable customer service, and engaging leads.

The heart of CRM is the response customers give your business. Like any successful relationship, the flow of communication goes both ways. If you give better service, you will receive loyalty. If you offer incentives, you will gain clients. And most importantly, if you smile, they will smile back. 

Curious as to how a CRM system could bring your financial institution to the next level? Here are a few of our favorite benefits:

  • Customer Satisfaction and Retention
  • An Efficient Inbound Marketing Strategy
  • Increased Productivity

Customer Satisfaction and Retention

Especially for local businesses, the marketing strategy we can’t stress enough is to keep and maintain a relationship with your existing members. (This is why it’s essential to have a referral strategy.)

Customer outreach can be done through email marketing and a few well-thought-out Facebook or Instagram advertising campaigns. A CRM system makes it easier to keep tabs on your customers’ communications with your credit union or community bank.

An Efficient Inbound Marketing Strategy

Have you ever heard someone say: “It’s like the blind are leading the blind”? Without a CRM (or analytics software or another way to gather data) this is the best way to describe your current inbound marketing strategy. A CRM system gives you the power to see which strategies are working and which aren’t.

In addition to seeing where your leads are coming from, CRM software allows credit unions and community bank owners to sort customers based on specific factors such as age, interests, gender, etc. (How else are you going to reach millennials?) 

Using this information, you can create customized marketing materials for each customer who walks through your door, whether that means coming up with a witty social media post, crafting a blog, sending out a newsletter, or adding a variety of keywords to the backend of your website.

Increased Productivity

Financial institutions that use a CRM system also see higher staff productivity and increased sales. (How’s that bottom line looking now?) Having easy access to customer data up-front helps tellers work quickly and efficiently, while also providing better customer service.

Three top banking CRM vendors to research: 

Microsoft Dynamics 365

Dynamics 365 CRM for banks features an elaborate customer view profile that includes account and interaction history, profitability, banking preferences, and other individualized tracking. The goal is to create a clear customer picture by pulling from as much specific data as possible. The system also helps project a sales forecast by identifying patterns in repeat sales. The forecast can help identify an ideal time for a promotion or product launch.

Pega CRM

Pega is ranked as one of the best CRMs for banks because of its elegant analytics system. It processes customer data and generates forward-thinking next steps to take with each customer. The platform is also customizable with basic coding, so marketing teams can tackle some support on their own. Pega automatically generates the code that will make your CRM customizable to how you want it. Pega also offers Better Business software that can make the client onboarding more in-depth and efficient.

SugarCRM 

SugarCRM is most lauded for its customization capabilities, and has both on-premise and cloud accessibilities. The secure system is especially beneficial to banks, as they know your client (KYC) master data management (MDM), and advanced analytics systems help drive choices by context. It is also friendly to a myriad of devices for client-facing employees to utilize.

In this age, it’s critical to take advantage of where customers are doing their finances: online. Utilizing digital marketing from chatbots to digital financial service to features that are friendly to mobile devices will warrant a faster and more approachable customer-service strategy. Your younger audience will thank you for the easy-to-access mobile offerings.

Throw It Back To Traditional Banking

When you hear the term “traditional bank,” maybe you are taken back to your childhood. You may remember running down the street to brick-and-mortar locations with your parents, seeing a friendly teller with a hot pot of coffee and a bowl full of lollipops. Or if you are one of the Baby Boomers, maybe you become nostalgic for the days when your kids were young.

The truth is, in the digital age of the financial industry, the model isn’t that different. Digital experiences can be just as personal if you know how to work them. Clever blog posts, personal copywriting, and strategic Vimeo videos can hook and retain your audience.

Let’s face it: Big data shows that many people are suspicious of big banking, mega insurance companies, and federal credit unions. Ease their concerns with a content marketing strategy that makes your folks feel at home.

Leverage Your Marketing With Attention to Detail 

Figuring out how to design a solid marketing strategy takes time. Instead of getting overwhelmed by the grand scheme of things, set actionable goals one task at a time. A strong CRM implementation can help answer these goals by streamlining your marketing process, making your life easier and more organized. The customer experience drastically improves when the customer feels listened to and responded to.

If your marketing department is still feeling a little weary about implementing brand-new tech into your marketing strategy, don’t worry. Banking is an industry where successful marketing ideas Don’t run dry? everyone needs a bank. Finding digital growth is about harnessing what makes your business uniquely resonate with people. With a few personalized strategies, leveraged by an effective CRM, your marketing efforts won’t go in vain.