How To Create a High-Converting Landing Page

There are many different aspects to creating an effective website. One of the most important, yet often overlooked pages on a website, is the landing page. A landing page is the first thing that a visitor sees when they arrive on your site, and it is essential that you make a good first impression. In this blog post, we will discuss some tips for creating an effective landing page that will help you convert more visitors into customers!

What is a landing page?

A landing page is a tool within a marketing strategy. It is a web page that a visitor “lands” on when they first visit your site. We use these to drive traffic from our digital marketing channels. It is the entry point to your website, so it should be designed in a way that encourages visitors to explore further and take an action. Landing pages are often used for actions such as signing up for an email list or downloading a free ebook.

A landing page layout can be used on various platforms such as WordPress, Squarespace, and Wix. Furthermore, using dedicated tools such as Leadpages or Unbounce are designed to make creating a persuasive traffic-capturing landing page easy and efficient.

Why do you need a landing page?

Having a well-designed landing page gives your customers and prospects a clear understanding of what your brand is about and what action you want them to take. Good landing pages contain the right mix of text, visuals, contact information and a clear call-to-action (CTA).

Having an effective landing page helps you build trust with your prospects by offering easy access to valuable content that demonstrates just how much value they can get from your product or service. Ultimately, the most effective landing pages will help you generate more leads, and in turn, increase your conversion rate.

Crafting the perfect landing page for your business

A great landing page can make all the difference in a successful online marketing campaign. It’s important to get it right, as it serves as your customer’s first introduction to your product or service. Here are some tips on how to craft the perfect landing page for your business. 

Make sure the landing page copy is clear and concise

The text on your landing page should be easy to read and understand. You don’t want visitors getting overwhelmed by long blocks of text. Make sure you keep the copy focused on what you want visitors to do. Make sure to not clutter up the page with superfluous information. Keep it short and sweet, but also make sure you provide enough detail so visitors have all the information they need to make an informed decision. 

Include vital information above the fold

You want visitors to easily find what they’re looking for without having to scroll down too far. Put key information at the top of your page so that visitors can quickly get what they need without having to search for it. This includes things like call-to-action buttons, special offers, and contact details. 

Keep forms on your landing page simple

Don’t ask too much from visitors when they fill out forms on your landing pages. They should only need minimal information such as name, email address, phone number etc., in order for them to submit their query or register interest in whatever offer you have running at the time. Asking too many questions can be off-putting and often results in people abandoning their searches before completing them. 

Include clear calls to action

Make sure you clearly state what action you want visitors to take when visiting your website so that they know exactly what steps they need to take next in order to convert into paying customers or subscribers. Also, consider adding visuals like arrows pointing towards important links or buttons so that users won’t miss them when skimming through content on the page. 

Make sure your landing pages have the same look and feel as your campaigns or ads

Consistency is key. Make sure that the design of your landing page matches the look and feel of the campaigns or ads you are running. Having a consistent message across all channels sends a clear message to potential customers: they know exactly what they are getting when they click on your ad or link, leading to trust within your brand.

Minimal images and large fonts 

It is important to remember that when creating a landing page, less is more. Too many images and flashy elements can be overwhelming for users and take away from the main call to action. It is also important to use large fonts so that users are able to read the text without having to zoom in on their devices. Make sure the font size is big enough that people don’t have to strain their eyes while they’re trying to read your content. If they find it difficult, they may move on to another site. 

A/B testing 

A/B testing is essential when creating a successful landing page. Most landing pages that use A/B testing will tweak different elements of the landing page such as colors, fonts, images, etc., and then test them out with real users in order to measure which version works best. This allows you to see what makes users click on certain elements over others and gives you valuable insights into what works best for your business. You can even test different headlines or calls to action in order to maximize landing page conversions on the most important part of your page, the action button!  

Designing an effective landing page for your business 

Have you ever clicked on a website and been immediately overwhelmed by how much information was presented to you?

That’s why it’s so important to have a well-designed landing page that is easy to understand and navigate. A good landing page should be inviting, informative, and engaging but not overwhelming. Let’s take a look at what elements are necessary for a good landing page design, including colors, structure, and images. 

Colors of the landing page 

When designing an effective landing page, it’s important to carefully select your color palette. You want to choose colors that will draw the viewers in while still being aesthetically pleasing. Think about the feeling that you want your target audience to experience when they first visit your page. Do you want them to feel energized or relaxed? Once you decide on the emotion you want visitors to feel when visiting your website, then you can begin selecting colors that fit with that emotion. 

Landing page structure 

The structure of your landing page is just as important as its visual appearance. Where you decide to put the information is key. You want to lead the user through a flow that is logical and easy to understand. Think about how the page will look on both desktop and mobile devices; make sure you’re optimizing the page for different screen sizes so that visitors can easily navigate your site regardless of what device they’re using.

Landing page images 

Finally, images play an important role in making sure customers stay engaged once they arrive on your page. Visuals are captivating and help create emotional connections with viewers so use high-quality photos that accurately represent your brand message. If possible, try using photos of real people instead of stock images as that will create more trust between potential customers and your company. 

Customize your landing pages for SEO

Search engine optimization (SEO) can be a tricky thing to master but it is an essential part of having a successful landing page. You want your landing page to rank high in the search results so that more people find it. Make sure you are optimizing your content for keywords related to what you offer, include meta descriptions, and create a relevant title to draw people in.

Analyze and track results

Once you have launched your landing page, it is important to continuously monitor how it is performing using tools such as Google Analytics and Google Search Console. Those tools will help track the number of visitors, conversions, and other key metrics to get an idea of what is working and what needs improvement.

Landing page best practices

Landing pages are often the first point of contact between a customer and a brand, so it’s essential that they communicate the right message and have all of the right elements to compel visitors to take action. To ensure you create an effective landing page, here is a list of best practices that can help you maximize conversions and engagement. 

Have a clear call to action button

Your call to action (CTA) button is the most important element on your landing page, as it encourages visitors to take action and convert into customers. Make sure that your CTA button stands out from other page elements and easily guides users through their journey, from clicking to signing up or buying your product or service. Additionally, make sure that once clicked, it takes people directly where they need to go next, whether it’s signing up for a newsletter or downloading an eBook, etc.

Focus on benefits

Don’t lead with features; instead, focus on how those features benefit potential customers. You want visitors to be able to see what’s in it for them if they click the CTA button by providing details about how their life can be improved if they take action. Here is a landing page example. If you have an online course you could say “Complete Our Course and Become an Expert in [X]” as opposed to simply saying “Take Our Course.” This will emphasize the outcome of taking action which is more likely to result in conversions. 

Use high-quality visuals

High-quality visuals will help boost your conversion rates and engage users more effectively than text alone. Use high-resolution photos that feature people interacting with your product or service, screenshots of your app or site, videos which show off its capabilities or images of real customers who can vouch for its effectiveness. 

Keep it short & sweet

Don’t overload visitors with too much information. Instead, provide only what’s necessary, such as filling out a form or checking out additional features with more detail on another page or section deeper within your website. Additionally, don’t use overly complicated language. Keep things concise yet powerful by using simple wording that anyone can understand without much effort so as not to overwhelm readers.


A landing page is an important tool in any digital marketing strategy. It serves as a point of entry for customers to learn more about your product or services and how it can benefit them. Creating an effective landing page requires careful planning and thoughtful design. With the right steps, businesses of all sizes can drive more leads and conversions to their site.


How to Create a Brand Marketing Strategy That Works

Creating a successful brand marketing strategy can seem daunting, and it can be tough to know where to start. There are a few key things you need to keep in mind when putting together your plan. In this blog post, we will walk you through the steps you need to take to create a brand marketing strategy that is effective and efficient and works for your business.

What is a brand marketing strategy?

Before we get into how to create an effective brand marketing strategy, let’s first define what we’re talking about. A brand marketing strategy is a plan that outlines how you will promote your brand and achieve your desired business goals. The strategy includes everything from your brand identity and brand messaging to your marketing mix and target audience.

Creating a brand marketing strategy can help you tightly focus your efforts and ensure you are making the most of your resources. It can also help you measure your progress and adjust your approach as needed.

Why is a brand marketing strategy important?

There are a few key reasons why brand marketing strategy is important. First, it can help you attract new customers and grow your business. A well-executed brand marketing strategy can help you build trust and credibility with your target audience, which can lead to more sales and loyal customers.

Second, a brand marketing strategy can help you differentiate yourself from your competitors. If done right, it can make your brand more memorable and top of mind for potential customers.

Last, but not least, a brand marketing strategy can help you save time and money by ensuring that your marketing efforts are focused and efficient.

Now that we’ve covered the basics, let’s dive into how to create a branding and marketing strategy that works for your business.

Step 1: Define Your Business Goals

The first step in creating a brand marketing strategy is to define your business goals. What are you hoping to achieve with your marketing efforts?

Do you want to increase sales, grow your customer base, or build brand awareness?

Once you know what you want to accomplish, you can start putting together a plan to make it happen.

Step 2: Define Your Target Audience

Before you can create a brand marketing strategy that works, you need to know who you’re trying to reach. That means taking the time to define your target audience.

What are their demographics?

What are their interests?

What needs and challenges do they have?

Once you have a clear understanding of your target audience, you’ll be better equipped to craft a marketing and brand strategy that resonates with them.

That’s what you’ll want to highlight in your marketing efforts. And finally, consider what mediums will work best for reaching your target audience.

Are they active on social media? Do they respond well to email marketing?

Knowing the answers to these questions will help you create a brand marketing strategy that gets results.

The more you know about your target audience and how they interact with your brand, the easier it will be to create a marketing strategy that resonates with them.

Step 3: Develop Your Brand Identity

Your brand identity is how you want your customers to perceive your business. Any company or organization, big or small, can benefit from having a strong brand identity. Your brand is what sets you apart from your competitors and helps you to attract and retain customers.

But how do you go about developing a brand identity?

The first step is to understand what your brand represents.

  • What makes you unique?
  • What are your core values?
  • What benefit do you provide to your customers?
  • What do you want people to think of when they hear your name?

Once you have a clear understanding of your own brand, it will be much easier to develop messaging and visuals that resonate with your target audience. Then, you’ll need to start promoting it. You can do this through traditional advertising channels such as TV, radio, and print, or through more modern channels such as social media and content marketing. The most important thing is to be consistent in your messaging and visuals across all channels. If you do it right, your brand will become recognizable and memorable, and you’ll be on your way to creating a successful brand marketing strategy.

Step 4: Create compelling content that speaks to your target audience

With so many businesses vying for attention, you’ll need to find a way to make your voice heard. The good news is there are a few simple steps you can take to create compelling content and use brand positioning to get your brand noticed.

First, focus on creating content that is informative and interesting. Whether you’re sharing blog posts, infographics, or video tutorials, make sure that your content is providing value to your audience. In addition, be sure to mix up the topics you cover to keep things fresh and to prove your range of expertise.


Next, don’t forget to incorporate SEO into your content strategy. This will help ensure your content is being seen by people who are actually interested in what you have to say. Use relevant keywords throughout your content, and be sure to link back to content on your website that supports the topic.

Social Media

Social media is a powerful tool that can be used to connect with customers and promote your brand. However, it’s important to remember that not all social media platforms are created equal. To create compelling content that will resonate with your audience, you need to choose the right platform for your message.

For example, if you’re trying to reach millennial-aged women, Instagram would be a better choice than LinkedIn. Conversely, if you’re trying to promote a B-to-B product or service, LinkedIn would be a better option than Snapchat.

On the other hand, if you’re sharing longer-form content, such as blog posts or video tutorials, Youtube or Facebook are better options because it gives users a chance to engage with your content in a more meaningful way.

By carefully choosing the right platform for your message, you ensure that your content will have the maximum impact.

Step 5: Promote Your Brand

Once you have a solid foundation in place, it’s time to start promoting your brand. There are a number of ways you can do this, including paid advertising, social media marketing, email marketing, and more. The key is to find the channels that work best for your business and business strategy and focus your efforts there.

Step 6: Measure the results of your marketing efforts and make necessary adjustments

As any business owner knows, marketing is essential for driving sales and growth. It’s also important to make sure that your marketing efforts are actually effective.

One way to measure the results of your marketing is to track how many new customers you acquire after a campaign. You can also track how much revenue is generated by each marketing campaign. If you see that a particular campaign isn’t performing as well as you’d like, you can adjust your strategy or try a different approach altogether.


Brand marketing strategy is an important part of any business plan. By taking the time to develop a strategic approach, you ensure that your marketing efforts are focused and effective. Follow the steps outlined above to create a brand marketing strategy that works for your business!


Bank Marketing: How To Use Social Media to Create New Customers

Are you looking for ways to create new customers for your bank? If so, you’re in luck! In this blog post, we will discuss how you can use social media to reach potential customers and drive them into your bank. We’ll also provide some tips on how you can keep those customers engaged and coming back for more. So what are you waiting for? Read on to learn more!

Why bank marketing is important

In a world where people are constantly bombarded with advertising, it can be hard to stand out from the crowd. This is especially true for banks, which are often seen as stodgy and old-fashioned. However, bank marketing is essential in order to compete in today’s marketplace.

By using effective marketing techniques, banks can reach more customers and remind existing ones of the importance of banking services. In addition, social networking can help banks to differentiate themselves from the competition and build a strong brand identity and social media presence.

Ultimately, bank marketing is essential for any institution that wants to be successful in today’s ever-changing financial landscape.

What is social media marketing and how does it work

Social media marketing is the process of using online social networking sites like Facebook and others to build relationships and interact with potential and current customers. By sharing relevant social media posts, engaging in conversations on popular social media websites, and running targeted ads, businesses can connect with their audience and build brand awareness.

When done correctly, social media marketing can be an extremely effective way to reach new customers and grow a business. However, it’s important to understand how social media marketing works before getting started. Otherwise, you could end up wasting a lot of time and money with your marketing efforts and have very little to show for it.

Luckily, there are plenty of resources available that can help you master the basics of social media marketing. With a little effort, you’ll be well on your way to driving sales and growing your business.

The different types of social media platforms that can be used for bank marketing

When it comes to bank marketing, social media is a powerful tool. Not only does it provide a direct way to reach potential customers, but it also allows you to create a relationship with them. However, with so many different social media platforms, it can be difficult to know where to start. Here is a brief overview of some of the most popular social media platforms for bank marketing:

  • Facebook: With over 2 billion active users, Facebook is one of the largest social media platforms in the world. It provides a great way to connect with potential customers, promote your brand and build an online community.
  • Twitter: Twitter is a microblogging platform that allows you to share short updates with your followers. It can be used to promote special offers and events, and to build relationships with customers.
  • Instagram: Instagram is a visual platform that is perfect for sharing photos and videos. It can be used to show off your products and services, and to give customers a behind-the-scenes look at your business.
  • LinkedIn: LinkedIn is a professional networking site that can be used to connect with potential customers and promote your brand. It’s also a great way to connect with other professionals in your industry.
  • TikTok: Tiktok is a relatively new social media platform that allows users to share short videos. It’s a great way to connect with potential customers and promote your brand in a creative way.

How to create a social media campaign for your bank

If you’re like most banks, you’re already using social media to some degree. But are you using it to its full potential? A well-designed social media campaign can help you reach a wider audience, build relationships with customers, and drive business results. Here’s how to get started.

First, take a look at your goals. What do you want to achieve with your social media campaign? Do you want to increase brand awareness? Drive more traffic to your social media account or social media accounts? Be more active with a social networking service? Increase loan applications? Once you know your goals, you can develop a strategy to achieve them.

Next, determine which platforms will work best for your bank. Facebook is the obvious choice, but LinkedIn, Instagram, and Snapchat can also be effective. The key is to choose the platforms where the social media usage of your target audience is most active.

Once you’ve selected specific ad platforms, it’s time to start creating content. A mix of text, images, and videos is usually best. And don’t forget to mix things up from time to time – monotony is the enemy of social media success. Be sure to post regularly, but also leave room for spontaneity; the occasional impromptu post can be very effective in driving engagement.

Finally, don’t forget to measure your results. Keep track of your goals and track your progress over time. This will help you determine what’s working and what isn’t, and it will give you the information you need to adjust your strategy as needed.

By following these tips, you can create a social media campaign that will help your bank reach new customers and achieve its business goals.

Tips on creating engaging content for your followers

If you’re looking to create content that will engage your followers, there are a few things you can keep in mind. First, it’s important to know your audience and what they’re interested in. This will help you determine what kind of content to create. You should also aim to create diverse content that covers a variety of topics. This will help ensure that there’s something for everyone.

Additionally, it’s important to be timely with your content. This means creating content that is relevant to current events and trends. Finally, be sure to use visuals in your content. Posts with images or videos on a social media site tend to be more engaging than those without.

Tactics to increase your social media reach

With over 3 billion active social media users, it’s no wonder that businesses are clamoring to get a piece of the pie. After all, social media offers an unprecedented opportunity to reach a large audience with relative ease. However, simply setting up a profile on Facebook or Twitter is not enough to guarantee success. To really maximize your social media reach, you need to put in some effort into these social media sites. Here are a few tactics to help you get started:

  1. Use hashtags: Hashtags are a great way to make your posts more discoverable. When used strategically, they can help you reach a wider audience and attract new followers.
  2. Go live: Live video is one of the most popular content formats on social media. Not only does it give viewers a behind-the-scenes look at your business, but it also allows you to connect with your audience in real-time.
  3. Host a contest: Contests are a great way to generate buzz and engagement around your brand. They’re also an effective way to build up your social media following.

By employing these tactics, you can significantly increase your social media reach and take your business to the next level.

How to measure the success of your social media campaign

Social media has quickly become one of the most powerful marketing tools available, and it’s no wonder why. With social media platforms like Facebook, Twitter, and Instagram, businesses have the ability to reach a vast audience with little to no cost.

But while social media is an incredibly valuable asset, it can be difficult to measure the success of your campaigns. Here are a few tips to help you gauge the effectiveness of your social media efforts:

First, take a look at your engagement rates. How many people are liking, sharing, or commenting on your posts? Higher engagement rates indicate that your content is resonating with your audience.

Next, consider your reach. How many people are seeing your posts? If you’re not reaching a large audience, you may need to tweak your strategies.

Finally, think about conversions. Are people taking the desired action after seeing your posts? Whether you’re trying to drive traffic to your website or generate leads, conversions are an important metric to track.

By keeping an eye on these three factors, you’ll be able to get a better sense of how successful your social media campaigns are.


By creating engaging content and utilizing hashtags, social media is a great way to connect with potential bank customers. Additionally, live videos and contests are great ways to increase engagement and build up a following. Also, it’s important to measure the success of your social media campaigns by looking at engagement rates, reach, and conversions.

Looking for more marketing tips? Check out our blog for more great posts!


Credit Union Marketing: Tips For Converting More Website Traffic Into Members

It’s more important than ever for a credit union to have a strong online presence. After all, more and more people are banking and doing their financial transactions online. That’s why it’s essential to make sure your website is optimized to convert as much traffic as possible into members. In this blog post, we will discuss some tips for credit union marketing that will help you achieve this goal!

Make it easy for visitors to learn about your credit union and its products

When people are looking for a new financial institution, they want to be able to easily learn about that credit union and its products. The best way to do this is to make sure your website is up-to-date and informative.

Include clear and concise descriptions of all your products, as well as any relevant rates or fees. You should also provide contact information so potential members can reach out with any questions. In addition, consider creating a video of your credit union that prospective members can watch.

This is an especially effective way of demonstrating the benefits of becoming a member. By making it easy for visitors to learn about your credit union, you’ll be more likely to attract new members.

Use eye-catching visuals to capture attention and explain key benefits

A picture is worth a thousand words, and that’s especially true when it comes to marketing. Good visuals can help to capture attention, convey important information, and leave a lasting impression. People are more likely to remember information if it is presented alongside an image. When used effectively, visuals can be a powerful tool for marketing your business.

There are many different ways to use visuals in marketing, from incorporating images into your website and social media posts to creating infographics and video ads. The key is to choose visuals that are eye-catching and relevant to your target audience. For example, if you’re selling products or services geared toward families, using photos of happy kids or parents is likely to resonate more than generic stock photos.

Whatever approach you take, make sure the visuals you create are high quality and on brand. With the right creative assets, you can make a big impact with your marketing campaigns.

Design a user-friendly website that is easy to navigate

When it comes to creating a user-friendly website, there are a few key things to keep in mind. First of all, the site should be easy to navigate.

Users should be able to find what they’re looking for without any difficulty. Secondly, the design should be clean and uncluttered. Too much information can be overwhelming and make it hard to find what you’re looking for. Last but not least, the site should be responsive, meaning that it looks good on both desktop and mobile devices. By following these simple guidelines, you can create a website that’s easy to use and provides a great experience for your users.

Offer helpful resources such as calculators, budget planners, and other tools

Anyone who has ever tried to create a budget knows that it can be a daunting task. There are so many variables to consider, and it can be hard to know where to start. That’s why using helpful resources like calculators and budget planners can take some of the guesswork out of budgeting, and they can help you find areas where you may be able to save money.

For example, a budget calculator can help you track your income and expenses so that you can see where your money is going each month. A budget planner can also help you set financial goals and create a plan for reaching them. So if you’re feeling overwhelmed by the task of creating a budget, don’t hesitate to use these helpful resources.

Use a landing page for lead generation

What’s the best way to turn site visitors into credit union members? By using a landing page, of course! A well-designed landing page can be incredibly effective in generating leads and converting them into new members.

Here are four tips to help you create a high-converting landing page:

  1. Include a lead capture form

A lead capture form is an essential element of any landing page. It’s a way to capture leads Make sure your form is short and easy to fill out, and include a strong call-to-action so people know what to do next. Landing pages are effective when you:

  • Keep it simple
  • Include a freebie
  • Use persuasive copy
  1. Keep it simple

The last thing you want is to overwhelm your website visitors with too much information. Keep your landing page clean and concise, and make it easy for visitors to find what they’re looking for.

  1. Include a freebie

Who doesn’t love free stuff? Offering a freebie is a great way to entice site visitors to sign up for your landing page. Just make sure that the freebie is relevant to your target audience.

  1. Use persuasive copy

Your landing page copy should be compelling and convincing enough to get people to take action. Use strong headlines and calls to action to encourage visitors to sign up or learn more.

Setting up a sales funnel and tracking conversions

Now that you know how to create a high-converting landing page, it’s time to set up a sales funnel and start tracking your conversions. A sales funnel is a process that helps you lead prospects through your conversion process. By tracking your conversions, you can identify which parts of your funnel are working and which need improvement.

There are a few key components to setting up a sales funnel:

The offer

What are you offering your prospects? What are their pain points?

Make sure your offer is relevant to your target audience and that it’s something they would be interested in.

The lead magnet

Your lead magnet is what entices people to sign up for your landing page. It could be a free ebook, a discount code, or anything else that would be of value to your target audience.

The thank-you page

Once someone has signed up for your landing page, they should be redirected to a thank-you page. This is where you can deliver your lead magnet and provide further instructions on what they should do next.

If you’re not sure how to set up a sales funnel, the easiest way is to use a lead capture form on your website. This will allow you to collect leads and deliver your freebie or lead magnet automatically. You can then use a thank-you page to provide further instructions on what they should do next.

Once you have leads coming in, it’s important to boost your website’s conversion rate or in other words, use conversion rate optimization.

Conversion analytics

Once you’ve set up your sales funnel and started tracking conversions with Google Analytics, it’s time to analyze your results. This is where conversion analytics comes in. Conversion analytics is the process of analyzing your conversion data to identify which parts of your funnel are working and which need improvement.

There are a few key metrics you should track:

Conversion rate

This is the percentage of people who take the desired action on your landing page. For example, if you’re offering a free ebook, your conversion rate would be the percentage of people who sign up for it.

Bounce rate

Your bounce rate is the percentage of people who leave your landing page without taking any action. A high bounce rate indicates that your landing page is not effective and needs to be improved.

Average time on the website

This metric measures how long people stay on your landing page. A high time on page indicates that people are engaged with your content and are more likely to convert.

By tracking these metrics, you can identify which parts of your funnel need improvement.

Some questions to ask at this stage are:

  • What is my cost/lead conversion?
  • How can I boost conversions to acquire more leads?
  • What do my potential members most value?


By following the tips outlined in this article, you can create a website that is easy to use and provides a great experience for your members. Additionally, by keeping your content updated you can convey that your credit union is relevant. Finally, by providing helpful resources and great customer service, you can provide a positive experience for your members that will keep them coming back and referring their friends and family.


Bank Marketing: Designing Websites That Create More Customers

When it comes to marketing, the banking industry has always been a little bit behind the curve. However, in today’s digital age, that is starting to change. More and more banks are realizing the importance of having an online presence, and are investing in web design and development. In this blog post, we will discuss some of the strategies that banks can use to create websites that generate more customers.

A well-designed website will help to create a positive first impression for target customers, encouraging them to explore your site further.

As anyone who has ever looked for a new job knows, first impressions are important. The same is true when it comes to businesses and their websites. New customers will form an opinion of your company based on the design of the web pages on your website, and if that first impression is positive, they are more likely to explore your site further.

A well-designed website will be visually appealing and easy to navigate, making potential customers want to stick around and learn more about your business. In contrast, a poorly designed website will turn potential customers away before they even have a chance to see what you have to offer.

So if you want to encourage new business and have your existing customers explore your site further, make sure that your website makes a good first impression.

Your website should be easy to navigate, with clear menus and concise text that helps customers quickly find what they’re looking for.

A poorly designed website can be frustrating for customers and drive them away before they’ve had a chance to learn more about your products or services. On the other hand, a well-designed website is crucial for any business that wants to succeed online.

Customers should be able to easily find what they’re looking for, whether it’s a product, a service, or information about your company. That means your website should have clear menus and concise text that helps visitors navigate the site and find what they need.

Place important information in easy-to-find places

If you want people to actually read the important information on your website, you need to put it in an easy-to-find spot. That doesn’t mean hiding it at the bottom of a long page of text; it means placing it prominently so that visitors will see it right away.

A good rule of thumb is to put important information “above the fold,” meaning on the part of the page that’s visible without scrolling. This could be an eye-catching headline or banner, or a simple box with key information.

You can also use visual cues like arrows or highlighted text to draw attention to important content. Just make sure that your most important information is easy for visitors to find, or they’ll quickly click away.

Keep the website updated with fresh content

It’s important to make sure that your website is kept up-to-date with fresh content. This helps to ensure that your visitors will have the most recent information available to them, and it also helps to improve your search engine ranking.

One way to add fresh content to your website is to post regular updates. You can also include a blog on your website, which is a great way to keep your visitors engaged. Another way to keep your website updated is to regularly add new photos and videos.

This will help to keep your site looking fresh and exciting, and it will also give your visitors a reason to keep coming back. By keeping your website updated with fresh content, you’ll be able to ensure that your visitors always have the most current information available.

The overall look and feel of your website should reflect the values of your bank, creating a sense of trust and reliability among visitors.

When you’re choosing a bank, you want to feel like your money is in good hands. Part of that feeling comes from knowing that the bank shares your values – whether it’s a commitment to sustainability or a focus on customer service.

But another part of that feeling comes from the look and feel of the bank’s website. Is it easy to navigate? Does it look professional and trustworthy? Or does it look like it was designed in 2005?

The fact is, the design of your website does make a difference. Potential customers will make assumptions about your bank based on the visual cues they see on your site. If your site looks outdated or unprofessional, they’ll assume that your bank is, too.

On the other hand, if your site looks modern and sleek, they’ll have more confidence in your ability to provide them with the services they need.

So if you want people to trust your bank, make sure your website reflects that trustworthiness.

Your website should also be responsive, so it looks good on all devices regardless of screen size or resolution.

In today’s world, it’s essential for businesses to have a website that is not only informative but also looks good on all devices. With the vast majority of people now using smartphones and tablets to access the internet, it’s important to make sure that your site is responsive, so it can be viewed easily on any device.

A responsive website will automatically adjust to fit the screen size of the device it is being viewed on, making it easy to read and navigate. In addition, a responsive website will also scale images and other elements to ensure that they look sharp and clear, regardless of the resolution of the device. By making your website responsive, you can be sure that it will always look its best, no matter what device your visitors are using.

Test your website to make sure it’s working properly

Before you launch your website, it’s important to put it through some tests to make sure everything is working properly. After all, you don’t want your visitors to encounter any errors or unexpected problems.

One way to test your website is to simply try accessing all of the pages and see if they load correctly. You can also click on all of the links to make sure they lead to the right destination. Another important test is to fill out any forms on your site, such as contact forms or registration forms.

This will help you ensure that the forms are submitting correctly and that you’re receiving the information you need. By taking some time to test your website, you can be confident that it will provide a smooth and enjoyable experience for your visitors.

This is something your bank can use to engage its customer base by having its current customers take a survey or get rewarded when they find a bug in the website.

Being able to redeem credits or rewards through an online store can foster goodwill among potential customers as well as its current ones.

Driving traffic to your website

Now that your website is up and running, it’s time to start driving traffic to it. There are a number of ways to do this, but one of the most effective is content marketing and having a content marketing strategy. Content marketing is all about creating informative and interesting content that will attract visitors to your site.

This content can take many different forms, such as blog posts, infographics, videos, or even e-books. The important thing is that it is relevant to your bank and that it provides value to your visitors.

Another effective way to drive traffic to your website is through direct mail. Direct mail is a form of advertising where you send physical letters or postcards directly to potential customers. This can be a great way to generate leads, as you can include a call-to-action in your mailer that directs recipients to your website.

Finally, you can also use direct response marketing to drive traffic to your website. Direct response marketing is a type of advertising where you include a specific call-to-action in your ad that encourages people to visit your website. This can be done through a variety of channels, such as television, radio, or even print ads.

By including a call-to-action that directs people to your website, you can increase the likelihood that they will take action and visit your site.


By following established modern web design processes, you can create a website that will generate more customers for your bank. By investing in your website’s design and development, you can ensure that your site is attractive and responsive, while also providing valuable content to your visitors.

Utilize channels like Google and Facebooks Ads, content marketing, direct mail, or direct response marketing to increase the number of people who visit your site and become satisfied customers.

If you want help with marketing your bank, give us a call. We would be happy to help.


Marketing Data Attribution: A Credit Union’s Secret Weapon

Attribution modeling is a critical piece of any data-driven marketing strategy. By understanding how customers interact with your brand, you can optimize your marketing efforts to generate the most leads and conversions. We will discuss the benefits of attribution modeling for credit unions and how they can use it to improve their marketing campaigns.

What is marketing data attribution?

Marketing data attribution for a credit union is the process of associating closed loans, account openings, and new member applications to your various marketing and outreach channels. This allows CUs to see which marketing efforts are driving results and which are wasting money, and adjust their budget accordingly.

There are a number of different methods of attribution, but the most common is last-touch attribution. This assigns all credit for a conversion to the last marketing touchpoint that the potential member interacted with before making a purchase.

However, this method can be misleading, as it doesn’t take into account all of the other interactions that may have led up to the sale. Marketing data attribution is a complex topic, but understanding it is essential for businesses that want to make the most of their marketing budget.

Marketing data attribution models

There are a number of different ways to measure marketing attribution. The most common are last-touch attribution, first-touch attribution, and linear attribution.

  • Last-touch attribution: This assigns all credit for a conversion to the last marketing touchpoint that the member interacted with before making a purchase.
  • First-touch attribution: This assigns all credit for a conversion to the first marketing touchpoint that the member interacted with.
  • Linear attribution: This assigns credit for a conversion evenly across all of the marketing touchpoints that the member interacted with.
  • Multi-touch attribution: This assigns credit for a conversion to all of the marketing touchpoints that the member interacted with.
  • Position-based attribution: This assigns credit for a conversion based on the position of the touchpoint in the member’s journey.
  • Time decay attribution: This assigns more credit to touchpoints that are closer to the time of purchase.

Why is marketing data attribution important for credit unions?

Credit unions are vital to the economy, yet they often struggle to compete with larger banks. One key reason for this is that credit unions lack the data-driven insights that their bigger rivals enjoy. Marketing data attribution can help close this gap by providing credit unions with a clear understanding of which marketing channels are most effective.

This information can then be used to make informed decisions about where to invest scarce resources. In a world where data is increasingly important, marketing data attribution provides credit unions with a powerful tool for driving growth and expanding their membership base.

How do credit unions use marketing data attribution to improve their campaigns and member engagement strategies?

Marketing attribution is the process of assigning value to each marketing touchpoint in order to understand which channels and activities are driving conversions. For credit unions, this data is essential for understanding how their marketing campaigns are performing and where they should allocate their resources.

By tracking how members interact with their brand across multiple channels, credit unions can identify which marketing efforts are most effective at driving awareness, engagement, and conversion. Additionally, they can use this data to create more targeted and personalized marketing campaigns that are better aligned with member needs and preferences.

By leveraging marketing attribution data, credit unions can improve the performance of their marketing campaigns and create a more seamless and engaging experience for their members.

What are some of the benefits of marketing data attribution for credit unions and their members alike?

Credit unions are always looking for ways to better serve their members and marketing data attribution can be a big help in that regard. By understanding how their members interact with different marketing channels, credit unions can optimize their marketing efforts to better reach and engage their target audience.

In turn, this can lead to more members signing up for credit union products and services, which can provide a boost to the bottom line. Additionally, member satisfaction and retention rates are likely to increase as a result of more effective marketing.

Not only do these benefit credit unions financially, but it also helps to build trust and loyalty among members, which is essential for the long-term success of any credit union.

How does marketing data attribution differ from other forms of analytics, and why is this so important for credit unions to understand?

When it comes to marketing data attribution, there are a few key ways that it differs from other forms of member analytics. For one, marketing data attribution looks at the full member journey, rather than just isolated interactions.

This is important because it helps to paint a more complete picture of how members interact with a credit union’s brand. Additionally, marketing data attribution puts a greater emphasis on measuring ROI. This is because credit unions need to be able to understand how their marketing efforts are impacting the bottom line.

Without this understanding, it can be difficult to make informed decisions about where to allocate resources. Finally, marketing data attribution is constantly evolving. As new technologies and platforms emerge, credit unions need to be prepared to adjust their touch attribution models accordingly. By staying up-to-date on the latest developments in marketing data attribution, credit unions can ensure that they are making the most of this powerful tool.

How can credit unions make sure they are getting the most out of their marketing data attribution efforts?

Since marketing data attribution is the process of assigning credit for conversions to the specific marketing channels and touchpoints that led to the sale, if a potential member clicks on an ad, visits the website, and then makes a purchase, the attribution model will assign a certain percentage of credit to each of those touchpoints.

Credit unions can use attribution data to optimize their marketing efforts by better understanding which channels are most effective at driving conversions. There are a number of different marketing attribution models, and the best marketing attribution model for a credit union will depend on its specific goals and objectives. However, all attribution models share a few common features, including:

  • A defined time period: Attribution models always look at a specific time period, such as the last 30 days or the last fiscal year. This helps to ensure that recent changes in marketing strategies are reflected in the data.
  • A defined conversion goal: Attribution models also need to have a clear conversion goal, such as website visits or sales. This ensures that all of the data is focused on measuring progress towards that particular goal.
  • A defined set of marketing channels: In order to attribute conversions accurately, it is necessary to track all of the marketing channels that were used. This includes everything from paid ads to organic search in the marketing mix.

By understanding how marketing data attribution works, credit unions can make sure they are getting the most out of their marketing efforts. With the right attribution model in place, credit unions can optimize their campaigns for maximum impact and ROI.

What challenges do credit unions face when it comes to using marketing data attribution, and how can they overcome them?

Credit unions face a number of challenges. Perhaps the most significant challenge is that credit unions are often reluctant to embrace new technologies, preferring to stick with tried-and-true methods.

However, in order to compete with larger banks and financial institutions, credit unions need to be willing to experiment with new ideas and approaches. Additionally, credit unions often struggle to collect high-quality data due to their smaller size and lack of resources. As a result, they may not have the same insights into member behavior as their larger competitors.


Marketing data attribution is a powerful tool that can help credit unions optimize their digital marketing efforts and get the most out of their budgets and campaigns. However, credit unions face a number of challenges when it comes to using attribution, such as a lack of new technology adoption and expertise.

Nevertheless, by partnering with an experienced marketing firm, credit unions can overcome these challenges and use attribution to their advantage. In doing so, they can level the playing field against their larger competitors.


Bank Marketing: How to Create and Scale Winning Content

It takes a lot of hard work to create great content, but it’s worth it. A well-executed content strategy can help you attract more customers and grow your business. In this blog post, we will discuss how to create and scale winning content for your bank marketing campaign. We’ll also provide some tips on how to measure the success of your content marketing efforts.

Identify your target audience

Identifying your target audience is an essential step in the marketing process. Without knowing who you are trying to reach, it will be difficult to craft an effective marketing campaign. There are a number of ways to identify your target audience.

One is to consider the demographics of your potential customers, such as their age, gender, income, and location. Another is to think about their needs and interests.

What are they looking for in a product or service? What problems do they need to solve? Once you have a good understanding of your target audience, you can begin to develop a marketing strategy and marketing funnel that will speak directly to their needs.

How to develop high-quality, engaging content for your bank resonates with them and drives conversations

There’s no question that banks have a lot to say. From mortgage rates to credit card offers to new saving opportunities, there’s always something new to talk about. But in order for your bank’s message to stand out, it needs to be engaging and relevant. That’s where quality content comes in. By developing high-quality content that resonates with your audience, you can start meaningful conversations that will ultimately lead to more business for your bank.

So, how do you develop a winning content marketing strategy that will engage your audience? First, consider what topics are most relevant to them. What are their pain points? What are their goals?

Once you have a good understanding of what they’re interested in, you can start creating content that addresses those topics. It’s also important to make sure your content is easy to consume and digestible. No one wants to read a long, dense blog post.

Keep your sentences and paragraphs short and sweet, and break up your text with plenty of headings and images. And finally, don’t forget to include a call-to-action! Whether you’re asking them to sign up for a new product or simply encouraging them to learn more about a certain topic, give your readers something specific to do after they finish.

What are the different types of content banks can create?

Banks can be a great source of other types of content, including images, videos, and even audio files. This can be extremely useful for businesses that need to create a library of content that can be used in multiple ways.

For example, a bank of video clips could be used to create marketing videos, product demonstration videos, or even training videos. Similarly, a bank of images could be used to create website banners, social media posts, or even printed materials. Ultimately, the sky is the limit when it comes to the types of content that banks can create to bring in website traffic.

Plan and schedule your content creation process through automation

Any content creator knows that the process of creating quality content can be time-consuming and often painstaking. However, there are ways to streamline the process through automation. By planning and scheduling your content creation in advance, you can free up valuable time to focus on other aspects of your business.

Automation tools can help you to schedule and publish your content, as well as track metrics and engagement. In addition, by using automation to create a consistent posting schedule, you can develop a strong following among your target audience. As a result, automating your content creation process can help you to save time and grow your business.

Use the right tools to help you scale your content production

As any content creator knows, one of the most important keys to success is maintaining consistent output. But when you’re trying to produce quality content on a regular basis, it can be tough to know what tools to use in order to help you scale your production. Here are a few essential tools that can help you streamline your content creation process:

First, invest in a good content management system (CMS). A CMS will help you keep track of your content and make it easier to publish new pieces on a regular basis. There are a number of different CMS options out there, so do some research to find one that will work best for your needs.

Second, consider using a content curation tool with a content calendar. A content curation tool can help you find and share relevant articles, blog posts, and other pieces of content that will be valuable to your audience. This can save you a lot of time that would otherwise be spent sifting through the vast sea of online content.

Third, use social media scheduling tools to help you plan and publish your content. Scheduling tools like Buffer or Hootsuite can help you space out your posts and ensure that your social media channels are being regularly updated with fresh content.

Tips for scaling your content strategy to reach more people across different channels.

With the wealth of content choices available today, it can be difficult to know how to get your content seen by more people. But by following a few simple tips, you can quickly scale your content strategy while building brand awareness to reach a wider audience.

  1. Consider using a mix of different content formats to capture attention. While blog posts and articles are still popular, don’t be afraid to branch out into other formats like video, infographics, or even audio.
  2. Take advantage of social media marketing to promote your content. Post links to your latest piece on your personal profile and within relevant groups, and be sure to use engaging visuals and headlines to catch people’s eye.
  3. Don’t forget about paid promotion. While organic reach is great, sometimes you need to give your content a little boost to reach more people. By investing in paid ads or boosted posts, you can ensure that your content is seen by the people you want to reach.

How can you measure the success of your bank marketing efforts, and what steps should you take to improve results?”

There are a few different ways that you can track the success of your bank marketing efforts.

  1. The number of new accounts opened in a given period of time. This is a good way to measure the overall effectiveness of your marketing campaigns.
  2. Track the number of deposits made during the same time period. This metric can give you a good idea of how well your marketing efforts are driving new business.
  3. Customer satisfaction levels. This can be done through surveys or other research methods. By tracking customer satisfaction levels, you can get a good idea of how well your bank is meeting the needs of its customers.
  4. The amount of revenue generated by your marketing efforts. This will give you a good idea of which campaigns are actually driving results.

Of course, these are just a few ways to measure success. The important thing is to find the method that works best for your bank and use it to continually improve your results.


By following the tips in this article, banks can create content that will reach a wider audience and drive results. By investing in a good content management system, using social media to promote their content, and measuring success with metrics like new accounts opened, banks can ensure that their marketing efforts are effective. With these tips, you can create winning content that will scale your business.

If you enjoyed this article, please share it with others who might find it helpful! And be sure to check out our blog for more great tips on how to create more customers for your bank.


Credit Union Marketing: How to Create New Members With Your Google My Business Listings

If you’re a credit union looking for ways to increase your membership, you should start by claiming and optimizing your Google My Business (GMB) listings. This is a great way to get your name out there and attract new customers. In this blog post, we will discuss how to create and optimize your credit union’s Google My Business listing. We’ll also provide some tips on how to generate new members using this platform.

What is a Google My Business profile?

Google My Business is a free platform that allows businesses to manage their online presence across Google. This includes Google search and Google maps. By claiming and verifying your business on GMB, you can control the information that appears about your business when customers search for it on Google and is good for local SEO.

One of the most important aspects of your GMB profile is your business name, business address, and phone number (NAP). This is what’s known as your “citation”. Your citation must be accurate and consistent across the web. If you have multiple listings with different NAP information, it can confuse Google and hurt your ranking in search results.

Inaccurate NAP information can also lead to customers being unable to find your credit union or contact you. This is why it’s so important to make sure your NAP information is up-to-date and consistent across the web.

The benefits of a Google My Business profile

You may be wondering if it’s worth setting up a profile on Google My Business. After all, there’s no cost involved, and it only takes a few minutes to do. But is it really worth the effort?

Here are a few things to consider: First of all, having a GMB profile makes your business more visible online. When potential customers search for local businesses like yours, your GMB listing will appear in the local search results. And since most people don’t bother scrolling past the first page of results, being on that first page can make a big difference.

Another benefit of having a GMB profile is that it allows you to manage your online reputation. You can respond to customer reviews, post updates about your business, and answer frequently asked questions. This is especially important in today’s world, where people are more likely to trust businesses with positive online reviews.

So if you’re on the fence about whether or not to create a GMB profile for your business, hopefully, these points have helped you make up your mind. Creating a profile is quick and easy, and it can really pay off in terms of increased visibility and improved reputation management.

Why is it so important to optimize your Google My Business profile?

When customers are looking for a new business, one of the first places they turn is Google. A well-optimized profile helps you to rank higher in search results, making it more likely that potential customers will find your local business.

Additionally, an optimized profile allows you to showcase your best reviews and highlights your most popular products and services. Plus, you can use your profile to connect with customers by sharing updates and special offers. In today’s competitive market, optimizing your Google Business Profile is essential for attracting new customers and growing your business.

How to Optimize Your Google My Business profile

Now that we’ve covered the basics of GMB, let’s discuss how you can optimize your profile to attract new members.

The first step is to claim your listing.

Once you’ve claimed your listing, the next step is to optimize your profile by filling out all the available business information. This includes your business name, address, phone number, business hours of operation, business description, website, and photos.

It’s important to note that you should only use accurate information on your GMB listing. Google may remove your listing if they find that you’re using inaccurate information.

In addition to filling out all the available information, you should also add keywords to your profile. These keywords should be related to your credit union and the services you offer. For example, some keywords you may want to use are “credit union”, “financial services”, and “banking”.

Adding keywords to your profile will help you attract new members who are searching for these terms on Google using Google search.

Also, if you have any ATM’s around town, you can add their locations to your profile as well. This will help people find the nearest ATM to them when they’re searching for one on Google Maps.

Generating New Members With Your Google My Business Profile

Now that you know how to create and optimize your GMB profile, let’s discuss how you can use it to generate new members.

One of the best ways to generate new members with your GMB profile is by adding offers and coupons with the Google business profile manager. People are always searching for deals on Google, so this is a great way to attract new customers.

To add an offer or coupon to your GMB listing, simply click on “Offers” from the main menu and then click on “Create Offer”. From here, you can add all the details of your offer, including a title, description, expiration date, and terms and conditions.

Include an attractive image to grab attention, and make sure your offer is clear and concise. Once you’re finished, click “Publish” and your offer will be live on your GMB listing.

Now potential customers will be able to see your offer when they search for your business on Google or see it on Google Maps.

Once you’ve created your offer, it will appear on your Google business listing for people to see.

Another great way to generate new members with your GMB profile is by adding photos. People love seeing photos, so this is a great way to attract attention to your listing.

To add photos to your GMB listing, simply click on “Photos” from the main menu and then click on “Upload Photos”. From here, you can select the photos you want to upload from your computer.

Once you’ve uploaded your photos, they will appear on your GMB listing for people to see.


If you’re a credit union looking for ways to increase your membership, you should start by claiming and optimizing your Google My Business listings. This is a great way to get your name out there and attract new customers.


Bank Marketing: How to Make Your Marketing Campaign Data-Driven

What is a successful data-driven marketing campaign and how do you use data to make decisions about your marketing? If you’re not sure how to make your marketing data-driven, don’t worry! In this blog post, we will discuss some tips for doing so. We’ll also provide details on how banks can use data to improve their marketing strategies.

What is a data-driven marketing strategy?

data-driven marketing strategy for a bank is one that uses data to guide marketing decisions. This approach relies on data analysis to identify trends and understand customer behavior. With this information, marketing teams can create targeted campaigns that are more likely to result in conversions.

Data driven marketing can be used to improve the effectiveness of all marketing efforts, from email campaigns to social media advertising. In addition, a data-driven approach can help companies save money by eliminating waste in their marketing budgets. Data-driven campaigns use data to track customer interactions and measure campaign results, businesses can optimize their efforts for maximum impact.

And with the help of data scientists, businesses can continue to refine their data-driven marketing strategies over time.

What does it mean for a marketing campaign to be data-driven, and why is it important for banks specifically?

A data-driven marketing campaign is one that uses customer data to guide its decisions. This data can come from a variety of sources, including online behavior, surveys, and customer feedback. By analyzing this data, businesses can gain insights into what customers want and need, and they can use these insights to fine-tune their marketing strategies.

Additionally, data-driven marketing campaigns are often more effective than traditional campaigns, since they are based on concrete evidence of customer behavior rather than guesswork. As a result, more and more businesses are beginning to adopt data-driven marketing approaches in order to better serve their customers.

Banks are in the business of managing money, so it’s no surprise that data is critical to their success. By understanding how people save, spend, and invest their money, banks can make better decisions about products, services, and marketing.

They can also identify trends and opportunities for growth. Furthermore, data-driven banks are better able to manage risk. By tracking customer behavior and financial data, banks can identify potential problems before they occur. This allows them to take corrective action and avoid costly mistakes.

Finally, data-driven banks are more efficient and effective than those that don’t use data to guide their decision-making. By using data to inform every aspect of their business, banks can optimize their operations and improve their bottom line. In today’s competitive marketplace, being data-driven is essential for any bank that wants to succeed.

Tips for making your marketing campaign more data-driven

Data should be at the heart of every marketing campaign. By understanding who your target audience is and what they’re looking for, you can tailor your messaging to speak directly to their needs. Additionally, data can help you to track the performance of your campaigns and make necessary adjustments along the way. Here are a few tips for making your marketing more data-driven:

  1. Define your goals. What are you hoping to achieve with your marketing campaign? Without a clear goal in mind, it will be difficult to measure success.
  2. Research your target audience. Who are you trying to reach with your campaign? What are their demographics? What are their interests? The more you know about your target audience, the better equipped you’ll be to craft relevant and effective messaging.
  3. Collect data. Use Google Analytics or another similar tool to track how people are interacting with your website or social media channels. This data can provide invaluable insights into what’s working and what isn’t in your marketing efforts.
  4. Analyze your results. Once you’ve collected enough data, it’s time to sit down and do some data analysis. What conclusions can you draw about your campaign’s effectiveness? What changes do you need to make going forward?

What are some of the most effective ways to collect customer data, and how can you use it to your advantage?

It’s important to understand your customer base. After all, your customers are the lifeblood of your business, and without them, you wouldn’t be in operation.

One of the best ways to get to know your customers is to collect data about them. There are a few different ways to do this, but some of the most effective include surveys, customer interviews, and focus groups. Once you have this data, you can start to identify trends and patterns. This information can be incredibly valuable in terms of making decisions about things like product development, marketing, and even everyday operations.

After all, when you know what your customers want and need, it’s much easier to give it to them. As a result, taking the time to collect customer data can pay off in a big way for your business.

What are some of the common pitfalls of data-driven marketing, and how can you avoid them?’

Data-driven marketing has become incredibly popular in recent years, as businesses of all sizes strive to make the most of the vast amounts of data now available. However, data-driven marketing is not without its risks, and there are a few common pitfalls that businesses should be aware of.

One is known as the “echo chamber effect,” where businesses only see and hear what they want to, based on the data they have collected. This can lead to confirmation bias and make it difficult to see things from other viewpoints.

Additionally, data-driven marketing can sometimes lead to “paralysis by analysis,” where businesses become so caught up in analyzing data that they never take any action. To avoid these pitfalls, businesses need to ensure that they have a clear understanding of their goals, and that they don’t get too bogged down in data collection and analysis.

One way to combat this is to go out and see what your customer interaction and customer experience is like.

How do you ensure that your marketing campaigns remain relevant in a constantly changing digital landscape?’

As anyone in the marketing world knows, the landscape is constantly changing. What worked yesterday may not work today, and what works today may be obsolete tomorrow.

The key is to stay ahead of the curve and always be experimenting with new ideas. One way to do this is to keep a close eye on your analytics. This will help you to understand what is working and what isn’t so that you can quickly adapt your campaigns accordingly.

Additionally, it’s important to be active on social media and in other online spaces where your target audience is spending their time. This will give you a better understanding of the trends and conversations that are relevant to your brand. By staying nimble and always open to change, you can ensure that your marketing campaigns remain relevant in a constantly shifting digital landscape.


Making your marketing campaign data-driven is essential to its success. There are a few different ways to collect customer data, and it’s important to understand the common pitfalls of data-driven marketing in order to avoid them. Additionally, staying nimble and always open to change is key to ensuring that your campaigns remain relevant. By following these tips, you can make sure that the data-driven strategy for your your marketing campaign is data-driven and successful.


Credit Union Marketing: Google Search Ads vs. Bing Search Ads

Google and Bing are two popular search engines on the internet. They both offer a variety of advertising options, including search ads. So, which should you choose for your credit union marketing campaign? In this article, we will compare Google and Bing search ads and help you decide which is best for your business!

What are Google and Bing search engines, and how do they work?

You’re probably familiar with the two most popular search engines on the internet: Google and Bing. But what are they, and how do they work?

In a nutshell, a search engine is a program that takes your query (i.e., what you type into the search bar) and looks for it in an index of documents (i.e., webpages). The index is typically created by “crawling” the internet: following links from one webpage to another and indexing the content of each page along the way.

Once the index is created, the search engine uses an algorithm to rank the results and return the most relevant ones at the top of the list. Google and Bing use different algorithms, which is why you might get different results when you search for the same thing on each site. But both sites also allow you to fine-tune your search results by adding quotes or using different operators (such as + or -) to include or exclude certain terms.

How do credit unions use Google and Bing search ads to market their products and services?

Credit unions use Google and Bing search ads to market their products and services through what is called PPC ads (Pay-Per-Click) to potential customers. By targeting keywords related to their business, they can ensure that their ads appear on Bing or Google search results page when people are looking for the types of products and services they offer. Search ads are a great way to reach potential customers who are already interested in what you have to offer!

By using these tools, credit unions can reach a large number of potential customers with their marketing messages.

How do you create a search ad campaign on each platform?

Creating a search ad campaign on each platform is simple and straightforward.

Google Search Ads

To create a Google Search Ad on Google Adwords, you’ll need to set up a Google Ads account and create a new campaign. You can target specific keywords or let Google automatically match your ad to relevant searches. You can also target specific locations in your ads. Once you’ve created your ad, you can set a budget and bid for each click on your ad.

Bing Search Ads

The first step is to create a Bing Ads account. Once you’ve done that, you can create a new campaign, choose your target keywords and set a bid for each click on your ad.

One thing to note. If you set up a Google Ads account first, Bing will allow you to import your Google Ads Campaign right into Bing. 

Once you’ve created your ad campaigns on both Google and Bing, you’ll need to track your results to see which one is more effective. You can do this by looking at the number of clicks and conversions (i.e., people who take action after clicking on your ad) for each campaign.

What are some of the benefits of using Bing Ads vs Google Ads for credit union marketing purposes?

There are many benefits of using Google or Bing search ads for credit union marketing purposes. First, you can reach a large number of potential customers with your ad campaigns. Second, you can target specific keywords with your ads. Third, you can monitor your campaign’s performance and make changes as needed to improve its effectiveness. 

If you’re looking for a way to reach more potential customers with your credit union marketing campaigns, dynamic search ads are a great option and if you’re ready to take your credit union marketing to the next level, consider using the search partners on each search network on Google and Bing.

So, which platform should you use for your credit union marketing campaigns?

The answer may vary depending on your goals and target audience. However, both Google and Bing offer a great way to reach potential customers who are already interested in what you have to offer. If you’re not sure which platform is right for you, we recommend trying both and seeing which one performs best for your business.

How much should you budget for a search ad campaign on each platform?

If you’re planning to run a search ad campaign, you’ll need to budget for two different platforms: Google and Bing. Depending on your target audience, you may want to focus more on one platform than the other. 

If you’re not sure where to start, try allocating a smaller portion of your budget to each platform and seeing which one performs better. Then, you can increase your spending on the platform that’s giving you the best results.

What kind of results should you expect to see?

If you’re thinking about launching a search engine marketing (SEM) campaign for your credit union, you may be wondering whether to focus on Google Ads or Bing Ads. Both platforms can be effective in helping you reach your target audience, but there are some key differences to consider. Google is the most popular search engine and your ads will have more visibility on Google than on Bing.

However, Bing also has its advantages. Because it has a smaller market share, competition for ad space is typically lower, which can help to keep costs down. In addition, Bing users tend to be more affluent than the average internet user, so they may be more likely to take out a loan or open a new account.

Ultimately, the decision of which platform to use should come down to your specific goals and budget. If reach is your priority, then Google Search Ads is a clear choice. However, if cost-effectiveness is more important to you, then Microsoft Ads may be a better option.

Whichever platform you choose, make sure to monitor your results so that you can fine-tune your campaign and get the most out of your SEM efforts.


There are many benefits to using search ads for credit union marketing purposes. You can reach a large number of potential customers, target specific keywords, and monitor your campaign’s performance. When deciding which platform to use, consider your budget and your goals. In the end, both Google and Bing can be effective tools for credit union marketing.