How to grow your business with a strategic plan

Strategic Marketing: How to Grow Your Business with a Strategic Plan

Do you want to take your business to the next level? If so, then you need a strategic marketing plan. A strategic plan is a document that outlines your business goals and the steps you will take to achieve them. Without a strategic plan, it’s difficult to make decisions that will help your business grow. In this blog post, we will discuss the benefits of having a strategic plan and how to create one that works for your business.

What is strategic marketing and why do you need it for your business growth?

Strategic marketing is a strategic planning process that includes setting long-term goals and choosing which marketing strategies to use to achieve the desired results. Then, taking specific steps to achieve those goals. Unlike traditional marketing, which focuses on immediate results, strategic marketing takes a big-picture view of the business and includes strategic planning cycles. To be successful requires a deep understanding of the market, the competition, and the unique needs of the business. While it can take some time to see results from a strategic marketing campaign, the payoff can be significant. A well-executed strategic marketing plan can help a business to attract new customers, enter new markets, and achieve sustainable growth. In short, if you’re serious about growing your business, strategic marketing is essential.

How can you create a strategic plan that works for your company’s unique needs and goals?

There’s no one-size-fits-all answer to this question, as the best strategic plan for your company will be tailored to its unique needs and goals. However, there are some general principles that any successful strategic plan should take into account. First, it’s important to have a clear understanding of your company’s strengths and weaknesses. This will help you identify opportunities and threats that need to be addressed in the plan. Second, you need to set realistic goals that can be achieved within a reasonable timeframe. Trying to accomplish too much in too short a period of time is a recipe for disaster. Finally, you need to have a clear understanding of the resources that are available to your company and how they can best be used to achieve your goals. By taking these factors into account, you’ll be well on your way to creating a strategic digital marketing plan that works for your company.

What are some common pitfalls to avoid when implementing your strategic plan?

Any business owner knows that developing and implementing a successful strategic plan is essential to the long-term success of their company. However, there are a number of common pitfalls that can trip up even the most experienced business leader. One of the most common mistakes is failing to involve all relevant stakeholders in the planning process. Another is underestimating the resources required to execute the plan. Perhaps most importantly, though, is failing to monitor progress and make necessary adjustments along the way. By being aware of these potential pitfalls, you can increase your chances of developing a strategic plan that will help your business achieve its long-term goals.

The benefits of having a strategic marketing plan

Any business that wants to be successful needs to have a strategic marketing plan in place. Without a plan, businesses can quickly find themselves floundering as they try to figure out what to do next. A good marketing plan helps businesses to focus their efforts, set realistic goals, and track their progress. It also provides a roadmap for how to allocate resources and reach potential customers. Perhaps most importantly, a well-crafted marketing plan can help businesses to avoid making expensive mistakes. By taking the time to develop a sound strategy, businesses can increase their chances of achieving their marketing goals and realizing lasting success.

How to execute your strategic marketing plan for maximum results

A strategic marketing plan is a roadmap for your business that defines your objectives and how you plan to achieve them. To create an effective strategy, you need to understand your customer base, your competition, and your unique selling proposition or USP. Once you have this information, you can develop a plan of action that will help you achieve your goals.

Here are 4 ways to execute your strategic marketing plan.

1. Set clear goals and objectives. Without a clear destination, it can be difficult to know whether you are on track. Be specific about what you want to achieve, and make sure that your team is aligned on the goals.

2. Research your audience. Knowing who you are trying to reach is crucial for effective marketing. Take the time to understand their needs and desires, and craft your messaging accordingly.

3. Choose the right channels. There are myriad marketing channels available, but not all of them will be right for your business. Consider your budget, target audience, and desired outcomes when choosing which channels to use.

4. Test and measure. As with any other business initiative, it’s important to test and measure your marketing efforts in order to continue improving results. Try different tactics and track the response rate to see what works best for your business.

By following these tips, you can ensure that your marketing efforts are as effective as possible. By taking the time to plan and execute strategically, you can maximize your chances of success.

How can you track the success of your strategic marketing efforts and make necessary adjustments along the way?

Any successful marketing campaign requires careful planning and constant adjustments. Otherwise, you run the risk of putting all your effort into a campaign that fizzles out without ever reaching its potential. But how can you tell if your marketing efforts are bearing fruit? And how can you make necessary changes along the way?

Once you have a goal in mind, you can develop specific metrics to track progress. Are you trying to increase brand awareness? Then track measures like web traffic and social media engagement and if you practice corporate social responsibility, then mention that. Are you trying to boost sales? Then track measures like conversion rate, average order value and how many customers take advantage of your customer loyalty program. By tracking the right metrics, you’ll be able to see whether your campaign is on track and make necessary adjustments along the way.

The only way to achieve success is to keep learning, keep adjusting, and keep moving forward.

Tips for measuring the success of your strategic marketing plan

There’s no one size fits all answer when it comes to measuring the success of your strategic marketing plan – it will vary based on the specific goals and objectives you’ve set out to achieve. However, there are some general tips you can follow to help you track and measure your progress. 

First, make sure you have a clear and concise goal for your marketing campaign, and that this goal is aligned with your overall business strategy. Once you have your goal in mind, you can start to establish key performance indicators (KPIs) that will help you track whether or not you’re on track to achieve it. 

Your KPIs should be specific, measurable, achievable, relevant and time-based so that you can track your progress over a defined period of time. For example, if your goal is to increase brand awareness, your KPIs might include measures such as social media engagement or website traffic. If you’re looking to drive sales growth, on the other hand, your KPIs might focus on measures such as conversion rate or leads generated. 

Finally, don’t forget to review and adjust your KPIs on a regular basis as your marketing campaign progresses – what works in the early stages might not be as effective further down the line. By regularly monitoring and measuring your progress against specific goals and objectives, you’ll be in a much better position to adjust your strategy and ensure its success.

Tips for growing your business with a strong marketing strategy in place

There are a number of other important things to keep in mind when you’re looking to grow your business with a strong marketing strategy in place. As all small business owners know, it’s important for you to remember that your marketing efforts should be targeted at your ideal customer.

Figure out who your target customer is and what they want, and then craft your marketing message accordingly. Also, ask what your existing customers have in common.

It’s also important to make sure that your marketing message is consistent across all channels. You want potential customers to instantly recognize your brand, no matter where they see it.

A successful marketing campaign is always evolving, so make sure you’re constantly working to stay ahead of the curve.

Summary

A strategic marketing plan is key to growing any business. By taking the time to develop a plan that outlines your goals and strategies, you can ensure that your marketing efforts are focused and effective. To be successful, make sure you set clear goals from the outset and establish metrics to track your progress. Additionally, don’t forget to review and adjust your plan on a regular basis as your business grows and changes. By following these simple tips, you’ll be well on your way to growing your business with a strong marketing strategy in place.

Optimize business ROI

How to Optimize Your Business Marketing Efforts for Increased ROI

Looking for ways to optimize your business marketing efforts? If so, you’re in the right place! This blog post will discuss some of the best ways to get the most out of your marketing dollars. We’ll talk about how to optimize your business marketing efforts. By following these tips, you can ensure that your marketing efforts are providing a high return on investment (ROI) for your business.

Determine Your Core Metrics

Trying to grow a business without paying attention to key metrics is like driving with your eyes closed. You might be able to move forward for a little while, but eventually, you will crash. That’s why it’s so important to identify the metrics of your marketing plan that matter most to your business and track them closely. But how do you know which metrics are worth tracking?

The answer lies in your company’s core values. What qualities are most important to your business? Once you’ve identified those qualities, you can develop metrics that will help you measure and improve them as part of your overall business strategy. For example, if one of your core values is customer satisfaction, you might track things like customer retention rates, net promoter scores, or first-time buyer rates. If another core value is innovation, you might track the number of new products or features you launch each year or the percentage of revenue that comes from new products.

By regularly measuring and evaluating these key metrics, you can ensure that your business is on track to achieving its long-term goals.

Experiment with and test out new channels, but do so cautiously

As any marketer knows, there are always new social media channels popping up. It can be tempting to want to experiment with every single one, but it’s important to remember that not all of the social media marketing platforms will be a good fit for your target audience or even your marketing strategy.

You also don’t want to end up spreading your resources too thin. That’s why it’s important to carefully consider each new channel as it relates to the customer journey before investing too much time or money in it.

Use A/B testing

A/B testing is a method of comparing two versions of a web page to see which one performs better. A/B testing can be used to test anything from the text on a button to the layout of a page. By comparing the two versions, businesses can learn which design elements are most effective at achieving their goals.

For example, if a business wants to increase the number of people who sign up for its email list, it can create two versions of its sign-up page and use A/B testing to see which one converts more visitors into subscribers. A/B testing can be used to test any element on a web page, from the headline to the call-to-action button.

Most importantly, A/B testing can help you avoid making changes that could actually hurt your business. So if you’re looking for ways to optimize your website, be sure to give A/B testing a try.

By constantly testing and tweaking their web pages, small businesses can ensure that they are always providing the best possible experience for their customers.

Test different offers

Trying out different offers can be a great way to see what works best for your business. It can be difficult to know what will appeal to your customers, so it’s important to experiment with different options.

Testing different offers is a great way to figure out what works best for your business. It can be difficult to know what will appeal to your customers and you might find that a certain type of discount is more popular than another, or that a certain type of product is more likely to generate repeat business.

The only way to find out is to try out different offers and see what works best for your business. Not every offer will be a success, but by testing different options you can maximize your chances of finding the right mix for your business.

How to measure your marketing ROI

Any business owner knows that marketing and marketing initiatives are essential for driving growth. But with so many different marketing channels and strategies to choose from, it can be difficult to know where to invest your limited resources.

This is where ROI comes in. ROI, or return on investment, is a measure of how much revenue your marketing efforts are generating relative to the amount you are spending. By calculating your marketing ROI, you can make informed decisions about where to allocate your resources for maximum impact.

Three of the most important metrics are conversion rate, cost per lead (CPL) and cost per acquisition (CPA). Conversion rate measures the percentage of visitors to your website who take a desired action, such as signing up for your email list or making a purchase.

CPL measures how much it costs you to generate a new lead, while CPA measures how much it costs you to acquire a new customer. By tracking these metrics, you can calculate your marketing ROI and make sure that your marketing efforts are providing a positive return on investment.

CPA, on the other hand, measures how much it costs you to generate a sale or lead. Together, these three metrics can give you a good sense of your marketing ROI and help you make informed decisions about where to allocate your resources. So if you’re looking to get a better handle on your business’s marketing performance, start by tracking your conversion rate, CPL, and CPA. They just might be the key to unlocking your next big breakthrough.

How to improve marketing ROI

Any business owner knows that marketing is essential to success. After all, how can you sell your product or service if no one knows it exists? However, effective marketing can be expensive, and it can be difficult to know if you’re getting a good return on your investment. If you’re looking to improve your marketing ROI, here are a few tips to keep in mind.

  • Make sure you’re targeting the right audience. There’s no point in spending money on advertising that no one will see.
  • Track your results carefully and adjust your strategy as needed. Keep an eye on your website traffic, sales numbers, search engine ranking and any other relevant metrics, and use that data to fine-tune your approach.
  • Don’t be afraid to experiment. Trying new things is the only way to find out what works best for your business.
  • Optimize your Google business page. It’s a free listing that appears in search engine results when people look for businesses like yours. By claiming and optimizing your page, you can make sure that potential customers are able to find you.

So go ahead and try out a few different marketing angles or marketing strategies – worst case scenario, you’ll learn something new.

Following these tips, you should be able to see a significant improvement in your marketing ROI.

Customer lifetime value

The lifetime value of a customer is the estimated total revenue that a business will generate from a single customer over the course of its relationship. Lifetime value is important because it allows businesses to track and forecast revenue, and it also provides insight into how much to spend on acquisition and retention.

There are a number of factors that can influence lifetime value, including customer behavior, product mix, and churn rate. Lifetime value is also an important metric for businesses with subscription models, as it can provide insight into the company’s overall health. By understanding lifetime value, small business owners can make better decisions about acquisition, retention, and pricing for their business operations.

Leverage marketing automation tools

In today’s competitive marketplace, businesses need to be smart about their marketing efforts. One way to do this is to leverage marketing automation tools. These tools can help businesses to automate repetitive tasks, such as email marketing, social media campaigns, and targeted ads.

Email marketing CRM’s

  • Hubspot
  • Active campaign
  • Clickup
  • Infusionsoft

Social Media Campaigns

  • Hootsuite
  • Later
  • Buffer

Targeted Ads

  • Google Ads
  • Facebooks Ads

In addition, marketing automation tools can provide valuable insights into customer behavior. This information can be used to improve the effectiveness of marketing campaigns and make them more targeted and responsive to customer needs. By investing in marketing automation tools, businesses can save time and money while improving their marketing results.

Summary

There are a number of ways to optimize your business marketing efforts in order to increase your ROI. Some tips include targeting the right audience, tracking your results carefully, and experimenting with new approaches.

Additionally, it can be helpful to leverage marketing automation tools in order to save time and money while improving your marketing results. By following these tips, you can ensure that your digital marketing efforts are providing a high return on investment for your business.

Grow your business with these strategies

6 Online Marketing Strategies That Will Help Grow Your Business

If you’re looking to grow your business, you need to be using online marketing strategies. In this blog post, we will discuss six of the best online marketing strategies that you can use to get results. These strategies are proven to help businesses achieve their growth goals. So if you’re ready to take your business to the next level, read on.

Utilize Search Engine Optimization

Everyone knows that ranking high in search engines, especially on Google is essential for businesses today. But what many people don’t realize is that there’s a lot more to it than simply using the right keywords.

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

Search engine optimization, or SEO, is an ongoing process that includes a wide range of activities such as developing unique content, building links, and improving site structure.

While it may seem like a lot of work, the rewards can be substantial. In addition to increased traffic, businesses that invest in SEO can enjoy higher conversion rates, better brand visibility, and a host of other benefits.

Pay-per-click (PPC)

Pay-per-click (PPC) is a type of online advertising that allows businesses to target potential customers who are searching for specific products or services. When a business creates digital marketing campaigns and places PPC ads, they are only charged when someone clicks on their ad. This makes PPC an effective way to generate leads.

In addition, PPC ads can be customized to target specific audiences, making them an efficient way to reach potential customers who are likely to be interested in what the business has to offer.

The key to success with PPC is knowing how to create effective ads and landing pages that convert visitors into leads.

Businesses should track their results carefully in order to optimize their campaigns for maximum effectiveness.

When used effectively, PPC can be an extremely effective lead generation tool to optimize their campaigns.

For these reasons, many businesses use PPC as part of their digital marketing strategy.

Set Up a Blog and Update It Regularly

A business blog is a great way to connect with your customers and give them an insider’s look at your company. By regularly updating your blog, small business owners can build trust with their readers and show them that you’re an expert in your field. Plus, a well-written blog can help you attract new customers and grow your business.

In addition, if one of your internet marketing strategies is to create or promote a customer loyalty program through email marketing, partnering with a company that will practice corporate social responsibility can increase your email signups through your blog posts.

Use keywords

Keywords are the words and phrases that people use when they’re searching for information online and there are a few different ways to use keywords effectively in your blog posts. Digital marketing tools such as Google’s Keyword Planner are excellent to build a keyword list. You can sprinkle them throughout the body of your text, but beware of using too many keywords, as this can make your post sound repetitive and unnatural. Finally, you can also include keywords in the tags and categories that you use for each post. This helps to further organize and categorize your content, making it easier for readers to find what they’re looking for.

With a little effort, you can establish yourself as a thought leader in your industry and create a valuable resource for your customers.

Mobile Marketing

Mobile marketing is one of the most efficient and effective ways to reach potential customers. As the world becomes increasingly digitized, businesses have turned to mobile marketing to reach their target audiences.

Additionally, mobile marketing is extremely versatile, allowing businesses to target specific demographics and customize their messages to fit their needs. For example, a clothing retailer could send a text message to potential customers in their area, alerting them to a sale on summer apparel. Or a restaurant could use GPS tracking to send coupons to people who are near their location. The possibilities are endless.

However, it is important to keep in mind that mobile marketing must be done in a way that is respectful of people’s time and attention. Spamming potential customers with too many messages or irrelevant ads will only result in frustration and ultimately cause them to opt-out of receiving future communications. When used effectively, mobile marketing can be an incredibly powerful tool for businesses of all sizes.

Influencer Marketing

In recent years, influencer marketing has become an increasingly popular way for brands to reach their target audiences. By partnering with social media users who have a large and engaged following, brands can tap into a powerful marketing channel. Influencer marketing can be an effective way to generate awareness and interest in a product or service, as well as to build brand trust and credibility. When done well, influencer marketing can be a powerful tool for driving sales and growing a business. However, it is important to ensure that the influencer is a good fit for the brand, and that the partnership is aligned with the brand’s objectives. Done right, influencer marketing can be a powerful force for growing a business.

Social Media Marketing

Anyone who’s serious about their digital marketing efforts needs to be on social media. It’s no longer enough to have a website; you need to be using social media to reach potential customers who are spending the majority of their time online. But what exactly is social media marketing, and how can you use it to grow your business?

Simply put, social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. It’s about creating content that your target audience will find interesting and valuable, and then using those platforms to generate leads, drive traffic to your website, and increase brand awareness.

Of course, social media marketing is not a one-size-fits-all endeavor. The strategies you use will depend on your business goals. For example, if you’re looking to generate leads, you’ll want to focus on creating high-quality content that you can use to drive traffic back to your website. If you’re looking to build brand awareness, on the other hand, you’ll want to focus on sharing engaging content that will get people talking about your brand.

No matter what your goals are, though, there are a few basic tenets of social media marketing that all businesses should follow: be consistent, patient, responsive, and human. Consistency is key when it comes to building a successful social media presence and successful business you need to show up regularly and consistently share quality content if you want people to take notice. Patience is also important; it takes time to build a following on social media, so don’t expect immediate results. And finally, always remember that social media is fundamentally about building relationships; be responsive to comments and messages, and take the time to get to know your audience. If you can do all of these things, you’ll be well on your way to success with social media marketing.

Summary

There are a lot of online marketing strategies out there, but not all of them are created equal. If you want to grow your business, you need to be using strategies that are proven to help businesses achieve their growth goals. We discussed six of the best online marketing strategies that you can use to get results. So if you’re serious about taking your business to the next level, start implementing these online marketing strategies today!

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Nine Tips to Improve Your Online Advertising

How do you improve your online advertising and what are some tips to follow?

In this blog post, we will discuss nine tips that will help you get the most out of your online advertising. By following these tips, you’ll be able to generate more leads and sales for your business and increase your ROI.

Know and target your audience

One of the most important aspects of effective communication is knowing your audience. Different audiences will have different needs and interests, and it’s important to tailor your message accordingly. For example, if you’re giving a presentation to a group of high school students, you’ll want to focus on keeping them engaged and interested. On the other hand, if you’re giving a speech to a group of business people, you’ll want to make sure your language is clear and concise.

The key is to think about what your audience is looking for, and then make sure that your message hits the mark. By knowing your audience and tailoring your message accordingly, you can ensure that your communication is as effective as possible.

Search engine marketing (SEM)

SEM is a digital marketing strategy that involves using paid search ads to reach potential customers. SEM can be an effective digital advertising strategy to reach out to new customers, especially those who are actively searching for products or services like yours.

When done correctly, SEM can be a cost-effective way to generate leads and drive sales. However, it’s important to note that SEM requires ongoing effort and monitoring in order to be successful. You’ll need to continuously adjust your keywords in your Google ads and ad copy in order to stay ahead of the competition and ensure that your online ads are being shown to the right people.

Additionally, you’ll need to track your results closely in order to see what’s working and what isn’t. But if you’re willing to put in the work, SEM can be one of the types of online advertising and internet advertising to grow your business.

Use clear and concise calls to action (CTAs)

When you’re writing a call to action, it’s important to be clear and concise when you advertise online. After all, you want your reader to understand exactly what you want them to do, and why it’s important.

There are a few things to keep in mind when crafting your CTA. First, make sure your verb is active and direct. For example, “Buy Now” or “Sign Up.” Second, keep it short and sweet – you don’t want your reader to feel overwhelmed.

And finally, make sure your CTA is relevant to the rest of your content. If it feels out of place, chances are it is. A well-written CTA can be the difference between a successful campaign and a flop – so make sure yours is up to the task.

Optimize your Social Media Profiles

On social media platforms, your profile is one of the first things potential customers will see when they visit your page, so it’s important to make a good impression. Here are a few tips:

  • Use keyword-rich descriptions to help people find your page.
  • Include a call to action on your profile, such as “Follow us for the latest news!”
  • Use high-quality images that represent your brand.
  • Regularly post fresh content that is relevant to your audience.

By taking the time to optimize your social media profiles, you’ll be able to attract more leads and be able to convert more customers.

Use testimonials and client reviews on your website

If you’re looking for ways to build trust with potential customers, adding testimonials and client reviews to your website is a great place to start. Hearing from other happy customers can help prospective buyers feel more confident about doing business with you. And when it comes to reviews, numbers don’t lie. Seeing that you have a large number of 5-star reviews can be incredibly persuasive.

If you don’t have any testimonials or reviews on your site yet, now is the time to start collecting them. You can reach out to past clients and ask them to write a brief testimonial that you can post on your site. Also, encourage your customers to leave reviews there as well. With a little effort, you can quickly boost your website’s credibility – and your bottom line.

Use coupons, discounts, and promotional codes

Any business owner knows that attracting customers is essential to success. One way to do this is by offering coupons, discounts, and promotional codes. By offering a discount on a product or service, businesses can entice customers who might otherwise be reluctant to purchase. In addition, coupons and codes can also be used to drive loyalty among existing customers. By offering a special discount to loyal customers, businesses can encourage them to keep coming back. Finally, promotional codes can also be used to generate buzz and excitement around a new product or service.

By offering a code that gives customers access to exclusive offers or early access to new products, businesses can create a sense of urgency and encourage customers to act quickly. In short, coupons, discounts, and promotional codes are powerful tools that any business owner can use to attract new and loyal customers.

Retarget your website visitors

You’ve put a lot of work into getting traffic to your website- but what happens once they leave? A high rate of website abandonment can be frustrating, but there is a way to bring those visitors back. Retargeting (also known as remarketing) is a powerful marketing tool that allows you to show display ads or display advertising to your target audience who have already visited your site.

By targeting these individuals, you can increase the chances that they’ll come back and make a purchase. And best of all, retargeting is relatively easy to set up. All you need is a list of email addresses or cookies, and you’re ready to start reaching out to potential customers. So if you’re looking for a way to boost your conversions, consider retargeting your website visitors. It’s a simple, effective way to get more out of your marketing efforts.

Track key performance indicators (KPIs)

When it comes to running a successful business, there are a lot of factors to keep track of. From sales and profit margins to employee satisfaction and customer retention, it can be tough to know where to focus your attention. However, one of the most important things you can do is to identify and track key performance indicators (KPIs). KPIs are a valuable tool for measuring progress and determining areas of improvement. By tracking KPIs, you can get a clear picture of how your business is performing and make decisions accordingly. Some common KPIs include revenue growth, conversion rate, revenue/sale, and customer satisfaction. By carefully tracking these and other KPIs, you can ensure that your business is on the right track to success.

Search engine optimization (SEO)

These days, it seems like everyone is talking about search engine optimization (SEO). But what is SEO, and why is it so important? In a nutshell, SEO is the process of making your website more visible to search engines like Google. By optimizing your site for relevant keywords and phrases, you can help ensure that your site appears higher in search results, which can in turn lead to more visitors. And since traffic from organic search is typically high-quality and highly engaged, this can be a great way to attract new customers or clients. In addition, SEO can also help to build brand awareness and reputation; after all, if your site is one of the first results that comes up for a particular keyword, people are more likely to remember your brand. So whatever your goals may be, investing in SEO can be a smart move.

Summary

Following these nine tips will help you improve your online advertising. By careful planning, retargeting website visitors, and tracking key performance indicators, you can get the most out of your online advertising and generate more leads and sales.

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How to Leverage Media Marketing to Grow Your Business

Are you looking for ways to grow your business? If so, you should consider leveraging media marketing. Media marketing is a great way to reach new customers and grow your business. In this blog post, we will discuss how to leverage media marketing to grow your business. We will also discuss the benefits of media marketing and provide tips for getting started. 

What is media marketing?

Media marketing is the process of using various forms of media to promote and grow your business. This can include traditional forms of media such as television, radio, and print, as well as digital forms of media such as social media, websites, and email.

Types of media marketing

Media marketing channels

  • Print marketing
  • Radio marketing
  • Television marketing
  • Email marketing
  • Social media marketing strategies
  • Search engine marketing (SEM)
  • Content marketing
  • Mobile marketing
  • Influencer marketing

How can it help your business grow?

Media marketing can help your business grow in a number of ways. First, it can raise awareness for your brand and help you reach a wider audience. This is especially important if you’re a small business or startup that doesn’t have a lot of name recognition yet.

Second, media marketing can help build trust and credibility for your brand. When potential customers see your company featured in the media, they’ll be more likely to trust you and do business with you.

Last, media marketing can help generate leads and sales for your business. If you do it right, people who see your company featured in the media will be more likely to visit your website or contact you to learn more about your products or services.

What are some effective media marketing strategies for small businesses?

Use social media to reach a wider audience

Social media marketing is one of the most powerful tools in your media marketing arsenal. It’s a great way to reach a large number of people quickly and easily, and it’s very cost-effective.

Make sure you’re active on the social media platforms that your target audience is using. Post interesting and engaging content that will get people talking, and be sure to include links back to your products or services.

Make use of traditional media outlets

Just because you’re a small business doesn’t mean you should neglect traditional forms of media. If you can get your company featured in a local newspaper or on the radio, do it! These are still great ways to reach people and build trust for your brand.

Use paid advertising

Paid advertising is another great way to reach people and generate leads for your business. You can buy ad space on websites, in newspapers, or even on TV or radio. Just be sure to target your ads carefully so you’re reaching the right people. To boost your reach even further, you can also run social media ads for your product or service from time to time.

Get creative with your marketing

There are endless possibilities when it comes to media marketing, so don’t be afraid to get creative. If you can think of a unique way to get your company’s name out there, go for it! The more exposure you can get, the better.

These are just a few media marketing ideas to get you started. Experiment and see what works best for your business. And remember, the key to success is consistency. The more you can stay in front of your target audience, the more likely you are to see results.

How often should you be using media marketing?

The answer to how often you should be using media marketing really depends on your goals and objectives. For example, if you’re trying to build brand awareness, then you’ll want to be more consistent with your postings. On the other hand, if you’re only trying to generate leads, then you can be a little more flexible with your posting schedule. In general, though, it’s a good idea with media and to post at least once a day on each digital marketing media platform (Facebook, Twitter, Instagram, etc.). This will help ensure that your brand stays top of mind with your target audience. The key is to be consistent.

How to develop a successful media marketing campaign

media marketing campaign can be a great way to reach a large audience with your message. However, there are some things to keep in mind if you want to make sure your campaign is successful. First, it’s important to choose the right platform for your message. There’s no use trying to reach people on a platform they don’t use. Second, you need to make sure your content is engaging and relevant. If people see your ads as irrelevant or intrusive, they’re not going to pay attention to them. Finally, you need to track your results and adjust your campaign accordingly. If you’re not seeing the results you want, don’t be afraid to change things up. With a little planning and effort, you can develop a media marketing campaign that will reach the people you want to reach.

The benefits of using media marketing to grow your business

Business owners may be wondering if media marketing is worth their time and effort. After all, with so many other demands on your time, it can be difficult to justify adding another task to your plate. However, the truth is that media marketing can be an extremely effective way to grow your business. Here are just a few of the benefits of using media marketing to promote your company:

  • Reach a wider audience: With media marketing, you can reach a much larger audience than you would through traditional marketing channels.
  • Cost-effective: Media marketing is one of the most cost-effective ways to market your business.
  • Build relationships: Media marketing helps you build relationships with potential and existing customers.
  • Increase brand awareness: Media marketing can help increase brand awareness for your business.
  • Generate leads: Media marketing can help you generate leads and sales for your business.

If you’re looking for a cost-effective way to reach a wider audience and grow your business, media marketing is a great option.

Measuring the success of your media marketing campaign

There’s no shortage of metrics you can use to measure the success of your media marketing campaign. social media metrics like reach, engagement, and impressions give you a good idea of how well your content is performing, while web traffic data can tell you how many people are actually clicking through to your site. But at the end of the day, the best metric to use is conversion rate: that is, the number of people who take the desired action (such as making a purchase or signing up for a newsletter) after seeing your ad.

By tracking conversions, you can get a clear understanding of whether or not your campaign is actually driving results. So if you’re looking to measure your campaign’s success, don’t get bogged down in the numbers; focus on conversion rate and you’ll be on the right track.

Tips for staying ahead of the curve in the ever-changing world of media marketing

The world of media marketing is always changing, and it can be tough to keep up. But if you want to stay ahead of the curve, there are a few things you can do. First, make sure you’re keeping up with the latest industry news. Whether you’re reading trade publications or following influencers on social media, it’s important to stay up-to-date on the latest trends. Second, don’t be afraid to experiment. With new platforms and technologies emerging all the time, it’s important to experiment and see what works for your brand. Finally, be sure to measure your results. With so much data available, there’s no excuse for not understanding how your campaigns are performing.

Summary

Media marketing can be an extremely effective way to grow your small business. It is cost-effective, helps you build relationships with customers, and increases brand awareness. To be successful, it is important to experiment with different platforms and strategies and to measure your results so you can adjust your campaigns accordingly. By following these tips, you can stay ahead of the curve in the ever-changing world of media marketing.

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The Top 8 Marketing Strategies to Increase Conversions

[8 strategies to increase your conversion rate.]

As a marketer or business owner, you’re always looking for ways to increase conversions and close sales. Luckily, there are several powerful marketing strategies you can use to achieve this goal. In this post, we’ll outline the top eight marketing strategies that have been proven to boost conversions. 

Write persuasive copy

Strong copy increases conversions and is essential to any successful marketing campaign. After all, no matter how eye-catching your visuals may be, it’s the words that will ultimately persuade your audience to take action. But what makes for persuasive copy? Here are a few tips:

  1. Keep it clear and concise. Your readers should be able to understand your message quickly and easily. Avoid unnecessary words and jargon.
  2. Make a strong case and be credible. For your readers to believe you, you need to establish yourself as an expert on the subject matter. Use testimonials, case studies, and concrete facts to support your claims.
  3. Be persuasive, not pushy. Respect your reader’s intelligence and don’t try to force them to do something they don’t want.
  4. Appeal to emotion. A well-written piece of copy should evoke an emotional response in the reader. After all, it’s our emotions that drive most of our decisions.
  5. Use power words. Power words are persuasive words that trigger an emotional response. They can be used to increase your message’s urgency or tap into our primal desires.
  6. Take a stand. Be bold and confident in your convictions. People are more likely to trust someone passionate about their beliefs.

Use strong calls to action on your website and social media platforms

If you want people to take action on your website or social media platforms, you need to use strong calls to action. A call to action is a statement that encourages your audience to do something, such as “Sign up now!” or “Download our free eBook!”. While calls to action can be soft and subtle, using a strong call to action can be more effective in getting people to take the desired action. Here are some tips for using strong calls to action:

  • Use persuasive language: Use language that will convince your audience to take action. For example, instead of saying “Sign up for our newsletter”, say “Sign up now and get exclusive deals and discounts!”.
  • Images: A well-designed image can be very effective in getting people to take action. Make sure the image is relevant to the call to action, and use a clear and concise text overlay.
  • Urgency: Urgency can be a great motivator for taking action. For example, if you’re running a time-limited promotion, include countdown timers in your calls to action.

Implement a smart use of pop-ups on your site

If you’ve ever been browsing the internet and had a pop-up window appear out of nowhere, you know how annoying it can be. Nevertheless, when used sparingly and judiciously, pop-ups can be an effective way to capture leads or promote special offers.

The key is to strike a balance between being intrusive and being helpful. For example, you might consider using a pop-up on a blog post to promote a contest or survey that requires only a few seconds to complete as part of your marketing strategy or marketing plan. Or, if you have an e-commerce site, you might use a value proposition pop-up to offer a discount code for first-time buyers.

The key is to make sure the pop-up appears at a point when the user is likely to be engaged with your content, such as after they’ve been reading for a few minutes or when they’re about to leave the site. By using pop-ups thoughtfully, you can avoid frustrating your visitors while still achieving your desired results.

Increase the appeal of your product or service with a buy now, pay later plan

Many businesses offer their customers a buy now, pay later plan as a way to increase sales and appeal. By allowing customers to make purchases now and pay for them over time, businesses can attract more buyers, even if they may not have the funds available upfront. This type of financing can also help to build customer loyalty, as buyers are more likely to return to a business that offers convenient payment options. In addition, a buy now, pay later plan can help businesses to stand out from their competitors by offering a unique and appealing financing option. As more businesses begin to offer this type of financing, it is important to consider how it can benefit your own business. When used correctly, a buy now, pay later plan can be a powerful tool for increasing sales.

Create authority-rich video content

When it comes to creating engaging video content, one thing is for sure: you need to have authority. Whether you’re talking about your industry, your product, or your service, your viewers need to feel like they can trust you. After all, if they don’t believe that you know what you’re talking about, why would they bother watching your video?

There are a few ways to build authority in your video content.

First, make sure that you’re articulate and confident in what you’re saying. If you come across as wishy-washy or unsure of yourself, that will reflect poorly on your authority.

Second, back up your claims with data and research. If you can cite reputable sources to support what you’re saying, that will go a long way towards establishing your authority.

Finally, be sure to dress and speak in a way that projects confidence. If you look and sound like an expert, chances are your viewers will perceive you as one too. By following these tips, you can create video content that packs a punch – and establishes your authority at the same time.

Interactive Email marketing

Email marketing is a powerful tool, but it can be tricky to get right. You want to make sure your emails are engaging and relevant, without coming across as spammy. One way to do this is to use interactive elements in your email marketing campaigns.

Interactive elements can help to grab attention and keep recipients engaged. For example, you could use a quiz or survey to collect data about your subscribers, or include a call-to-action that encourages them to click through to your website. You could even use an animated GIF to add a little bit of fun and personality to your emails. Whatever you choose, make sure it aligns with your brand voice and tone.

Sending potential customers to a landing page where your target audience can buy your products and services is a good strategy. Landing pages can increase conversion so make sure to implement A/B testing, which will help to increase conversion rates later on.

Invite your best customers to share their experiences on social media and ask if you can use their experiences for marketing purposes

As a business owner, you know that your best customers are invaluable. They’re the ones who keep coming back, year after year. They tell their friends and family about you. They sing your praises to anyone who will listen. In short, they’re your biggest advocates. And what better way to show your appreciation than by inviting them to share their experiences on social media? Of course, you’ll want to get their permission first – after all, you don’t want to violate their trust. But once you have their permission, you can use their stories and testimonials to reach an even wider audience. This can also help with search engine rankings.

Conversion rate optimization

It’s important to pay attention to your conversion rate – that is, the percentage of visitors who take the desired action. There are several ways to improve your conversion rate, but it generally boils down to making it as easy as possible for visitors to find what they’re looking for and take the desired action. This might involve redesigning your website, streamlining your checkout process, or adding relevant call-to-actions. Conversion rate optimization can be a complex process, but it’s worth taking the time to get it right. By doing so, you’ll ensure that more visitors to your site end up becoming customers or leads.

Summary

There are a lot of marketing strategies out there, but not all of them are equally effective. If you’re looking to increase your conversion rate and boost sales, these eight strategies are a great place to start.

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How to Create a Digital Marketing Strategy That Gets Results

If you’re looking to create a digital marketing strategy that actually gets results, you’re in the right place. In this blog post, we will walk you through the steps that you need to take in order to create a successful strategy for your business. We’ll cover everything from setting goals and to developing effective content strategies. So whether you’re just getting started with digital marketing or you want to improve your current strategy, this post is for you!

Define your business goals and target audience

Your business goals will shape every aspect of your company, from the products you sell to the way you market them. That’s why it’s so important to take the time to define your goals clearly from the outset. What are you hoping to achieve? Who are your buyer personas? What needs does your target audience have that your business can address? Once you have a good understanding of your goals, you can start to develop a plan for achieving them.

Of course, your goals may change over time as your business grows and evolves. That’s perfectly normal – just be sure to revisit your goals periodically and adjust them as needed. After all, if your business goals don’t match up with your current reality, it’s time to make a change.

Research your competition

Any business owner worth their salt knows that a key part of running a successful digital marketing campaign is understanding the competition. After all, if you don’t know who your competitors are or what they’re offering, how can you hope to stay ahead of the game?

There are a few different ways to go about this. First, you can simply Google your potential competitors and see what comes up. Take a look at their websites and see what they’re offering. Then, try to find customer reviews online.

Sites like Yelp and TripAdvisor make it easy to see how customers rate their experience.

In addition, social media can be a valuable tool for tracking competitor activity and gauging customer sentiment. By taking some time to research the competition, you can gain invaluable insights that will help you keep your business one step ahead.

Finally, if you know anyone who has used the services of your potential competitor, ask them for their thoughts. By taking the time to research the competition, you can avoid making costly mistakes down the road.

Choose the digital marketing channel that is the best fit for your target audience and create content for them.

Marketing is essential for driving growth. But with so many different digital marketing channels to choose from, it can be difficult to know where to start. The key is to choose the channel that is the best fit for your target audience.

Selecting the right marketing channel

If you’re selling products or services to other businesses, LinkedIn may be the best platform for you. But if you’re targeting consumers, Facebook and Instagram are likely to be more effective. Once you’ve selected the right channel for your marketing campaign, you need to create content that resonates with your audience. That means crafting messages that address their needs and pain points. It also means creating visuals that are attention-grabbing and engaging. By taking the time to select the right channel and create targeted content, you’ll be well on your way to achieving your goals for your digital marketing strategy.

Creating the right content for your audience

Creating digital marketing content can be a daunting task. After all, there’s so much to consider when crafting a message that will reach your target audience.

  • What tone should you use?
  • What topics should you cover?
  • How can you make your content stand out in a sea of similar messages?

Fortunately, there are some tried and true methods for creating effective digital marketing content. First, it’s important to understand your audience and what kinds of information they’re looking for. Second, make sure to deliver your message in an engaging and attention-grabbing way. Third, don’t be afraid to mix things up from time to time and experiment with different formats and styles of content.

Set up tracking and measurement tools

Tracking and measurement tools are essential for any business, large or small. Without these tools, it would be impossible to know how well your business is performing or where improvements need to be made. There are a number of different tracking and measurement tools available, and the best one for your business will depend on your specific needs. However, some essential tracking and measurement tools include website analytics, social media analytics, and sales data.

Google Analytics

By setting up Google Analytics, you’ll be able to get a better understanding of your business and how users interact with your site so you can make informed decisions about where to focus your efforts.

Social media

Hootsuite

Hootsuite is a social media marketing management platform that enables users to track all their social media channels in one place. With Hootsuite, users can see who is talking about their brand, what they’re saying, and where the conversation is taking place. Additionally, Hootsuite provides users with insights and analytics about their social media activity, enabling them to measure their performance and improve their strategies. In recent years, Hootsuite has become one of the most popular social media management platforms on the market, used by businesses of all sizes to better manage their online presence.

Sprout Social

Sprout social is a social media management platform that helps businesses grow their online presence. With Sprout, businesses can monitor brand mentions and track conversations across all major social networks. In addition, Sprout provides users with detailed analytics, so businesses can see which posts are resonating with their audience and make informed decisions about their social media strategy. Overall, Sprout social is an essential tool for businesses that want to take their social media presence to the next level.

Use search engine optimization (SEO) on your website to rank in the search engines

If you have a website, you want people to find it. And one of the best ways to make sure your site is visible is to optimize it in the search engines. Search engine optimization, or SEO, is the process of making your site more visible in search results. And while it may seem complex, there are a few simple things you can do to get started. First, be sure to use keyword-rich titles and descriptions. This will help potential customers find your site when they’re searching for relevant terms. Second, take advantage of social media. Share your content on social media sites like Twitter and Facebook, and be sure to include links back to your website. Finally, don’t forget about backlinks. Ask other websites to link to your site, and you’ll improve your chances of appearing high in search results. By taking these simple steps, you can help ensure that your website is easy to find by potential customers.

Use social media to reach new audiences

One of the most effective digital marketing strategies is to have a strong presence on social media. Not only does social media provide a great way to connect with existing customers and build relationships, but it also offers an excellent opportunity to reach new audiences. By creating engaging content and using targeted advertising, businesses can reach a wide range of potential customers that they might not otherwise be able to connect with. In addition, social media provides a great platform for product promotion and word-of-mouth marketing. When used effectively, social media can be a powerful tool for businesses of all sizes.

Facebook

By creating a strong presence on platforms like Facebook, you can connect with potential customers who might not have otherwise heard of your business.

Of course, simply having a Facebook page isn’t enough. You need to make sure that you’re regularly posting engaging content that will interest your target audience. That could mean sharing blog posts, images, special offers, or anything else that you think would be of value to your potential customers.

It’s also important to interact with customers and followers who leave comments or questions on your posts. By responding promptly and politely, you can create a strong relationship with your social media audience and turn them into loyal customers.

Tiktok

With the rise of TikTok, businesses now have access to a whole new generation of potential customers. TikTok is a video-sharing app that allows users to create and share short videos. The platform has quickly become extremely popular, especially among younger users. For businesses, TikTok presents a great opportunity to reach a new audience. By creating engaging and creative videos, businesses can introduce themselves to a whole new group of potential customers. And since TikTok is all about having fun, businesses can also use the platform to show off their personality and connect with users on a more personal level.

Instagram

With over 2 billion monthly active users, Instagram provides a huge opportunity to reach people from all walks of life. Plus, Instagram is highly visual, so it’s a great platform for promoting products or services that are visually appealing. And with the ability to post videos and photos, you can really show off what you have to offer.

Youtube

YouTube is one of the most popular social media platforms in the world. And it’s not just for watching cat videos—YouTube can also be a powerful marketing tool. By creating engaging content and using targeted keywords, businesses can reach a whole new audience of potential customers. Thanks to YouTube’s vast user base, businesses can also get their message out there quickly and easily. In addition, YouTube offers valuable insights into who is watching your videos and what they’re interested in which is one of the benefits of digital marketing.

Analyze and adjust your digital marketing strategy as needed

Like any other type of marketing, digital marketing requires regular review and adjustment in order to be successful. With so many different channels and tactics to choose from, it can be difficult to know where to start. However, there are a few key indicators that can help you determine whether your digital marketing strategy is on track. First, take a look at your website traffic. Are you seeing an increase in the number of visitors? If not, it may be time to invest in some targeted advertising or content marketing. Next, check your conversion rate – that is, the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter. If your conversion rate is low, it could be a sign that your website is not user-friendly or that your offers are not compelling. Finally, keep an eye on your ROI – that is, the return on investment you are seeing from your digital marketing efforts. If you’re not happy with the results you’re getting, don’t be afraid to experiment with new tactics or channels until you find what works best for your business.

Summary

Digital marketing is a complex and ever-changing field, but by following the steps outlined in this blog post, you can develop a successful strategy that will help your business reach new heights. Keep your goals in mind, create engaging content, and track your progress so you can continue to fine-tune your approach. With a little effort, you can create a digital marketing strategy that gets results.

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The Most Underrated Marketing Tactic For a Bank

Banks are no strangers to running marketing campaigns. They often have marketing departments managing 10+ ad platforms at any one time. Their digital ad budget is usually focused on a healthy dose of Google Search Ads and Facebook/Instagram Ads.

But one tactic has gone under the radar from many banks. It may even be considered an out-dated or even old-fashioned digital tactic. Yet in many of our campaigns, this platform outperforms Google Search Ads with a lower CPA (cost per acquisition). Any guesses? 

It’s Google Display (or banner) ads! 

Wait, what?!!  Banner ads?  Yep, we were just as surprised as you.

What are Google Display ads?

Google Display Ads appear on most of your favorite websites. They come in all shapes and sizes and can be static or animated.  Because Google Display Ads are within the Google Ads platform, their targeting capabilities are unmatched as in addition to typical banner ad targeting, you can layer in data from your Google Search and YouTube Ad campaigns.

Is every banner ad a Google Display Ad?

That being said, not every banner ad you see is on the Google Ads network.  Many banner ads are managed through various third party ad platforms, also known as DSPs (demand-side platform). These platforms allow advertisers to easily purchase banner ads without the hassles of manual ad optimization.

The issue with DSP-purchased banner ads for banks and credit unions is that with fewer targeting options and automated ad management, their performance suffers. This just reinforces the misperception that banner ads are good for brand awareness but bad at creating new loans and account openings.

Where are Google Display Ads in the sales funnel?

It’s important to distinguish where Google Display Ads appear within a bank’s sales funnel.  So first of all, the sales funnel is a model that illustrates the stages that a customer goes through from when they first become aware of your loan products/accounts to when they become a customer. The funnel typically has five stages: awareness, interest, consideration, decision, and action.

Awareness is the very first stage of the sales funnel. In this stage, customers are just becoming aware of your loan products or account options. They may not even know they need what you’re offering quite yet. This is where many banks focus their Google Display Ads budget.

In the “interest & consideration” stages of the sales funnel, customers are starting to learn more about your offerings. They may be doing research on their own or listening to what others have to say. Many banks start retargeting campaigns utilizing Google Display Ads in this stage. Strategies targeting potential customers in this stage are often referred to as ‘middle of the funnel’ tactics.

When customers hit the “decision & action” stages of the sales funnel, they’ve decided they want a new loan or bank account. They’re just trying to determine the best deal. This is often referred to as “the bottom of the sales funnel” and it’s where banks often focus a large portion of their digital ads budget on Google Search Ads. 

How Are Google Search Ads Different From Google Display Ads?

Search Ads usually have the most conversions associated with them because they only appear when someone is in their moment of need, searching for a specific loan type or bank account.  So your ad appears at the top of the Google search results, they click on it, and that Search Ad gets the credit for the new customer.

Which Google Ad format is more effective for a bank?

Don’t get me wrong: Google Search Ads work very well to create conversions.  But they can be expensive.  So expensive that our marketing attribution data shows that despite targeting potential customers higher in the sales funnel, Google Display Ads often keep pace with Google Search Ads and in some cases, outperform Google Search Ads in loans/accounts produced and CPA!

So if I had my druthers, what would I do?

Alas, we ask ourselves this question a lot…and we should because we’re always trying to optimize ad performance and ad spend on behalf of our clients!  But back to the question, “what would I do?”  I’d focus a majority of the ad spend for three to six months on the tactic with the most conversions/lowest CPA: Google Display Ads.  Then we’d focus on the number of conversions gained and CPA to determine when we hit diminishing returns.  Once this ceiling number is established (and you’ve gained a lot more customers), I’d follow the same ad approach with Google Search Ads, then move on to other ad platforms, higher in the sales funnel.

By the way

There’s a good chance your bank might have a tough time attributing new loans and accounts to specific ad campaigns and ad spends since Google Ad & Analytics data is siloed from your online banking portal data.  In other words, the majority of community banks and credit unions have no way of directly aligning ad clicks to closed loans and new account openings.  But the good news is we’ve developed a solution to empower banks with this level of data insight so reach out to our team if you’d like to learn more.

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Top Three SEO Tactics For Credit Unions in 2022

It’s difficult for credit unions (CUs) to rank on page one of Google for many of their highest quality keywords because they must locally outrank national banks. Search engine optimization (SEO) is a process used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). By  optimizing the website content, structure, and on-page elements like titles, meta tags, and anchor text, credit unions can improve their ranking for relevant keywords and outrank the national banks.

To get better results with SEO for your credit union website, here are the top three the most effective strategies to implement in 2022:

Technical SEO

The first step in any effective SEO strategy is to ensure that your website is technically sound and compliant with Google’s guidelines. This means your website must be well-coded, fast loading, and free of any errors or crawling issues.

Having a fast-loading website is a big deal in Google’s eyes.  They do not want to push traffic to a site that takes a long time to load. Some things that credit unions can do to speed up their website include optimizing images, reducing HTTP requests, and caching static files. You can use tools like Google PageSpeed Insights and GT Metrix to assess your website’s loading speed and find ways to improve it.

Screaming Frog is a great tool for identifying technical SEO issues on your website. It crawls your entire website and reports on any errors or crawling issues, as well as any duplicate content. 

Ahrefs and SEMrush are more comprehensive SEO tools that can help you improve your website’s ranking in SERPs. It includes a variety of features like site audits, backlink analysis, keyword research, and rank tracking.

It can often take a few months before you see any results from technical SEO. However, if you can fix all the errors and optimize your website for speed, you will see a big improvement in your website’s ranking.

Technical SEO can be intimidating because it often involves (minor) code-based updates, so it’s important to start with the basics and work your way up. So the first step in the technical SEO process is to assess your site speed and identify easy fixes.  Things like optimizing image sizes, reducing HTTP requests, and caching static files are easy to do and can make a big difference in website load speed. Check out GTMetrix to help with this since it’s fairly comprehensive and it’s free.

Next, you should perform a website audit to identify and fix any crawling issues or duplicate content on your website.  We’re big fans of using Screaming Frog to help us perform SEO audits.

Next, you should optimize your website for speed. This can be done by optimizing images, reducing HTTP requests, and caching static files. You can use a tool like GTMetrix to find ways to improve your website’s loading speed.

Create helpful content

One of the best ways to improve your credit union’s SEO is to create content that is helpful, informative, and keyword-rich. This content can be in the form of blog posts, infographics, videos, or even just well-written descriptions of your products and services.

When creating content, make sure to include relevant keywords that you want to rank for. But don’t stuff your content with too many keywords; this will only hurt your chances of ranking in SERPs. Aim for a keyword density of 1-2%.

Make sure your content is easy to read and understand. Use short paragraphs and sentences, and break up your text with headlines and bullet points.

One of the best ways to ensure that your website content is high quality and helpful is to develop a content calendar and stick to it. A content calendar can help you plan and organize your content ideas, as well as schedule and regularly publish them.

When creating a content calendar, it’s important to include both long-term and short-term goals. Long-term goals might include increasing website traffic or improving conversions, while short-term goals might be to publish one blog post per week or create a new infographic.

It’s also important to plan out different types of content. This might include blog posts, infographics, videos, social media posts, and even email newsletters. Having a variety of content types will help keep your website fresh and interesting for visitors. For some ideas, use Buzzsumo or search Google News to find relevant news topics to reference to bring your content to life.

Creating and using a content calendar is an effective way to improve the quality and visibility of your website content.

Backlinks

SEO is all about getting your website to rank higher in search engine results pages. One of the best ways to do this is by getting other websites to link back to yours.  This is referred to as a backlink and it helps show Google that your website is valuable and worth ranking higher for specific keywords.

There are a few ways to get backlinks for your credit union website. The first is to focus on getting local backlinks from news outlets, Chamber of Commerce, Better Business Bureau, or any local trafficked website.  Chances are your CU has been mentioned numerous times but the author of the article did not link your CU in the article.  So you can simply email them and ask them to link back to your site. 

Another way to get quality backlinks is to reach out to financial bloggers and ask them to link back to your site. You can find a list of financial bloggers at sites like Feedly, Alltop, or ProBlogger.

When reaching out to bloggers, be sure to include a brief introduction about your credit union, as well as a link to your website. You can also offer to write a guest post for their blog or share one of their articles on your own social media channels.

You can also create helpful resources, like infographics or eBooks, and then reach out to other websites and ask them to share these resources on their site.

If you create helpful content that is relevant to their audience, most bloggers will be happy to link back to your site. Just be sure to follow their guidelines for linking back, such as using proper anchor text and dofollow or nofollow links.

Getting backlinks from high-quality websites is one of the best ways to improve your credit union’s SEO.

By implementing tactics around these three SEO strategies, you will soon be out-ranking many national banks for many of your keywords.

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The Value of Email as a Marketing Tool

With a return on investment of $36, on average, for every dollar spent, email marketing provides one of the highest ROIs in the digital marketing sphere. However, what exactly makes it so valuable, and why is it so effective? 

This article will explore the value of email as a marketing tool and how the Covid-19 pandemic has affected engagement. Here are eight reasons email marketing must be part of your digital campaign. 

1. Everyone Uses Email

Social media might seem trendy, but email is the only medium that everyone uses consistently. Even many young people are no longer using Facebook — they’re switching to platforms like Instagram or deleting their accounts due to privacy concerns and the impact Facebook has on their productivity. Depending on your target audience, most of it might not be on social media at all. 

Even fewer people take direct marketing mail seriously anymore. People are switching to electronic bank statements and bills, and when marketing materials come in the mail, many throw them out without a second glance.

Email, on the other hand, is universal. Even young students use email for university, for example, to communicate with professors. 

Also, people are using email more since the start of the pandemic. According to Mailchimp, email marketers in almost every industry saw an increased engagement rate compared to the previous year. Not only were subscribers opening emails and clicking on links more frequently, but they were also unsubscribing less often. 

Smaller businesses were the ones with the highest increases in engagement, but larger businesses enjoyed better conversions as well. Some industries fared better — for example, restaurants were among those with the highest increases in engagement. 

What may surprise you is that businesses, at first, started sending emails less often as the pandemic began. Nonetheless, consumers showed that they did want to see more emails from the brands they love. 

2. Mobile Devices Make Email Inboxes Accessible

People can now access their email inboxes from anywhere via their mobile phones. Most smartphones come with some sort of email client or app installed, especially Android phones, which often come with the Gmail app installed. 

Screen time has increased dramatically during the pandemic. Among adults, it has increased by 60-80%. When people spend more time on their phones, they tend to check their email apps more often as well. Now’s your chance to boost your email marketing campaigns and reach more people. 

3. It Is Personalized

One major difference between social media marketing and email marketing is that you can personalize each email. Email service providers like Aweber allow you to add details such as the subscriber’s name to each email. Not only that, but you can go beyond that and send each subscriber a happy birthday email on their birthday. To do that, you’ll need to collect their birthdate at some point. 

Thus, email allows you to connect better with your subscribers and create deeper, longer-lasting relationships. 

4. Personalization May Lead to Better Conversions and ROI

Personalization can increase your conversion rate and improve your ROI. Did you know that personalized emails get 2.5x more clicks? Not only that, but they are 6x more likely to drive a conversion. 

There are other ways to personalize an email other than including your subscriber’s name. You can send them emails tailored to their tastes, interests, age group, and more. For example, you can segment your list based on which product they bought or where and how they signed up. 

When sending automated email follow-ups to subscribers, you can tag subscribers based on their actions. For example, if a subscriber didn’t open an email, you can resend it with a different subject line. If they opened an email and clicked on a link but didn’t make a purchase, you can send another promotional email with that link, this time with a special discount. 

This kind of targeted customization isn’t possible on social media. Social media is like blogging, just on a microscale — there’s nothing personalized about it. You create only one version of each post, and that is the one that gets shown to all your followers. Email is one of the few mediums that allow you to automate personalization. 

5. Its Analytics Are Accessible

Tracking your email analytics is easy and will give you deeper insights into your audience and what they are looking for. Regardless of which email service provider you use, you’ll be able to view open rates, track clicks, see how many people are unsubscribing, and more. 

That can help you understand what your audience wants and what makes them tick. The accessible analytics you get from email marketing helps you improve both your email campaigns and your other marketing campaigns. 

For example, if you see them responding to subject lines that mention a specific product or service, you might want to talk about it more on your blog as well or create more social media posts about it. 

6. It Doesn’t Care About Algorithms

While SEO remains important, regardless of which industry you are in, it has a major drawback: You are forever at the mercy of the algorithms. Marketers who have been in the game long enough will remember how major sites like JC Penny were devastated and experienced major drops in their rankings when updates like Google Penguin and Panda came out. 

Even smaller updates can push your top-performing articles off the first page of Google. A drop of just a few positions can make a huge difference in how much traffic and conversions you drive. There is also always the possibility of a competitor outranking you. 

Social media is not much different. Each social media platform uses a unique algorithm to determine which posts and pages show up in the Discover pages and get more exposure. 

Not only that, but on sites like Facebook and Instagram, your posts won’t even get shown to all your followers. Facebook’s algorithms, for example, might decide that your followers would be more interested in another page’s content than yours. It might place your posts further down in their news feeds, and they might not scroll down far enough to see you. 

However, email doesn’t care about algorithms. Inboxes aren’t sorted in a specific order based on what Gmail thinks the user would be interested in, unlike Facebook and Instagram feeds. All emails are shown in the order they came in. 

Some emails might go to the Promotions folder or even the spam folder, so try to avoid that by telling subscribers to whitelist your address and avoiding over-promotional keywords like “free” or “sale.” 

7. Barrier to Entry Is Low

SEO is complicated. As the algorithms are always changing, you need to always be on top of the latest updates and know which strategies are currently working.

You need to know how to write awesome content, create incredible infographics, use the right images, and find the right keywords. The last part can be particularly difficult for some — you need to find keywords that not only get a lot of searches, but don’t have a lot of competition either. That can be hard in competitive niches. 

You also need to know how to do technical SEO, optimize metadata, and do off-page search engine optimization. You’ll need to build backlinks and know which strategies to use to do so. There’s a lot of skill and knowledge that goes into SEO, which is why the best SEO agencies charge so much. 

Social media marketing also requires a certain level of expertise. You need to know how to get followers, what type of content to post, and so on. 

The reason both social media and SEO require special expertise is that with both of them, you’re trying to beat the algorithm. Since email doesn’t involve that type of competition, the barrier to entry is a lot lower. You still need to know how to stand out in your subscribers’ inboxes, so they click on your email instead of others, but it’s easier to get started and see results. 

8. It Can Boost Website and Social Media Traffic

Finally, even if you see results from your SEO and social media campaigns, email marketing can boost them even more. Using email, you can drive repeat traffic to your blog posts and product pages and get more conversions over the long term. 

Also, you can use your email list to increase your follower count. Cross-promote your social media profiles and posts in your emails to boost engagement. For example, if you want to boost a specific social media post, so the algorithm starts showing it to more people, send your email subscribers to like and comment on it. 

Final Thoughts

Email marketing is still underrated, despite what you might see on some blogs. It’s one of the most effective marketing channels and has benefits that no other channels provide, such as personalization and the lack of an algorithm determining who sees which posts. 

Email marketing complements your SEO and social media campaigns perfectly. As engagement has gone up during Covid-19, now is the perfect time to send out emails.