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SEO Marketing: How to Optimize Your Website for Search Engines

If you’re running a business, it’s important to optimize your website for search engines. This process, called search engine optimization (SEO), makes your site more visible in search engine results pages (SERPs). If you’re not doing SEO marketing, then you’re missing out on a lot of potential traffic! In this blog post, we will discuss how to optimize your website for search engines and get more visitors.

Publish authoritative content with accurate titles

An important element to improve your website’s SEO is to publish high-quality, authoritative content. This means that your content should be well-researched and accurate. It should also have catchy titles that accurately reflect the topic of the article in the title tag. In addition, your content should be updated regularly to ensure that it remains relevant.

Publish unique content

It is important to publish unique content when working on SEO marketing. This means that the content should be original and not copied from other sources. Copying content from other sources can result in lower search engine rankings and potential copyright issues. Creating original content will help your website stand out and attract more attention from both users and search engines.

Optimize for humans

When it comes to SEO marketing, it’s important to remember that you’re optimizing for humans, not robots. Your content should be easy to read and understand. It should also be relevant and interesting to your target audience. Keep in mind that search engines and other search engines such as Firefox are designed to give users the best possible experience, so make sure that your content is up to par.

To improve your website’s SEO, be sure to use keyword-rich titles and descriptions. Your titles and descriptions should include the keywords that you’re targeting. This will help search engines match your website with the right searches.

See what your competitors are doing

One of the best ways to learn about SEO strategy is to see what your competitors are doing. Check out their websites and see how they’re optimized for organic search. You can also use Google AdWords Keyword Planner as a keyword research tool to perform keyword research.

SEO tools

There are many different tools that you can use to help with your website’s SEO. Some of these tools are free, while others are paid. Here are a few of the most popular SEO tools:

Google Analytics: This tool lets you track your website’s traffic and see where your visitors are coming from.

Google Webmaster Tools: This tool lets you see how Google views your website and helps you to improve your site’s visibility.

Bing Webmaster Tools: This tool is similar to Google Webmaster Tools, but it’s for Bing instead of Google.

Moz: This company offers a variety of different tools to help with SEO, including keyword research.

SEO marketing can be a bit overwhelming, but it’s important to remember that you don’t have to do everything at once. Just take it one step at a time and you’ll see results!

How to use the Meta Description on your blog post to improve your SEO

The meta description is one of the most important pieces of text on a blog post or webpage. It is what appears on a search engine results page below the title of your web pages. The meta description gives potential readers a snapshot of what they will find on your page. It should be clear, concise, and keyword-rich.

Write a captivating sentence or two to help a reader click on your link.

Here are some tips on how to use the meta description to improve your SEO:

  • Write a unique meta description for each page.
  • Use keywords from your page title in your meta description.
  • Make sure your meta descriptions are relevant to the content on your page.
  • Use actionable language in your meta description.
  • Include a call to action in your meta description.

Plan your site to make it easy for Google to crawl it.

To improve your SEO, you need to use Google Search Console. This is a free service from Google that allows you to see how your site appears in their search results. It also lets you submit your sitemap and request that your website is indexed.

Google Search Console is a powerful tool that can help you improve your website’s SEO.

Site navigation

Have you ever visited a website that was difficult to navigate? Maybe it was hard to find the information you were looking for, or the menus were confusing. Either way, it’s frustrating when you can’t find what you need on a website. That’s why site navigation is so important. Good site navigation makes it easy for users to find their way around a website and access the information they need.

There are a few key elements of good site navigation. First, menus should be well-organized and easy to understand. Second, there should be links to the most important pages on the site. And finally, the search function should be prominent and easy to use. By keeping these elements in mind, you can ensure that your website is easy to navigate and user-friendly.

List of breadcrumbs

Breadcrumbs typically appear as a row of links at the top of a page, showing the path that the user has taken to get to the current page. A breadcrumb is usually found at the top of a web page, just below the primary navigation bar. It provides links back to previous pages on the website, typically categorized by topic. For example, if you are on an article about cats, the breadcrumb might show links for “Pets” and “Cats.”

In addition to providing navigation, breadcrumbs can also be used to improve the usability of a website and support search engine optimization (SEO) efforts. By including relevant keywords in the breadcrumb trail, it can help search engines better understand the content of a page and improve its ranking in search results.

Give readers what they want

Write text that is easy to read

You want people to stay on your website and read what you have to say. But if your text is hard to read, they’ll just click away. So how do you make sure your text is easy to read? For starters, keep your paragraphs short. No one wants to scroll through a wall of text. Breaking up your text into shorter sections makes it easier for people to scan and find the information they’re looking for.

You should also use headlines and subheadings to break up your text and make it more skimmable. And finally, use typography to your advantage. Choose a font that is easy to read, and use bold or italics sparingly to highlight important information.

Use software tools to check spelling and flow.

As a website owner, it’s important to make sure that your site is error-free. Not only do typos and grammatical errors give a bad impression, but they can also be confusing for visitors. Fortunately, there are a number of software tools that can help you check your spelling and grammar. In most cases, all you need to do is install the software and then run it on your site.

The software will then highlight any errors so that you can correct them. In addition to checking for spelling and grammar errors, these tools can also help to improve the flow of your website. By identifying awkward phrases and choppy sentences, they can help you make your site more readable and user-friendly. As a result, taking the time to run spell-check and grammar-check software on your website can be well worth the effort.

Building backlinks

You may have heard that “content is king.” That’s true, to a certain extent. But if you want your content to really shine, you need to make sure it’s well-connected.

Enter backlinks. Backlinks are basically links from other websites to your website. They help improve your site’s visibility and search engine ranking, and can also drive traffic directly to your site. So how do you go about building backlinks? There are a few different ways. You can start by guest blogging on other sites relevant to your niche. Include a link back to your site in your bio, and make sure your article is high-quality and informative. You can also reach out to other bloggers and influencers in your field and offer to collaborate or write a guest post for their site.

And don’t forget about social media! Be sure to share your content on all your social channels, and include links back to your website. With a little effort, you can build a strong backlink network that will help take your site to the next level.

Don’t forget about alt-tags on images and media

Make sure to use keyword-rich alt-tags on all of your website’s images and other media. This will help search engines index your site’s media and give you a higher ranking.

Summary

SEO marketing is a process of optimizing a website for search engines with the goal of improving its ranking in search results. There are a number of techniques that can be used to achieve this, including creating high-quality content, building backlinks, and using typography to improve usability. By taking the time to implement these SEO marketing strategies, you can improve your website’s visibility and attract more visitors.

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How to Choose the Right Online Marketing Services for Your Business

When you’re looking for online marketing services, it can be difficult to know which ones are the best for your business. There are so many options out there, and it can be hard to know which one will work best for you. In this blog post, we will discuss some tips on how to choose the right online marketing services for your business. We’ll talk about what to look for, and how to decide which company is right for you. So if you’re ready to start marketing your business online, keep reading!

What is an online marketing service?

An online marketing service helps businesses promote themselves online. This can include tactics like search engine optimization (SEO), social media marketing, content marketing, and email marketing. These services help businesses reach more customers and grow their sales.

Why do you need an online marketing service?

There are many benefits of using online marketing services. One benefit is that it can help you reach more customers. With more customers, you’ll have a better chance of growing your business. Additionally, online marketing can help you build brand awareness and credibility. This can lead to more sales and customers in the long run.

How to choose an online marketing service

Now that we’ve talked about some of the benefits of online marketing services, let’s talk about how to choose the right one for your business. Here are some things to keep in mind:

  • Your goals: What do you want to achieve with online marketing? Do you want to grow your customer base? Increase brand awareness? Drive more sales? Once you know your goals, you can start to look for a service that can help you achieve them.
  • Your budget: Marketing services can be expensive, so it’s important to know how much you’re willing to spend. There are many affordable options out there, so don’t be afraid to shop around.
  • Your audience: Who are you trying to reach with your marketing? Make sure the service you choose can help you reach your target audience.
  • Your skills: Do you have the skills to do online marketing yourself, or do you need help from a professional? If you’re not sure, it’s always a good idea to seek out help from someone who knows what they’re doing.

An in-house marketing team vs. an agency

Now that you know some of the things to keep in mind when choosing an online marketing service, let’s talk about whether you should use an in-house marketing team or an agency. There are pros and cons to both, so it’s important to weigh your options and decide what’s best for your business.

Pros:

  • You have more control over your marketing: When you have an in-house team, you can be more involved in the day-to-day of your marketing. You can oversee what’s being done and make sure it aligns with your goals.
  • It’s usually more affordable: An in-house team is typically less expensive than an agency. This is because you’re only paying for the salaries of your team members, and not for the overhead of an agency.

Cons:

  • You have to do it all yourself: If you don’t have experience with online marketing, it can be difficult to manage an in-house team. You may need to hire someone to help you, which can be an additional cost.
  • It takes up more of your time: An in-house team requires more of your time and attention. You’ll need to manage and oversee the team, which can take away from other areas of your business.

The agency model

What is the agency model for digital marketing services and how does it work?

The agency model is a type of digital marketing service where businesses work with a good digital marketing agency to promote their products or services online. The digital agency manages the day-to-day marketing, including things like creating and managing campaigns, doing research, and analyzing data. The business pays the agency for it services, which can be either a monthly fee or a commission on sales.

How can you benefit from using an agency model for your digital marketing needs?

There are many benefits of working with a great digital marketing agency, including:

  • You can focus on other areas of your business: When you work with an agency, you don’t have to worry about the day-to-day of your marketing. This can free up your time to focus on other areas of your business.

You get expert help: Agencies are made up of marketing experts who know marketing strategy and can help you achieve your goals. They have the knowledge and experience to create and manage successful campaigns.

  • You save money in the long run: While agencies can be expensive, the right digital marketing agency can actually save you money in the long run. This is because they can help you avoid costly mistakes and get better results from your marketing campaigns.

What are some of the advantages of using an agency to provide your digital marketing services instead of doing it in-house or hiring a freelancer?

When you use a digital marketing company to provide your digital marketing services, you can be sure that you are getting a team of experts who are well-versed in the latest trends and techniques. This means that your campaigns will be more effective and produce better results. Additionally, the best digital marketing agencies have access to a larger pool of resources and talent, which allows them to create more comprehensive and effective campaigns.

How do you go about finding the right agency to meet your needs and what should you look for when making your decision?

When you’re ready to start looking for an online marketing agency, the best place to start is by asking for recommendations from other businesses in your industry. Talk to your network of contacts and see if they’ve worked with any good digital agencies that they can recommend. Once you have a few agencies in mind, do some research by checking out their websites and portfolios.

Then, set up consultations with each of the agencies on your list and be sure to ask lots of questions. Find out about their process, their rates, and what kind of results they’ve been able to achieve for other clients. After you’ve had a chance to speak with each of the agencies on your list, choose the one that you feel confident can help you meet your goals and that you’re comfortable working with. Then, get ready to watch your business grow!

Once you’ve found the right agency, what is the process of working with them like and what should you expect?”

When you’ve found the right agency, the process of working with them will vary depending on the services you’re looking for. However, there are a few things you can expect in general. First, the agency will want to get to know your business and your goals. They’ll ask you questions about your target market and what kind of results you’re hoping to achieve. Additionally, they will ask if you have a digital marketing strategy and if you need help putting one together for your business.

Once the agency has a good understanding of your business, they’ll start developing a plan. This plan will detail the steps they’ll take to help you reach your goals. They’ll also provide you with a timeline and a budget for their services.

Once you’ve approved the plan, the agency will get to work. They’ll design and implement your marketing campaigns and track their progress. They’ll also provide you with regular reports so you can see how your campaigns are performing.

As your campaign progresses, the agency will make adjustments as needed to ensure they’re meeting your goals. They’ll also be available to answer any questions or concerns you have along the way.

When your campaigns are complete, the agency will provide you with a final report. This report will detail the results of your campaigns and what you can do to continue growing your business. Working with a digital marketing agency is a great way to take your business to the next level. With their help, you can reach new heights and achieve your goals.

Summary

Choosing the right online marketing services for your business can be a challenge. There are a lot of factors to consider and it’s important to find the best digital marketing agency that can meet your needs. However, by following these tips, you can be sure to find the right agency for your business and watch it grow.

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8 Amazing Online Marketing Courses to Help Grow Your Business

Are you looking for ways to grow your business? If so, you should consider taking online marketing courses. These courses can teach you everything from search engine optimization to social media marketing. In this blog post, we will discuss eight of the best online and digital marketing courses available today. We will also provide a brief overview of each course so that you can decide which one is right for you!

Fundamentals of digital marketing

Before we dive in, not all of these are free online marketing courses, but they all will increase your digital marketing training to optimize your digital marketing skills.

With many of these courses, installing digital marketing analytics (i.e. Google Analytics) on your site and watching the results play out can be fascinating. This is especially true for small business owners who do business online and need to learn digital marketing by taking a free online marketing course or two.

By taking a digital marketing course, a business owner can learn marketing strategies in digital marketing channels that work for online advertising, mobile marketing and internet marketing, among others.

Email Marketing Course by Hubspot

Content overview

Email marketing is a key part of any inbound marketing strategy. In order to be successful, you need to understand the needs of your contacts and create a strategy that helps you be as productive as possible. This course will teach you how to build an effective email marketing strategy that includes contact management and segmentation. You’ll learn how to send the right email to the right person at the right time, how to design engaging emails, and how to test and improve your email marketing campaigns. Lead nurturing is also an important part of any email marketing strategy, and this course will give you the foundation you need to start implementing lead nurturing in your business.

Content details

  • Free course – with a certificate upon completion
  • 7 lessons 
  • 28 videos 
  • 4 and a half hours long

Inbound Marketing Course by HubSpot

Content overview

Inbound marketing is a business methodology in which marketers attract customers by creating valuable content that is tailored to them. Outbound marketing, on the other hand, interrupts potential customers with content that may not be relevant or wanted. In order to create content that resonates with your target audience, it is important to first understand who your ideal customer is and what they are looking for. You can then create a buyer persona to help guide your content creation efforts.

Once you have a solid understanding of your target audience, you can begin mapping out their buyer’s journey. This will help you to develop impactful content that speaks to each stage of their journey and encourages them to take action. Distribution is also key to ensuring your content is seen by the right people. You’ll need to evaluate your distribution options and set a goal for how you want your content to be distributed.

Behavioral marketing and customer segmentation can also help you to streamline your inbound marketing efforts. And finally, don’t forget about automation and artificial intelligence.

Content details

  • Free – with a certificate upon completion
  • 7 lessons
  • 24 videos
  • Just under 5 hours

Social Marketing by Hootsuite

Content overview

To earn your Hootsuite Social Marketing Certification, you’ll need to pass a 60-question online exam. This assessment covers the core concepts of social media marketing, and questions are drawn from the course’s training videos.

The course covers creating a social media strategy, optimizing profiles, marketing social content, and audience building social media strategy, optimizing profiles, social content marketing, audience building, and more. After completing the course, you should be able to effectively grow a following of interested people and create content that resonates with your target audience. You will also know how to measure the ROI of your social media marketing efforts.

Content details

  • $199 fee
  • 6 hours of course material
  • 60-question quiz must be passed with 80% accuracy
  • Certificate after completion

Fundamentals of Digital Marketing by Google

Content overview

The internet provides vast opportunities for businesses to reach new customers and this is a great free online marketing course. Growing your web presence is essential to taking advantage of these opportunities. You can start by planning your online business strategy, and then get started with search engine optimization (SEO) to get discovered by potential customers and improve your campaigns over time. Additionally, getting noticed locally and on social media can help you attract new business. And finally, don’t forget to make use of analytics to track your progress and optimize your website. With all these tools at your disposal, it’s easier to get found online!

Content details

  • Free – with a certificate
  • 26 modules
  • 40 hours
  • Accredited

Digital Advertising and Marketing 101: The Complete Guide on Udemy

Content overview

This course covers the basics of digital advertising and marketing. You’ll learn about the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more. You’ll also gain an understanding of the complex way digital advertising companies work together. In addition, you’ll learn about social media advertising and how it fits into a larger digital advertising campaign. Finally, you’ll be able to analyze trends and news in the digital advertising industry.

Content details

  • $65 fee
  • 1.5 hours of instruction
  • 4.4/5 rating on Udemy from 4,000+ students
  • A total of 12,000 students have taken the course

Content-led SEO by Brian Dean by SEMRush Academy

Content overview

In this course, you will learn about the best content promotion strategies to get people to see your content and share it on social media. You will also learn about the importance of organic CTR and how to improve it. Additionally, you will discover the seven secrets of the world’s most effective copywriters. Finally, you will learn how to optimize your content for search intent and how to scale up your content production.

Content details

  • Free
  • Certificate after completion
  • Hosted by Semrush – a premier tool to help with search engine marketing

YouTube SEO: How to Rank #1 on YouTube on Udemy

Content overview

In this course, you will learn a proven step-by-step strategy to rank your videos on the first page of YouTube. The course will also teach you how to target specific keywords so that when users search for these keywords on YouTube, your video appears first in the results. In addition, you will learn how to create stunning YouTube thumbnails that will draw attention to your video. Finally, you will be taught a single strategy that is responsible for thousands of views on his own YouTube channel.

Content details

  • $65
  • 3 hours of video
  • 4.7/5 ratings
  • 10,000+ students
  • Certificate of completion

Google Search Ads by Google

Content overview

Google Search Ads can help you reach your business goals by targeting potential customers through a variety of ad formats. You can use smart bidding strategies to save time and increase efficiency in your campaigns, and optimize performance with reports and simulators. Additionally, creative customization and audience strategy optimization can help you maximize the impact of your Google Ads campaigns.

Content details

  • Free
  • Certification of completion
  • ~ 9 hours of instruction

Summary

There are many online digital marketing courses available that can help you grow your business. Each course offers something unique that can benefit your business. The most important thing is to find a course that fits your needs and budget. With so many courses available, there is sure to be one that can help you take your business to the next level!

Remote work technology

5 Ways Remote Work Technology Is Evolving Post-2020

The pandemic of 2020 has sparked a shift towards remote work, causing many companies to rely heavily on technology to stay connected and productive. This sudden transition has accelerated the adoption of new tools and platforms and sparked innovation in the field. Here are five ways that remote work technology is evolving post-2020.

1. Increased Use of AI and Automation

As we move into the era of remote work, companies seek new ways to streamline processes and increase productivity. One way this is achieved is through the increased use of AI and automation technology. From chatbots to desktop as a service, these tools allow for seamless communication and workflow without the need for human intervention.

They also provide valuable data and insights that can improve decision-making in remote teams. However, with such reliance on technology, it’s important to consider how AI and automation will impact job security and workplace culture in the long term.

Nevertheless, there’s no doubt that AI and automation are playing a key role in shaping the future of remote work.

2. Increased Use of Collaborative Tools

The shift to remote work in 2020 has highlighted the need for efficient and user-friendly collaborative tools. Many companies have embraced platforms such as Google Workspace, Microsoft Teams, and Zoom for their remote employees to stay connected and work together on projects. These tools allow communication through messaging, video conferencing, file sharing, and more.

Additionally, they offer a centralized platform for teams to track progress on tasks and brainstorm ideas. As remote work continues, it’s clear that we can expect to see an increase in the use of collaborative technology. This not only improves productivity for remote workers but also allows for greater flexibility and collaboration between team members worldwide.

3. Video Conferencing Technologies Are Increasing Their Security Measures

As remote work becomes more prevalent in today’s society, video conferencing technology is becoming a popular tool for distant teams to collaborate and communicate. However, the use of this technology has also raised concerns about privacy and security. Fortunately, companies are now taking steps to strengthen their security measures.

For example, Zoom recently added “Waiting Rooms” to prevent unauthorized individuals from joining a meeting and end-to-end encryption for added security during calls. In addition, Google Meet now offers features such as screen sharing restrictions and the ability to remove a disruptive participant from a call.

These updates protect sensitive information being shared during meetings and provide peace of mind for remote workers who rely on these technologies to do their jobs effectively. The evolution of video conferencing technology in terms of security is just one-way remote work is changing for the better post-2020.

4. Cloud Storage Solutions Give Remote Workers Easy Access to Important Files

Another solution that has risen to the occasion is cloud storage. Cloud storage eliminates the need for physical storage devices and the headache of transferring files between devices by allowing employees to access important files from anywhere with an internet connection. It also allows for instantaneous sharing, reducing turn-around time and increasing efficiency.

Furthermore, cloud storage options often offer advanced security measures to protect sensitive information, giving businesses peace of mind as they navigate the virtual workplace. As remote work continues to be a viable option for companies in the future, it’s clear that cloud storage will only continue to play a pivotal role in facilitating successful remote work environments.

5. Virtual Reality Technologies Offer Previously Unimaginable Opportunities

Virtual reality (VR) technologies are becoming increasingly popular in remote work settings. VR can be used for real-time communication with colleagues and offers unique opportunities for virtual team building and training exercises. Imagine participating in a virtual escape room or even going on a virtual team retreat to an exotic location!

With VR technology, the possibilities for engaging in remote team-building activities are limitless. Another advantage of incorporating VR into remote work is the potential cost savings – companies can save money on travel expenses while still offering engaging team-building experiences to their employees.

As we navigate an increasingly distant work world, VR technologies offer exciting new opportunities for fostering teamwork and collaboration.

Conclusion

The rise of remote work has brought about many changes, some of which are positive and others that present new challenges. However, one thing is certain – how we work is changing, and companies must adapt to stay competitive. By incorporating collaborative technologies, investing in cloud storage solutions, and utilizing virtual reality technologies, businesses can set themselves up for success in the ever-changing work landscape.

Guest author: Samantha Higgins

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How to conduct marketing research for your business

If you’re like most business owners, you know that marketing research is important – but you may not know how to actually conduct market research. In this blog post, we’ll walk you through the process of conducting market research for your business. We’ll cover everything from defining your target market to analyzing your competition. By the end of this post, you’ll have all the information you need to start marketing your business effectively!

Why Market Research Matters for Businesses

Ever wonder how businesses know what products to sell or what services to offer? It all comes down to market research. Market research is the process of gathering and analyzing data about a target market. This can be done through primary and secondary research using both qualitative research and quantitative research and can help your own market research process.

This data can be used to assess the size and needs of the market, understand consumer behavior, and develop marketing strategies. In short, market research is essential for businesses that want to succeed. Here’s a closer look at why market research is so important.

Market Research Helps Businesses Understand Their Target Markets

One of the most important things that market research can do for businesses is to help them understand their target markets. Who are your ideal customers? What do they need or want? What are their buying habits? What demographic data do you have? By understanding these things, businesses can develop marketing campaigns and strategies that are more likely to resonate with their target audiences. Additionally, businesses can use market research to segment their target markets and develop customized messages for each segment. This helps ensure that businesses are making the most efficient and effective use of their marketing resources.

Market research techniques

Primary research is conducted by the business itself, through surveys, interviews, and focus groups.

Secondary research, on the other hand, relies on existing data sources, such as industry reports, government statistics, and market analysis from other companies.

There are several different types of market research that businesses can use, depending on their needs.

Exploratory research is used to generate new ideas and identify potential opportunities.

Lean market research is a type of primary research that relies on smaller samples and shorter timeframes.

Exploratory primary research is used to gather preliminary data about a new product or service before launching a full-scale study.

SWOT analysis is a type of specific research that assesses the strengths, weaknesses, opportunities, and threats facing a business.

Quantitative data is numerical data that can be collected and analyzed to obtain meaningful insights. Qualitative data is non-numeric data that provides more in-depth information about customer attitudes and behaviors.

Market Research Can Help Businesses Develop New Products and Services

By understanding the needs and wants of their target markets, businesses can put themselves in a position to develop products or services that those markets will be interested in purchasing. Additionally, market research can help businesses determine what features to include in new products or services and how best to price those offerings. All of this information is incredibly valuable for businesses as they strive to bring new products or services to market.

Market Research Can Help Businesses Make Better Marketing Decisions

Finally, market research can help businesses make better marketing decisions. As noted above, market research can help businesses understand their target markets and segment those markets accordingly. Additionally, market research can help businesses determine which marketing channels are most effective for reaching their target audiences. Armed with this information, businesses can make more informed decisions about where to allocate their marketing budgets and efforts. 

This can help with customer satisfaction for the businesses’ target customers.

Conducting market research for your business

Every business needs to understand its target market. After all, how can you sell your product or service if you don’t know who you’re selling it to? That’s where exploratory primary research comes in. 

How to use surveys effectively

One of the most common and cost-effective types of market research is the survey. Surveys can be administered online, over the phone, or in person, and they allow you to collect a large amount of data quickly. When crafting your survey questions, be sure to make them clear, concise, and relevant to your research goals. Three ways to do that are:

  1. Define your objectives – before you start designing your survey, you need to know what you want to learn. What questions do you need answered in order to make better decisions about your product or service? Once you know your objectives, you can craft questions that will get you the answers you need.
  2. Keep it short – no one likes filling out long surveys, so keep yours as concise as possible. Aim for 10 questions or fewer; any more than that and you’re likely to lose respondents’ attention. And, when it comes to market research surveys, quality is more important than quantity. It’s better to have 100 responses to a well-designed survey than 1,000 responses to a poorly designed one.
  3. Use open-ended questions sparingly – while open-ended questions can be helpful for getting qualitative data, they can also make your survey longer and more difficult to analyze. So, use them sparingly and only when necessary. Save them for the most important questions that you need answered.

Focus Groups

A focus group is a small group of people—usually between 8 and 10—who are brought together to discuss a particular topic. Focus groups are conducted in person so that participants can interact with each other and build on each other’s ideas. This type of market research can be helpful for exploring complex issues in depth and getting feedback on new products or services before they’re launched. 

Interviews

Interviews are similar to focus groups. They are conducted one-on-one rather than with a group, which can make them more personal (and sometimes more comfortable for participants).

Here are three ways to do that.

Ask the Right Questions

First and foremost, you need to make sure you’re asking the right questions. That means avoiding broad, leading questions that can be easily answered with a simple “yes” or “no.” Instead, opt for more open-ended questions that encourage your interviewees to really think about their answers. For example, instead of asking “Do you like our product?” try “What do you think of our product?” This will give you a lot more information to work with.

Create a relaxed atmosphere

If your interviewees feel like they’re being interrogated, they’re not going to give you their honest opinions. So, it’s important to create a relaxed atmosphere where they feel comfortable speaking openly. A way to do this is by establishing rapport at the beginning of the interview. Chatting about things unrelated to the study will help put them at ease and make them more likely to share their true thoughts and feelings with you.

Listen more than you talk

It’s easy to get caught up in trying to sell your product or service during an interview. But if you do that, you’re not going to get the information you need. Remember, the whole point of the interview is to gather information about your potential customers—not try to convince them to buy from you. So, resist the urge to do all the talking and make sure you’re giving your interviewees ample opportunity to speak. You might be surprised at what they have to say.

Observations

Sometimes the best way to learn about your target market is to observe them directly. This type of market research involves observing consumers in their natural environment—whether that’s in a store, at home, or even out in public places like parks or coffee shops. It can be an effective way to gain insights into consumer behavior that might be difficult to obtain through other methods like surveys or interviews. 

How to Research the Competition

It’s important to know who your competition is, what they’re offering, and what sets you apart. Here’s how to do your research effectively. 

Figure out what you want to know

It’s important to be specific when doing research—you don’t want to spend hours looking for information that you could have easily found in five minutes had you known what you were looking for. Figure out exactly what questions you need answered, and make a list.

Do a general search

Once you know what you’re looking for, it’s time to start looking for it! A simple Google search will do the trick. Search for your competitor by name and take a look at the official website that comes up first in the results.

Look for customer reviews

One great way to get an idea of how customers feel about a competitor is to read reviews. Check out Yelp, Google Reviews, and Amazon Reviews to see what people are saying.

Check social media

Social media is a great way to get a pulse on what customers are saying about a competitor in real time. Take a look at Twitter, Facebook, and Instagram to see if there are any negative or positive buzzworthy moments happening with the competition. 

Data collection through survey research and gathering market surveys along with market statistics, private companies can use all the data to perform a competitive analysis.

The Benefits of Market Research

Conducting market research is one of the most important things you can do for your business. This information is essential for businesses of all sizes, as it allows you to make informed decisions about your products, services, and marketing strategies. Here are the benefits of conducting market research.

Understanding your target market

One of the major benefits of conducting market research is that it helps you to better understand your target market. When you know who your target market is, what they need and want, and how they like to buy, you can make more informed decisions about your products and services. This leads to increased sales and happier customers.

Making better business decisions

Another benefit of conducting market research is that it allows you to make better business decisions. With accurate data about your target market and their buying habits, you can make informed decisions about everything from product development to pricing to marketing strategy. This ensures that you are using your resources in the most effective way possible and helps you avoid costly mistakes.

Staying ahead of the competition

Conducting market research also allows you to stay ahead of the competition by understanding trends before they happen. By keeping a pulse on the latest trends in your industry, you can adjust your products or services accordingly to meet the needs of your target market. This allows you to stay one step ahead of your competition and maintain a leadership position in your industry. 

Summary

Conducting market research is an important part of any business strategy. By taking the time to understand your target market, analyze your competition, and gather data about customer needs, you can make informed decisions that will help your business succeed.

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How to Build an Email Marketing Strategy That Gets Results

Email marketing is a great way to connect with your audience and generate leads. However, if you don’t have an effective email marketing strategy in place, you won’t see the results you’re hoping for. In this blog post, we will discuss how to build an email marketing strategy that gets results. We’ll cover everything from creating compelling content to setting up automated emails. By following these tips, you can create a successful email marketing campaign that helps your business grow!

Define the objectives and goals of your campaign

Every successful digital marketing campaign starts with a clear understanding of what you’re trying to achieve. Do you want to raise awareness of your brand, drive sales, or build loyalty among your customer base? Once you’ve answered this question, you can start to develop specific objectives and goals for your campaign. For example, if you’re looking to increase brand awareness, you might set a goal of reaching a certain number of people with your message. If you’re focused on driving sales, you might set a goal of generating a certain number of leads or acquiring new customers. By clearly defining your objectives and goals, you can ensure that your marketing campaign is laser-focused and more likely to succeed.

Find your target audience

It’s important to think about who your target audience is when you’re going to create an email marketing campaign. After all, the people you’re sending your emails to are the ones who will determine whether or not your campaign is a success. Are you trying to reach potential customers, current customers, or both? Once you’ve answered this question, you can start to narrow down your target audience. For example, if you’re selling products for new parents, your target audience might be people who are expecting a baby or who have recently had a baby. Or, if you’re promoting a new restaurant, your target audience might be foodies or people who live in the area where the restaurant is located. By thinking about who your target audience is, you can make sure that your email campaign or email campaigns are tailored to their needs and interests.

Set key success metrics

Before you launch your email marketing campaign, it’s important to set some key success metrics, commonly called KPI’s. These will help you determine whether or not your campaign is successful and identify areas that need improvement. Some common success metrics for email marketing campaigns include open rate, click-through rate, unsubscribe rate, and conversion rate. 

Create compelling content

Email is one of the most popular means of communication, but it can also be one of the most challenging. To create compelling email content, you need to understand how to capture and hold your reader’s attention. The first step is to make sure your subject line is interesting and relevant. Your readers will likely see dozens, if not hundreds, of emails in their inboxes every day, so you need to make yours stand out. In addition, your email should be concise and to the point. No one wants to read a novel in their inbox, so keep your messages brief and focused. Finally, don’t forget to include a call to actio. Tell your readers what you want them to do, whether it’s clicking on a link or making a purchase.

Automate your marketing

If you’re like most people, your inbox is probably overflowing with emails from companies trying to sell you something. It can be hard to sift through all of the noise and find the messages that are actually relevant to you. That’s where email marketing automation comes in and is one of the best email marketing tips. With email marketing automation, businesses can send targeted, personalized messages to their customers without bombarding them with irrelevant content. By segmenting their customer base and only sending messages to those who are likely to be interested, businesses can increase their chances of making a sale while also saving time and resources.

Segment your list to achieve the desired objectives.

The power of great email marketing platforms or email service providers is their ability to segment and it’s one of the keys to a successful email marketing strategy. By grouping your subscribers into smaller groups, you can better target your message and achieve your desired objectives. For example, imagine you run an online store that sells both men’s and women’s clothing. By segmenting your list, you can send targeted emails to each group with special offers and discounts on items they are most likely to purchase. As a result, you’ll see higher conversion rates and more satisfied customers.

Personalize your email list

When it comes to email marketing, personalization can be a powerful tool. By segmenting your list and tailoring your messages to specific audiences, you can increase engagement and conversions. And with the right email service provider, it’s easy to set up personalized campaigns. But what exactly is personalization? And how can you use it to improve your email marketing?

Personalization is the process of customizing your email content to match the interests and needs of your subscribers. This can be done in a number of ways, from using the recipient’s name in the email subject line to sending targeted messages based on their purchase history. By personalizing your emails, you can make them more relevant and engaging, which can lead to higher open and click-through rates.

There are a few key things to keep in mind when personalizing your email content. First, don’t go overboard – too much personalization can come across as intrusive or even spammy. Second, make sure your data is accurate – nothing will frustrate subscribers more than receiving a message that has nothing to do with their interests. Finally, test different approaches and see what works best for your audience. With a little trial and error, you’ll be able to find the perfect balance of personalization and relevance for your email list.

Measure your results

Once your email marketing campaign is complete, it’s important to take some time to analyze the results. This will help you determine what worked well and what could be improved for future campaigns. Start by taking a look at your open and click-through rates. If your open rate is low, consider ways to make your subject lines more attention-grabbing. If your click-through rate is low, consider adding more engaging content to your emails. You should also take a look at the unsubscribe rate. A high unsubscribe rate could indicate that your emails are too frequent or not relevant to your subscribers. Also, don’t forget to prune inactive subscribers from your email marketing service.

Finally, don’t forget to survey your subscribers to get their feedback on the campaign. By taking the time to analyze your results and collect feedback, you can ensure that your next email marketing campaign is even more successful.

Summary

Email marketing can be a great way to improve your business results. By segmenting your list and personalizing your messages, you can increase engagement and conversions. And by measuring your results and collecting feedback, you can ensure that your email marketing efforts are even more successful. So if you’re looking to get the most out of your email list, don’t forget the power of segmentation and personalization.

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How to Advertise Your Website: The Best Strategies for Maximum Exposure

If you have a business website, it’s important to know how to advertise it. In this blog post, we will discuss some of the best strategies for website promotion to get in front of as many people as possible. We will look at top-performing tactics such as search engine optimization, social media marketing, paid advertising, and a few more. By following these tips, you should see an increase in traffic to your own website and a significant return on your investment.

Paid advertising or PPC

PPC, or pay-per-click advertising, is a popular way to get your website in front of potential customers and to get website traffic quickly. It starts with keyword research. Start by identifying the keywords that people are searching for when they are looking for products or services like yours. Once you have a list of keywords, you can create ads. Next, you’ll bid on those keywords that are relevant to your business. When someone searches for one of your keywords, your ad appears in the search results. If they click on your ad, you pay a fee to the search engine. The cost of each click can vary depending on how popular the keyword is and how much competition there is for it. It’s a great way to drive traffic to your website.

While PPC can be a great way to boost site traffic, it’s important to remember that you’ll only be charged when someone clicks on your ad. This means that your ads need to be well-targeted and relevant to your audience to be effective.

Google Ads (used to be Google Adwords)

Google Ads is an online advertising service provided by the Google search engine specifically. Local businesses can use Google Ads to create and run online ads that reach target audiences through the Google Display Network and Google Search Network. Google Ads allows businesses to set a budget for their advertising campaigns and only pay when people click on their ads. The service is designed to be simple and effective, so businesses of all sizes can take advantage of it. By using Google Ads, businesses can reach a wide audience with their message and only pay for the advertising that produces results. As a result, it is an effective and affordable way to grow a business.

Search engine optimization (SEO) 

If you’ve ever tried to search for something online, you’ve probably used a search engine. When you type a word or phrase into a search engine, it looks through all the websites it knows about and tries to find the ones that are most relevant to what you’re looking for.

Search engine optimization (SEO) is the process of making your website more “friendly” to search engines so that they’ll rank your site higher on their search engine results pages. There are a lot of different factors that go into SEO for web pages, but some of the most important ones include choosing the right keywords and titles, creating quality content, writing meta descriptions, and building backlinks.

SEO can be a complex and time-consuming process, but it’s worth it if you want to make sure people can find your website when they’re searching for information related to your business. With a little effort, you can make sure your site shows up at the top of the search results and gets the traffic it deserves!

Social media marketing 

Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business. By creating and sharing content on platforms like Facebook, Twitter, and Instagram, you can reach a wide audience with relatively little effort. Additionally, having a social media presence can help your social media marketing to build brand awareness and create an engaging community around your business using your Facebook page.. However, social media marketing is not a one-size-fits-all solution, and it takes careful planning and execution to achieve success. To maximize the impact of your social media marketing campaign, be sure to consider your goals carefully and create content that is relevant and engaging for your target audience.

Facebook Ads

Facebook Ads are a component of your social media marketing. Anyone who has ever logged onto Facebook knows that ads are a big part of the site. From businesses to individuals, it seems like everyone is using Facebook Ads to promote something. And there’s a good reason for that. Facebook Ads are highly effective, allowing you to target a specific audience with laser precision. Facebook ads provide flexibility when defining your target audience allowing you to target people based on their location, age, gender, interests, and even relationship status. 

Email marketing 

Email is one of the most effective marketing tools available to businesses of all sizes.

Benefits of email marketing

It allows you to reach a large audience quickly and easily, and it’s an inexpensive way to stay in touch with your customers. To make the most of email marketing, there are a few things you should keep in mind.

  • It’s important to have a strong list of subscribers. Make sure you are only sending emails to people who have opted in to receive them.
  • Keep your messages relevant and interesting. No one wants to open an email that’s full of irrelevant information or boring sales pitches.
  • Make sure your emails are responsive and mobile-friendly. More and more people are reading emails on their phones, so it’s important to make sure your message can be easily read on a small screen.

With these tips in mind, you can use email marketing to effectively reach your target audience and achieve your business goals.

Google My Business or your Google Business Profile

What does it do for your business?

Google My Business is a free service that allows businesses to manage their online presence across Google Search and Maps. By claiming and verifying their business listing, businesses can control what information appears about their company, and they can also track how customers are finding them online.

Making the most of your business account

Businesses use Google My Business to post updates and special offers, which can help attract new customers and keep existing customers engaged. Additionally, businesses can use their listing to track customer reviews and insights about their business.

Overall, Google My Business is a great free service for any business that wants to make the most of its online presence. With a few simple steps, businesses can take control of their listings and start driving more traffic to their website and brick-and-mortar locations.

Guest blogging

Guest blogging can be a great way to get your name out there and connect with new audiences. By writing a guest post on a website other than your business website, you can show off your expertise and share your ideas with a whole new group of readers. Not only that, but guest blogging can also help build your credibility and establish you as an authority in your field. If you’re looking to take your career to the next level, guest blogging is worth considering. Just be sure to choose the right platforms and partners, and always keep your audience in mind. With a little effort, guest blogging can be a highly effective way of growing your online presence.

Content marketing

If you’re a business owner, there’s a good chance you’ve heard of content marketing. But what is it, exactly? Content marketing is a form of marketing that focuses on creating and distributing consistent and relevant content to attract and keep a clearly defined target audience. The goal of content marketing is to drive profitable customer action by creating and curating content that educates, informs, and inspires. In today’s competitive landscape, content marketing has become an essential part of any effective marketing strategy. By providing your audience with helpful and engaging content, you can build trust, differentiate yourself from your competitors, and ultimately drive more sales.

Online communities and aggregators

In recent years, the internet has given rise to a new type of community: online communities and aggregators. These platforms provide a space for people with shared interests to connect and share information. For example, Reddit is an online community where users can submit content and vote on which content rises to the top of the front page. This process, known as upvoting and downvoting, helps to ensure that the most popular content is seen by the greatest number of people. Similarly, online aggregators collect and curate content from across the web, providing a one-stop shop for users looking for interesting articles, videos, and pictures. Online communities and aggregators are changing the way we consume information and connect with others, making it easier than ever to find like-minded people from all over the world.

Summary

These are some of the best strategies for maximum exposure when advertising your website. By guest blogging, running ads, creating content, and connecting with online communities, you can reach a larger audience and promote your website more effectively. So if you’re looking to take your online presence to the next level, consider implementing one or more of these strategies.

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Guide to Winning Email Lead Generation

So I almost didn’t write this blog post.  Mainly because while it’s great to share tips with our readers, there’s always a few things you hold back.  You know what I mean, your secret sauce.  The tactics that seem to always work.  The reason your customers choose you over your competition. 

Sure, we continue to see a ton of success with the typical methods of outreach (digital ads, SEO, PR), but there is a new marketing tactic that has emerged for B2B companies that continues to produce high quality leads in a predictable fashion.

It’s called email lead generation, and YES, it’s different from email marketing. 

So why should you care?

It’s tough to argue with email lead generation’s results so I’ll share some with you:

  • Average open rate is 42% compared to email marketing’s average open rate of 21%.
  • You can send hyper-targeted content to your ideal recipients that aren’t in your contacts list (compared to digital ads where you can’t control who clicks on an ad).
  • You can scale your outreach to mimic a large sales staff doing outbound emails/calls, without the additional overhead/drama/baggage (lol, I speak from experience).
  • Email lead generation conforms to GDPR & CCPA guidelines.

Email lead generation versus email marketing

So what is the difference between the two?  Simply put, email marketing targets the email addresses of contacts you have.  Email lead generation targets the emails of contacts you do not have. 

More specifically, email lead generation allows us to target business people by title, industry, company size, and geography (to name a few).  We then create a sequence of pre-written emails and schedule their delivery dates to their target audience over time.  You’ve probably received emails like these before and wondered if they actually work because if you’re like me, I don’t respond to spam emails!  At least this was my initial thought when we first discovered the platform we use to manage the email lead generation campaigns.

Why is it so effective?

Regardless of how someone becomes a customer (referral, sales, ad, SEO, etc.), B2B-focused businesses always communicate with their clients via email.  So when you target someone specific like SVPs of credit unions within the Western US with 200 or more employees, the subject line and content of this email outreach can be very targeted to the recipient, leading to high open and conversion rates.

Guide to email lead generation

This form of outreach has been a closely guarded secret for us because it not only produces results but it has also been very difficult to scale as a service.  It actually took almost a year to build and refine our technical and outreach processes, which I’ll share with you (without wincing), below.  Feel free to click on each section:

  1. Set up platform: targeting & pricing tier
  2. Write email sequence and variants
  3. Setting up email configurations
  4. Add a UTM tag to track referral traffic to website
  5. Develop backend email process to remove unsub’s & add net new’s
  6. Set up CRM to track leads (if no CRM then Pipedrive is great)
  7. Launch campaign
  8. Optimize performance with new audience segments and email copy
  9. Create feedback loop with digital ads
  10. Monitor campaign KPIs on each platform

1. Set up platform: targeting & pricing tier

There are a handful of platforms that can handle email lead generation, but none are as robust and feature-laden as Apollo.io.   With over 250 million B2B and B2C contacts, Apollo stands out not just because of their data but they also have a robust email marketing platform that seamlessly populates any email lead generation campaign.

Apollo’s targeting capabilities are what originally drew us to the platform and they’ve added to them over this last year.  You can filter your recipients based on their name, title,company, location, company size, industry, owner, and revenue.  For example, we recently created a campaign for a medical college that expanded to multiple states.  The goal was to contact HR Directors and managers within hospitals and medical facilities to create new students and future job placements.  After setting up the targeting below, the campaign had over 17,600 contacts.

Another favorite feature is Apollo’s integration with Indeed, the employment platform.  This allows you to align your product or service with companies trying to hire full-time talent.  For example, if you offer fractional CFO consulting services, you can target companies that are using Indeed to find a full-time CFO, to convey your offer.

Although their pricing tiers range from $0 to “talk to sales” which is their enterprise offering, you should make sure the tier you choose has the following three features:

  1. No email sequence limit: an email sequence refers to the number of emails that are prewritten and scheduled to deliver to your target audience (see more on email sequences, below). Campaigns that have two or less scheduled emails do not perform as well as campaigns with three to five emails.
  2. No daily sending limit: it’s important to be able to send at least 400 emails per day to quickly gain actionable data.  This may sound like a lot of emails if you’ve never managed this kind of outreach, but we’ve found it’s a great place to start to push the law of averages in your favor.
  3. A/B test email copy: the ability to A/B test email copy is invaluable because it allows you to identify your top-performing subject lines and copy, then split-test them to improve the results.

So we recommend the Professional tier at $99/month which has all these features and is best positioned to accommodate your outreach as you have success.

2. Write email sequence and variants

Writing sequenced emails is nothing new.  Chances are if you have over 5,000 contacts, you or your company has written them in the past.  For example, a basic sequence begins with email 1, then if a recipient doesn’t open it, your prewritten email 2 will automatically be sent to them in four to seven days, then email 3 will be sent in another seven days, then email 4, 5, and so on.

Yet what makes writing email sequences (dare I say) fun on Apollo is that it’s almost like managing Google Ads:

Every Google ad campaign begins with a variety of ads often targeting the same (or similar keywords).  Over time the data reveals the best and worst performing ads, and optimizations to the ads are made.  This gradually becomes a feedback loop as your ads begin to outperform your competition. 

So it’s a similar approach on Apollo considering how robust the targeting can be.  We’re managing some campaigns that are sending 1,500 emails a day so imagine the amount of actionable data we get!  This allows us to create A/B variants for every email in a sequence to test the subject lines, the copy, and CTAs (call to actions).  The winning emails emerge pretty quickly allowing us to run further tests on what converts into potential customers and what causes people to unsubscribe.

This approach to email lead generation has produced a 42% open rate across all of our campaigns which is double the average open rate for email marketing.

Btw, because this is considered email marketing you must conform to the FTC’s email marketing guidelines and always include an option for your recipients to unsubscribe.

3. Setting up email configurations

A word of caution: you do not want your domain to be flagged as spam! 🙂 

So before you sign up for Apollo, set your targeting, and email 1,500 people on Day one, you MUST first set up the proper bulk email sending environment.  This involves setting up a new email with a subdomain and a high volume IP infrastructure that runs in parallel to your primary email.

For example, if your primary email is mark@facebook.com, you would create a new email with a subdomain like mark@meta.facebook.com for your Apollo outreach. This new email will need a dedicated IP address to ensure that your email lead generation replies can go to your designated inbox. For many of our clients, we also forward any response from their new email address to their primary email inbox.

On the technical side, here is how we set up an Apollo campaign:

  • Utilize Sendgrid SMTP with dedicated IPs configured for high volume sending
  • SPF, DKIM & strict DMARC policies
  • Even for large accounts we develop a daily warm up schedule for the new email and over a few weeks we work up to the desired daily send volume

4. Add a UTM tag to track referral traffic to the website

Many of our clients utilize an email signature at the bottom of their Apollo email that includes a link to their website.   So we recommend adding a UTM tag to your website link to help you better-track where this traffic goes on your website.  For example, let’s assume 20% of the people that open your emails also go to your website.  A UTM tag will allow you to more effectively track your referred traffic.  With data like this, you can see trends emerge like the most popular web pages they click on and how long they stay on each page.  This insight can then be reflected in new email copy and even new landing pages can be developed to further convert this traffic.

5. Develop backend email process to remove unsub’s & add net new’s

This kind of scaled outreach has become a game-changer for many companies because it simulates having the outreach power of a sales department, with a fraction of the overhead.  But keep in mind whether you’re sending 40 emails per day or 2,000 emails per day, there is no way to avoid having some people ask to be removed from your list.  So to comply with Federal email marketing laws, they must be actively removed from your outreach list.

At the same time, Apollo is always adding thousands of new contacts to their database and any new audience matches should also be added to your existing email lead generation campaigns.

So the best way to ensure that your email outreach complies with Federal laws and that you’re concurrently growing the number of contacts within your campaigns is by building an internal process.  Specifically, you should designate an employee to monitor your daily responses and to remove any person that requests to be taken off the outreach list.  This employee should also monitor Apollo every week to add any new contacts (net new’s) that match your target audience.

If your business is in scale mode, instead of hiring an employee you can consider using a virtual assistant to monitor your email outreach and audience lists. 

6. Set up CRM to track leads (if no CRM then Pipedrive is great)

Many companies make a mistake with email lead generation by starting their campaign without establishing how they’ll follow up with the leads.  We made this mistake, also!  Then the next thing we knew we had a ton of leads and not the best idea of where they were in the buyer journey.

It’s usually a matter of resource allocation: many businesses are used to testing new customer acquisition channels by limiting the amount of resources they devote to each one.  Yet in the case of email lead generation, you should count on getting new leads so you must connect your efforts to your CRM (customer relationship management) software before the campaign begins.

In case you don’t have a CRM in place, we’re big fans of Pipedrive.  It allows you to create visual sales pipelines that are customizable and there’s no cap on the number of contacts you input (sorry Hubspot!).  It starts with a free trial and then goes to $18 or $33 a month.

If Pipedrive doesn’t suit your needs, we also recommend Trello and Nutshell as cost efficient CRM alternatives.

Whatever you do, do not skip this step.  We’ve had clients where we’ve created hundreds of leads but only a handful converted.  Then after asking them a lot of questions we discovered they weren’t using a CRM at all!  Instead, they’d just respond to an interested lead and move on to the next thing in their day. No follow up at all!  So if you’re going to invest in email lead generation, make sure you have a follow-up system in place to manage all the leads created.

Don’t be like us.  When we initially discovered this new client acquisition channel, we rushed to implement it, skipping most of the steps above.  And we lost out on a ton of revenue by failing to follow up with our leads in an effective way.

7. Launch campaign

So assuming you’ve gone through this guide and have set up the platform and targeting, written your email sequences, set your email configurations, created UTM tags, developed your unsub/net new process, and set up your CRM to track leads, congratulations, you’re ready to launch your campaign! 

When launching a new email sequence, we always take a conservative route to ‘warm up’ the domain.  Specifically, even though you’ve taken the steps to build a higher send environment with a service like Sendgrid, this doesn’t completely mitigate all risk.  So if the goal is to send 400 emails a day (for example), we’ll start the campaign by sending 15-30 emails per day.  Then over a few weeks we’ll slowly increase this number.

8. Optimize performance with new audience segments and email copy

The biggest difference between email lead generation and email marketing might be this step.  Assuming you’ve run an email marketing campaign in the past, you’re limited in the size of your campaign because you only send emails to your past/existing customers.  This can really limit your rate of optimization because data must accumulate to be statistically significant.

On the other hand, with email lead generation, you can target a much larger audience with sequenced emails and get data much faster.  For example, in many of our campaigns we initially develop two to three variants for emails 1 and 2 that adjust the subject line, the copy, and the CTA.  So based on sending 500 emails a day, we’ll usually have actionable data within one month.  This allows us to create new variants every month with the goal of increasing the open rates, conversion rates, and generated sales.

In addition to optimizing campaign performance, your data becomes invaluable when defining new audience segments.  Many of our campaigns have a narrow focus when they start (1-3 titles, 1 industry, limited geographic targets).  Yet with more data, it’s much easier to target new audiences with custom email copy.  As we expand our outreach this often involves creating new landing pages for these new audience segments.  And the best part is, by using UTMs you can track the effectiveness of these new targeted campaigns on the email side by monitoring things like the open rate, reply rate, interest rate, and conversion rate).  Concurrently, you can also track how well this referred traffic converts on your website by looking at things like time on page, engagement, phone calls generated, and web forms submitted.

9. Create feedback loop with digital ads

So this is where things get fun: we’ll often export our audience emails from Apollo and upload them as a targeting parameter within LinkedIn, Facebook, and Google.  This allows us to create brand awareness before we send an audience any sequenced email campaign.  We also update the messaging to convey value to our audiences while they’re in our sequences.  Lastly, all good things must come to an end so when an email sequence has run its course, we can retarget these audiences to remain top-of-mind.  This creates a feedback loop that ensures a higher level of success for future outreach.

It should come as no surprise that when you integrate a target/retarget digital ads campaign, your email lead generation KPIs improve…actually, they ALWAYS improve.

This success is due to two things: multi-channel (yet crazy-specific) outreach at scale and developing creative around the pain points of your audiences.  We’ve found this step to be where many companies miss an opportunity by focusing on what they do well, instead of the issues their target audiences are facing.

10. Monitor campaign KPIs on each platform

This cross platform outreach approach will only work if you’re committed to establishing KPIs (key performance indicators) to track and optimize their performance.  This applies to the metrics developed for email lead generation and any ad platforms you utilize.

A word of encouragement: you don’t need to initially track 50 KPIs.  There are metrics like sales or phone calls that will always be at the top of the list.  But after identifying obvious metrics, resist the urge to add a ton more KPIs.  Almost every marketing campaign starts like this and the next thing you know, you’re spending hours every week montorring and interpreting the data.

Instead, just start by identifying two to three relevant KPIs and manage your campaign’s performance to those.  Remember, this is a marathon not a race.  So you’ll have plenty of time to add more metrics based on performance and your goals.

Summary

Ok, so there it is.  Like Cameron in Ferris Bueller’s Day Off, I’ve reluctantly handed you the keys to the Ferrari.  Just make sure to NOT go all in at once.

To get started, set Apollo up, connect your CRM to track leads, then write/launch a simple 2-3 email sequence.  Then for the first couple weeks, sit back and let the data come in.  Once you’ve got enough sends (at least 3,000) refer back to the steps above to optimize your email content, targets, CRM tracking, UTMs, and lead scoring. After two months of optimization, your retargeting list should be large enough (at least 1,000) to trigger ads.  So create KPIs for email lead generation and your digital ad campaign and establish a weekly meeting with your marketing team to optimize both campaigns based on performance. 

By the way, don’t expect these new leads to convert as quickly as your organic or referred leads. Too often companies give up on email lead generation because the sales cycles are usually longer so they assume it’s not working.  So you must recognize this kind of outreach as being higher up in the sales funnel and be more patient with conversions.

Bottom line, if you’re a B2B company trying to create more leads, email lead generation is a proven way to fill up your sales funnel.

Growth Hacking Strategies

Growth Hacking Strategy: How to Quickly and Effectively Grow Your Business

Are you looking for a way to quickly and effectively grow your business? If so, you may want to consider using a growth hacking strategy. Growth hacking is a process that involves using different tactics to increase traffic as well as conversions. In this blog post, we will discuss the best growth hacking tips and the best growth hacking ideas along with what growth hacking is and how you can use it in your small business for business growth.

What is growth hacking and what does a growth hacker do?

Unlike traditional marketing, which is focused on broad-based campaigns, growth hacking is all about finding creative, low-cost ways to grow a business quickly.

Growth hackers are often associated with start-ups, but the truth is that any company can benefit from growth hacking techniques. So what exactly does a growth hacker or growth marketer do? In a nutshell, a growth hacker or growth team lead is responsible for finding innovative ways to increase brand awareness and drive sales.

It involves everything from creating viral marketing strategies to using a social media strategy or social media platforms to reach new customers.

A few strategies growth marketers use in their marketing efforts are social media ads, which send the user to a sales funnel highlighting the pain points the user is currently having and offering a solution.

Growth hackers are always thinking outside the box and are constantly looking for new and creative ways to grow a business. 

Repurpose your blog posts into podcasts and videos

A blog is a great way to share your thoughts and ideas with the world. But did you know that you can repurpose your blog posts into other formats? For example, you can turn a blog post into a podcast episode or a video.

This can help you reach a wider audience and engage even better with existing customers, as some prefer to consume content in formats other than text. Plus, it can help you breathe new life into old content. If you’re not sure how to get started, consider hiring a freelancer to help you with the repurposing process. With a little effort, you can transform your blog into a multimedia powerhouse.

Piggybacking on trends

One of the great growth hacking tactics is to keep up with the latest trends. It can be tough to know which ones are worth your time and energy, but by capitalizing on existing trends, you can tap into a wealth of resources that are already being developed by trendsetters.

This can save you time and money, and it can also help you build a following of like-minded individuals. Of course, it’s important to be strategic about which trends you choose to piggyback on.

If a trend is too hot, you risk getting lost in the noise. If it’s too cold, you might miss the opportunity to capitalize on its potential. But if you can find the sweet spot, you’ll be well on your way to becoming a trendsetter yourself.

Guest posting

Guest posting is a growth hack and a great way to get your name and work out there. By writing for other people’s blogs, you can expand your reach and connect with new readers. Guest posting also allows you to share your expertise with a wider audience and promote your own blog or website.

However, it’s important to remember that guest posting is not a free-for-all. You should only submit guest posts to blogs that are relevant to your niche and that have a good reputation.

In addition, be sure to follow the blogger’s guidelines and take the time to write a well-crafted, interesting article. If you do all of these things, guest posting can be a great way to build your brand and reach a new audience.

Host and attend conferences and community events

Conference and community events provide a great opportunity to learn new things, network with others, and have some fun. When choosing events to attend, be sure to select ones that are relevant to your interests or field of work. This will help you get the most out of the event and make meaningful connections with others. If you’re not sure where to start, check out websites like Meetup or Eventbrite.

They have a wide variety of events listed, including growth hacking strategy and business strategy related topics so you’re sure to find something that piques your interest. And if you’re feeling really ambitious, why not host your own event? This is a great way to share your expertise with others and build your professional network.

So whatever your level of interest, don’t be afraid to get out there and attend (or even better, host) a conference or community event. You might just be surprised at what you learn as this can be one of the best growth hacks to begin to build potential customer loyalty.

Create a robust content marketing strategy

A robust content marketing strategy is essential for any business that wants to compete online. After all, without compelling content, it will be difficult to attract and retain customers.

There are a number of elements that should be included in any content marketing strategy.

First, businesses need to define their target audience and produce content that appeals to them.

Second, they need to create a variety of content types, including blog posts, infographics, and videos.

Third, they need to promote their content across a range of channels, from social media to email marketing. 

By following these steps, businesses can develop a content marketing strategy that will help them attract and engage customers.

Share knowledge by using HARO for press opportunities

One way to get your name out there as an expert in your field is to become a source for HARO, or Help a Reporter Out. This free service connects experts with reporters who are working on stories and are in need of quotes and sources.

Signing up for HARO is simple: just create an account and set up some preferences, such as the type of opportunities you’re interested in and the industries you work in. Then, each day, you’ll receive an email with a list of opportunities that match your criteria.

If you see an opportunity that’s a good fit, simply respond with your quote or thoughts. By becoming a source for journalists, you can share your knowledge with a wider audience and build your reputation as an expert. So if you’re looking for ways to get your name out there, sign up for HARO today.

Make new brand partnerships

One of the best growth hacking strategies is making new brand partnerships. Brand partnerships can help you with customer acquisition, reach a new audience, tap into new markets, and generate more revenue. Here is how to do it.

First, take some time to consider your goals for the partnership. What do you hope to achieve? Once you know what you want, reach out to companies that you think would be a good fit. Be sure to explain your goals for the partnership and how it would benefit both brands. If the company is interested, work out the details of the partnership and get started on growing your business.

Use retargeting coupons to convert abandoned cart visitors

Retargeting is a powerful marketing tool that can help you reach customers who have shown an interest in your products or services.

One way to use retargeting is to offer coupons to people who have visited your website but have not made a purchase. This can be an effective way to convert abandoned cart visitors into paying customers. By offering a discount, you can incentivize people to complete their purchases, and you can also collect valuable data about what types of products or services they are interested in.

In order to be successful, it is important to make sure that your retargeting campaign is targeted and relevant to the people you are trying to reach. Otherwise, you run the risk of annoying potential customers and driving them away from your business.

Summary

There are a number of growth hacking techniques that businesses can use to quickly and effectively grow their business. By using these strategies, businesses can reach new audiences, increase their traffic, and generate more revenue.

Increase Traffic with Growth Hacking

Growth Hacking Strategies to Explode Your Traffic

Looking for ways to increase your website traffic? You’ve come to the right place.

In this blog post, we will discuss 5 growth hacking strategies that will help you achieve just that. Growth hacking is a term that is used to describe a variety of techniques that can be used by growth hackers to increase traffic and conversions. Growth hacks are creative ways to increase traffic to your website without spending a lot of money. These techniques are often creative and outside the box, which is why they work so well.

What Is Growth Hacking?

Any marketer worth their salt is always looking for new ways to grow their business. But what if you’re not quite sure how to go about it? That’s where growth hacking comes in. Growth hacking is all about finding creative and outside-the-box ways to grow your business. It’s about thinking outside the traditional marketing channels and finding new and innovative ways to reach your target market. If you’re looking to take your business to the next level, here are 5 growth hacking ideas that you can use.

Run a contest

Running a contest is a great way to generate excitement and engagement around your brand or product. But before you get started, there are a few things you need to keep in mind. First, you need to decide what type of contest you want to run. Will it be a photo contest, a trivia contest, or something else?

Once you’ve decided on the format, you need to come up with some great prizes. After all, everyone loves winning something! Next, you need to promote your contest. Get the word out through social media, email marketing, and good old-fashioned word of mouth. Finally, don’t forget to follow up with your winners and let them know how they can claim their prize. Running a contest is a great way to generate excitement and engagement around your brand or product.

Referral Marketing

Referral marketing has been around since the dawn of time, and it’s still one of the most effective ways to promote a product or service. When someone you trust recommends something, you’re more likely to give it a try. That’s why referral marketing can be such a powerful tool. By offering incentives such as discounts for customers to refer their friends and family or to share their experiences on social media, businesses can reach a wider audience without spending a lot of money on advertising. And because customers are more likely to trust referrals from people they know, referral marketing can be an excellent way to build brand loyalty and increase sales. So if you’re looking for a cost-effective way to grow your business, don’t overlook the power of referral marketing.

Create and promote a freemium product

A freemium product is a type of product that is offered for free, but with the option to upgrade to a premium version for a fee. This growth hack is a type of pricing model that can be effective for promotion in Google search and other search engines for selling products, as it allows potential customers to try out the product before making a commitment.

Additionally, it can be used to generate leads and build brand awareness. However, it is important to ensure that the free online tool version of the product is still high quality and provides value to users. Otherwise, they will simply move on to another option. When done correctly, a freemium product can be an excellent way to boost sales and grow your business. If done right and you use internal links, it can help your site in the search engine rankings.

Influencer marketing

Influencer marketing is a great way to grow your traffic. By partnering with influencers in your industry, you can tap into their large audiences and drive more people to your site. But how do you get started with influencer marketing? Here are a few tips:

Identify Your Target Audience

Before you can start finding influencers to partner with, you need to know who your target audience is. What are their interests? Where do they hang out online? Once you have a good understanding of your target audience, you can start to look for influencers who reach them.

Find the Right Influencers

Not all influencers are created equal. When you’re looking for partners, it’s important to find influencers who are a good fit for your brand. They should have an engaged audience that overlaps with your target market, and their content should be relevant to what you do.

Reach Out and Collaborate

Once you’ve found a few potential influencers, it’s time to reach out and start building relationships. See if they’re interested in collaborating on the content or promoting your products or services to their audience. If they are, work together to create something that will be valuable for both of you.

Viral marketing

What is viral marketing and how does it work

Viral marketing is a form of marketing that focuses on creating content that is shareable and has the potential to be passed on from person to person. This can be in the form of a video, article, or even just a simple message. The key to viral marketing is to create content that is interesting and valuable enough that people will want to share it with others.

While it can be difficult to predict which content will go viral, there are certain elements that tend to increase the chances of success. These include creating content that is humorous or shocking, using social media platforms to promote the content, and making sure the content is easy to share. Viral marketing can be an effective way to reach a large audience quickly, but it’s important to create quality content if you want people to share it.

The more people who see the content, the greater the chances that it will be shared again. The goal of viral marketing is to reach as many people as possible with the hope that the content will be shared and passed on.

Tips for making your campaign more successful

Any business that wants to succeed in the digital age needs to have a strong online presence, and one of the best ways to build a presence is through viral marketing. When done correctly, a viral marketing campaign can reach a large audience at minimal cost, making it an extremely effective tool for promoting products and services. However, crafting a successful viral marketing campaign is not always easy. Here are some tips to help increase your chances of success:

Keep it focused

A viral marketing campaign should have a clear and concise message. Trying to promote too many things at once will only confuse your audience and make it less likely that they will take action.

Make it visual

A well-designed image or video is more likely to be shared than text alone. Think about what kind of visual content would be most effective for communicating your message.

Use social media

In order for your content to go viral, it needs to be shared by as many people as possible. Social media is the perfect platform for this, so make sure to promote your campaign across all of your channels.

Offer something valuable

People are more likely to share something if they feel like they are getting something out of it. Whether it’s a discount code or exclusive access to content, give your audience a reason to share your campaign with their friends and followers.

With these growth hacking ideas, it will allow you to think like a growth hacker. You can get a high search volume of search traffic to your site, which can help your search results, especially if visitors find your site helpful.

Summary

A growth hacking strategy is a powerful way businesses can reach a large audience quickly and efficiently. While it can be difficult to create a successful campaign, there are certain things you can do to increase your chances of success. Keep your message focused, make it visual, use social media, and offer something valuable to your audience. If you follow these tips, you’ll be on your way to receiving more traffic for your business.