As an attorney, you’re in one of the most competitive locally-based industries, where your competition?s solution for gaining more clients is to out-spend everyone else. This might have worked in the 90?s when the yellow pages and newspaper ads ruled the day. But this doesn’t work anymore.
Admit it, the odds are stacked against you: as a credit union or community bank, you’re competing with national banks on a local level. That means your limited resources and budget are going head-to-head with their million-dollar national marketing campaign, legions of locations and employees, and their well-established brand name. So how can you win?