Cutting Through The Noise

Cutting Through The Noise

I subscribe to the law of contrary public opinion… If everyone thinks one thing, then I say, bet the other way… -Al Pacino as salesman Tony Roma from Glengarry Glen Ross (1992)  Your greatest enemy as a marketer is not your competition. It’s not the...
How Well Do You Know Your Clients?

How Well Do You Know Your Clients?

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. -John Wanamaker, advertising and marketing pioneer   This quote gets dropped around marketing circles all the time. Wanamaker lived back in the nineteenth century when...