Convictions

Cutting Through The Noise

I subscribe to the law of contrary public opinion... If everyone thinks one thing, then I say, bet the other way... -Al Pacino as salesman Tony Roma from Glengarry Glen Ross (1992)  Your greatest enemy as a marketer is not your competition. It’s not the economy. It’s...

How Well Do You Know Your Clients?

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.-John Wanamaker, advertising and marketing pioneer This quote gets dropped around marketing circles all the time. Wanamaker lived back in the nineteenth century when determining...

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