How to Create Effective Banner Ads: Dos and Don’ts

When it comes to online advertising, banner ads are one of the more popular options. They are an effective way to reach a large number of people quickly and easily. However, not all banner ads are created equal. If you want to create effective banner ads that get results, there are a few things you need to keep in mind. In this blog post, we will discuss some dos and don’ts for creating banner ads.

Let’s start with the dos.

Know your audience – who are you targeting with your ad campaign?

One of the most important aspects of any ad campaign is understanding who your target audience is. Without this key information, it will be difficult to create an effective campaign that resonates with your audience and leads to conversions. There are several ways to research your target audience, including surveying current customers, conducting focus groups, and analyzing data from social media platforms. Once you have a clear understanding of who your target audience is, you can begin to develop a campaign that speaks to their needs and interests. With the right approach, you can ensure that your ad campaign is successful in reaching your target audience and achieving your desired results.

What is the goal of your ad campaign – increased website traffic, more leads, or higher conversion rates?

Your advertising campaign should have one primary goal, and that is to generate more leads for your business. Without a constant flow of new leads, your business will eventually dry up and go out of business. Therefore, increased website traffic should be your top priority. More traffic means more potential customers seeing your ad, and more potential customers mean more leads. Once you have increased the number of leads coming in, you can then work on conversion rates for your landing page. If your campaign is successful, you should see a significant increase in both website traffic and conversion rates.

Choose the right format for your banner ad – static or animated, horizontal or vertical

Banner ads are one of the most common forms of digital advertising and are usually run on a display network. There are a variety of factors to consider when choosing the right format for your ad. One of the first decisions to make is whether to create a static or animated ad. Static ads are simple images that do not move, while animated ads can include moving images, text, and even sound. Generally, animated ads are more attention-grabbing than static ads, but they can also be more expensive and time-consuming to produce.

Another key consideration is the size and orientation of the ad. Horizontal banner ads are typically wider than vertical banner ads, but they can be cut off on mobile devices. Vertical banner ads may be less visible on desktop screens, but they can be a good choice for mobile devices.

Ultimately, the best format for your own banner ads will depend on your specific goals and target audience.

Keep it simple – use a clear and concise message that will resonate with your target audience

The most effective messages are usually the simplest. This is especially true when it comes to marketing and advertising. If you try to cram too much information into a single ad or post, your audience is likely to tune out and forget what you were trying to say. Instead, focus on creating a clear and concise message that will resonate with your target audience. Keep in mind what you want them to remember, and make sure that your message is focused and easy to understand. You might also want to consider using a slogan or tagline that can be easily remembered. By keeping it simple, you’ll increase the chances that your message will break through the clutter and be remembered by your audience.

Use high-quality graphics and images to create an attractive and professional-looking ad

Creating a great banner ad is all about standing out from the competition. And one of the best ways to do that is to use high-quality graphics and images. A well-designed ad will grab attention and hold it, making it more likely that potential customers will remember your product or service. The key is to use visuals that are both eye-catching and relevant to your business. For example, if you’re selling a new line of cosmetics, using close-ups of before-and-after photos can be a powerful way to showcase your products. Whatever images you use, make sure they are clear and easy to understand. After all, an effective ad is only as good as its ability to communicate its message.

Use a call-to-action to encourage users to click on the ad

When creating clickable banner ads, it’s important to include a strong call-to-action (CTA). This will help encourage users to click on your ad, which ultimately converts them into leads. A good CTA should be short, clear, and direct. It should also be relevant to the product or service you’re promoting. For example, if you’re selling a new type of shoes, your CTA could be “Click this banner to buy the most comfortable shoes you’ll ever wear!” Remember, the goal is to get users to take action, so make your CTA persuasive and irresistible.

Test different versions of your banner ads to see which ones generate the best results

A banner or display ad is a popular way to promote products and services online. But with so many different ways to design banner ads, it can be hard to know which ones will be the most effective. That’s why it’s important to test different versions of your banner ads to see which ones generate the best results.

To get started designing banner ads, create a few different versions of your ad with different colors, images, or copy. Once you are happy with your banner ad design, then run a banner ads campaign for each version for a period of time and track the results. You can use software like Google Analytics to see how many people are clicking on each ad and where they’re coming from. Once you have the data, you can analyze it to see which ad performed the best. Make sure to keep testing new versions of your ads so you can continue to improve your results!

Now that you have the do’s, let’s talk about what not to do with display advertising.

Banner ads that are too busy or have too much text will be ignored by users

Have you ever been browsing the web and come across a banner ad that is so busy that you can’t even tell what it’s selling? Or one that is crammed full of text, making it look more like an essay than an ad? They are often ignored by users. The problem is that users have become conditioned to tune out banner ads, especially if they are poorly designed. So, if you want your banner ad to be noticed, it’s important to keep it simple and focused. Use clear imagery and concise text to get your message across, and avoid cluttered designs that will only serve to turn users away.

Ads that are not relevant to the content on the web pages will also be ignored

As a general rule, people don’t like ads that are irrelevant to their interests. If you’re trying to sell snowboards, it’s probably not going to be effective to place a medium banner ad on a website about tropical vacations. Similarly, if you’re running a campaign for a new SUV, you’re not going to get many clicks if your ad is placed on a website about electric vehicles. In both cases, the ads are simply not relevant to the content of the website, and so they will be ignored by most visitors. The same is true of ads that are not relevant to the specific page that they’re placed on. For example, if someone is reading an article about the history of the American Revolution, they’re not going to be interested in an ad for a new type of laundry detergent.

Ads that are not properly sized for the web page will be blocked by ad blockers or hidden behind other elements on the page

Ads are a vital part of generating revenue from a website. However, if those ads are not properly sized for the web page, they will be blocked by ad blockers or hidden behind other elements on the page. This is where web banner design can have a major impact on both the visibility of the ad and the click-through rate. To avoid this problem, it is important to make sure that all ads are properly sized for the web page. Additionally, it is also important to ensure that the ad is placed in an optimal location on the page.

Animated GIFs and videos can be distracting and slow down loading times

While creating animations may be tempting, they can be quite distracting. When you’re trying to focus on reading an article or browsing a website, constant movement can be a major distraction. What’s more, GIFs and videos often take longer to load than static images. This can end up slowing down your browsing experience, especially if you’re on a mobile device with a limited data connection. So the next time you’re tempted to watch that hilarious dog video, remember that it might be better to just keep scrolling.


Creating banner ads can be tricky, but by following the dos and avoiding the don’ts, you can create ads that are more likely to be effective. Keep your design simple and focused, make sure your ads are relevant to both the website and the page they’re on, and avoid using animations that can be distracting or slow down loading times. By taking these steps, you can create banner ads that are more likely to grab attention and generate clicks.

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