Types Of Video To Use At Each Stage Of Marketing Funnel

Video is one of the most powerful tools in your marketing arsenal. It’s a great way to engage new visitors and establish trust with them before they convert into customers. Apart from being a great way to build a relationship with your audience, it’s also one of the most effective ways to get more traffic. In fact, video content has been shown to attract 157% more organic search traffic than text-based content.

So, what is the best type of video content to create? You’re probably wondering what kind of video you should make, when you can publish it, and how often you should update your portfolio. In this guide, we’ll cover all of these questions in detail to help you create a video marketing strategy that will get results!

What Is A Marketing Funnel?

A marketing funnel is a tool used to help businesses understand the process of acquiring new customers. It’s often used as a visual representation of how people move through different stages of your product or service before becoming a paying customer. Each step in the funnel represents an opportunity for you to generate more leads or sales by targeting people at that stage with relevant content. The product goal of a marketing funnel is to collect as many leads as possible from your content and turn them into paying customers. Your overall goal is to make more money, which means you need to increase the number of people who buy from you. This can be achieved by increasing traffic or sales at each stage of the funnel. There are three parts to a marketing funnel:

Top of Funnel (ToFu):

These are people who have never heard of your company or product before. They may have some basic awareness about what it is, but they haven’t taken any action yet.  In this stage, you want to build awareness of what you do and get people engaged with your brand.

Best Videos on Top of Funnel

  1.  Brand Videos

The first step in building your brand awareness is creating a video that will introduce potential customers to your company and product. These videos should be short and sweet, but they should also convey the value of what you offer.

  • How-to Videos

How-to videos are perfect for generating leads at the top of your funnel. They can help you educate potential customers about their pain points and how you can solve them with your product or service. These videos are also great for creating a community around your brand.

  • Animated videos

Animated videos are perfect for entertaining your audience and helping them visualize your product or service. They can be used to show how something works, but they can also be used to tell a story about your brand or product.

Middle of Funnel (MoFu)

These people have some knowledge or awareness about your business and its products/services. They might be familiar with your brand or have interacted with you in some way (like visiting your website). At this stage, your customers are starting to get a little more serious about making a purchase. You need to be sure that your content is compelling enough to keep them engaged.

Best Videos on Middle of the Funnel:

  1. Product Videos

Product videos are used to showcase your product or service. They can be helpful for viewers who are still at the top of the funnel (i.e., they don’t know much about your business), but they also work well for middle-funnel consumers who want a closer look at what you have to offer.

  • Testimonials

Testimonials can be a powerful way to build trust and credibility, especially when you have a lot of competitors vying for attention. They also help prospects visualize themselves using your product or service, which can be especially important if they’re still at the top of the funnel and need more information about what it might look like in real life.

  • Customer Success Stories

Customer success stories are similar to testimonials, except that they focus on the results your customer achieved after using your product or service. Their goal is to help potential clients to visualize themselves and how much better their lives will be once they become customers.

Bottom of the Funnel (BoFu)

People at this stage have already taken action towards purchasing something from you, whether that means signing up for an email list or making their first purchase!

Best Videos on Bottom of the Funnel:

  1. Demo videos – Demo videos are designed to show prospects what your product or service looks and feels like. A customer can be shown how a product works, how this product will improve their lives, or even just how it works in general. Demo videos are great for helping people visualize themselves as a customer who has already made a purchase from you.
  • FAQ Videos– FAQ videos are designed to answer the most common questions people have about your product or service. They help prospects feel more confident about making a purchase by showing them that they’re not alone in their concerns and that others have had the same questions before. FAQ videos can also be used as a lead generation tool by asking viewers to submit their own questions or comments at the end of your video.
  • Personalized Videos – Personalized videos are great for people who are looking for a more personal touch. They help you stand out from the crowd by showing prospects that you care about them as individuals and want to provide them with the best service possible. Personalized videos can be used in many different ways, including sending thank you messages after sales or giving customers an update on their product after it’s been shipped.

Tips For Creating The Best Videos For Each Funnel

Now that you know the different types of videos you can use, it’s time to start creating them. Here are a few tips to help you along the way:

1. Focus on your audience

Your main goal should be to provide value to your audience so they can get the information they need and become customers. If you’re creating a video to promote your product, focus on showing people how it works and explaining why they should buy it. If you’re creating a video for an ad, focus on what problem your product solves and why your customer can benefit from using it.

2. Create authentic content

Make sure that everything in your videos is true, whether it’s about the product or not. Your audience will be able to tell when something seems out of place or fake and it can hurt your brand. Whether you’re creating demo videos, how-to videos, lyric videos or other types of videos, it’s important to make sure that the content is authentic and real. If you want people to believe what you’re saying, make sure that it’s true and not just a marketing ploy.

3 .Keep your videos short

If you want people to watch your video, keep it short and sweet. A lot of businesses make the mistake of creating long videos that nobody wants to watch because they think they need all the information on their product or service in order for people to buy it. The truth is that most people don’t have time for long-winded sales pitches; instead, focus on what benefits your audience will get from using your product or service and make sure that information is delivered in a quick and concise manner.

4. Use high quality visual

Videos are a great way to show off your products or services. However, if your video is low quality it can hurt the credibility of what you’re selling. Make sure that all of your videos are shot with professional grade equipment so that they look good enough to watch from any device or screen size. Use an online video editor to make your videos visually appealing and easy to understand.

5. Make sure that everything on your website is mobile friendly

People these days spend most of their time online using their smartphones and tablets. In fact, some people use both devices at once! If your website isn’t mobile friendly, people won’t be able to view it properly and will get frustrated trying. You can use a video compressor tool so that they take up less space and load faster when people view them on their phones or tablets.


When you’re looking for the right type of video content to share with your audience, remember that there are many different options available. You don’t have to stick with just one or two types of videos—you can make use of as many different techniques as possible!

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