Nettra has worked with VSCU for over nine years, managed hundreds of successful ad campaigns and SEO campaigns, and built a website that won an IAC award in 2017 when they were called Kern Schools Federal Credit Union.
Nettra’s Google Search Ad campaign was already performing at a 24% CTR (click through rate) so when we applied our approach to managing ads with funded application data, the VSCU Google Ads campaign (Search & Display) increased the monthly ROAS to a peak of 14:1.
We started using funded application data to optimize their campaign in the middle of 2022 and the results were immediately evident (see graph, below).
What’s also been eye-opening is the performance of Display ads. Most banks and credit unions view display ads primarily as a branding tactic, yet some of our campaign’s highest-converting ads are Display ads!