Influencers are one of the most effective ways to market because you can leverage the trust they’ve built with their audiences.
For example, insurance companies are all selling the same or similar coverages, so how do they stand out and build enough trust to get you to call or email them for a quote? They use celebrity spokespeople that already have an established brand in society. State Farm uses Aaron Rodgers and Patrick Mahomes, and Farmers Insurance uses JK Simmons.
While spokespeople like these are cost-prohibitive for most businesses, if you’re selling a product or service with a local or regional reach, it’s often very affordable to get a recognizable and trusted local face to represent your brand.
These people may have thousands of social media, blog, or podcast followers who are also in your target audience. In many cases, they will post about you on their channels in exchange for a fee, free services, or free products.