Onsite SEO tactics are focused on two things: designing a great UX (user experience) for your website visitors that lead to more conversions and creating quality content that helps meet the needs of your website traffic.
When it comes to designing better UX, we often install HotJar
on our clients’ websites to allow us to gain access to more qualitative data, like how far down people scroll on a specific web page, which buttons are the most popular, and what draws their attention. Simply looking at Analytics will not give you a clear picture. We then implement the lessons we learned and monitor to determine how to engage your audience more effectively.
In addition to UX, onsite SEO primarily focuses on creating high-quality content for your website. Consider Google’s perspective, they do not want to refer traffic to a website with poor and/or outdated content. Instead, they prefer to push traffic to established companies and thought leaders that can reliably meet the needs of their web traffic. Creating fresh content with your top keywords will convey to search engines that you’re a relevant search result. These tactics include updating meta tags & descriptions, page titles, internal linking between your pages, and creating blog posts and video content.