Are you looking for ways to grow your business? If so, you should consider taking online marketing courses. These courses can teach you everything from search engine optimization to social media marketing. In this blog post, we will discuss eight of the best online and digital marketing courses available today. We will also provide a brief overview of each course so that you can decide which one is right for you!
Fundamentals of digital marketing
Before we dive in, not all of these are free online marketing courses, but they all will increase your digital marketing training to optimize your digital marketing skills.
With many of these courses, installing digital marketing analytics (i.e. Google Analytics) on your site and watching the results play out can be fascinating. This is especially true for small business owners who do business online and need to learn digital marketing by taking a free online marketing course or two.
By taking a digital marketing course, a business owner can learn marketing strategies in digital marketing channels that work for online advertising, mobile marketing and internet marketing, among others.
Email Marketing Course by Hubspot
Content overview
Email marketing is a key part of any inbound marketing strategy. In order to be successful, you need to understand the needs of your contacts and create a strategy that helps you be as productive as possible. This course will teach you how to build an effective email marketing strategy that includes contact management and segmentation. You'll learn how to send the right email to the right person at the right time, how to design engaging emails, and how to test and improve your email marketing campaigns. Lead nurturing is also an important part of any email marketing strategy, and this course will give you the foundation you need to start implementing lead nurturing in your business.
Content details
- Free course - with a certificate upon completion
- 7 lessons
- 28 videos
- 4 and a half hours long
Inbound Marketing Course by HubSpot
Content overview
Inbound marketing is a business methodology in which marketers attract customers by creating valuable content that is tailored to them. Outbound marketing, on the other hand, interrupts potential customers with content that may not be relevant or wanted. In order to create content that resonates with your target audience, it is important to first understand who your ideal customer is and what they are looking for. You can then create a buyer persona to help guide your content creation efforts.
Once you have a solid understanding of your target audience, you can begin mapping out their buyer's journey. This will help you to develop impactful content that speaks to each stage of their journey and encourages them to take action. Distribution is also key to ensuring your content is seen by the right people. You'll need to evaluate your distribution options and set a goal for how you want your content to be distributed.
Behavioral marketing and customer segmentation can also help you to streamline your inbound marketing efforts. And finally, don't forget about automation and artificial intelligence.
Content details
- Free - with a certificate upon completion
- 7 lessons
- 24 videos
- Just under 5 hours
Social Marketing by Hootsuite
Content overview
To earn your Hootsuite Social Marketing Certification, you'll need to pass a 60-question online exam. This assessment covers the core concepts of social media marketing, and questions are drawn from the course's training videos.
The course covers creating a social media strategy, optimizing profiles, marketing social content, and audience building social media strategy, optimizing profiles, social content marketing, audience building, and more. After completing the course, you should be able to effectively grow a following of interested people and create content that resonates with your target audience. You will also know how to measure the ROI of your social media marketing efforts.
Content details
- $199 fee
- 6 hours of course material
- 60-question quiz must be passed with 80% accuracy
- Certificate after completion
Fundamentals of Digital Marketing by Google
Content overview
The internet provides vast opportunities for businesses to reach new customers and this is a great free online marketing course. Growing your web presence is essential to taking advantage of these opportunities. You can start by planning your online business strategy, and then get started with search engine optimization (SEO) to get discovered by potential customers and improve your campaigns over time. Additionally, getting noticed locally and on social media can help you attract new business. And finally, don't forget to make use of analytics to track your progress and optimize your website. With all these tools at your disposal, it's easier to get found online!
Content details
- Free - with a certificate
- 26 modules
- 40 hours
- Accredited
Digital Advertising and Marketing 101: The Complete Guide on Udemy
Content overview
This course covers the basics of digital advertising and marketing. You'll learn about the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more. You'll also gain an understanding of the complex way digital advertising companies work together. In addition, you'll learn about social media advertising and how it fits into a larger digital advertising campaign. Finally, you'll be able to analyze trends and news in the digital advertising industry.
Content details
- $65 fee
- 1.5 hours of instruction
- 4.4/5 rating on Udemy from 4,000+ students
- A total of 12,000 students have taken the course
Content-led SEO by Brian Dean by SEMRush Academy
Content overview
In this course, you will learn about the best content promotion strategies to get people to see your content and share it on social media. You will also learn about the importance of organic CTR and how to improve it. Additionally, you will discover the seven secrets of the world's most effective copywriters. Finally, you will learn how to optimize your content for search intent and how to scale up your content production.
Content details
- Free
- Certificate after completion
- Hosted by Semrush - a premier tool to help with search engine marketing
YouTube SEO: How to Rank #1 on YouTube on Udemy
Content overview
In this course, you will learn a proven step-by-step strategy to rank your videos on the first page of YouTube. The course will also teach you how to target specific keywords so that when users search for these keywords on YouTube, your video appears first in the results. In addition, you will learn how to create stunning YouTube thumbnails that will draw attention to your video. Finally, you will be taught a single strategy that is responsible for thousands of views on his own YouTube channel.
Content details
- $65
- 3 hours of video
- 4.7/5 ratings
- 10,000+ students
- Certificate of completion
Google Search Ads by Google
Content overview
Google Search Ads can help you reach your business goals by targeting potential customers through a variety of ad formats. You can use smart bidding strategies to save time and increase efficiency in your campaigns, and optimize performance with reports and simulators. Additionally, creative customization and audience strategy optimization can help you maximize the impact of your Google Ads campaigns.
Content details
- Free
- Certification of completion
- ~ 9 hours of instruction
Summary
There are many online digital marketing courses available that can help you grow your business. Each course offers something unique that can benefit your business. The most important thing is to find a course that fits your needs and budget. With so many courses available, there is sure to be one that can help you take your business to the next level!
