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Credit Union Marketing: How to Run A Top-Performing Google Ad Campaign

Running a Google Ad campaign can be a great way to increase awareness of your credit union and bring in more members. But if you're not doing it correctly, you could be wasting your time and money. In this blog post, we will discuss how to run a top-performing Google Ad campaign for your credit union. We'll cover everything from setting up your account to creating effective ads and tracking results. So if you're just starting out with Google Ads or you're looking to improve your credit union's performance, read on!

Why credit unions should advertise on Google

For one thing, Google is an extremely efficient way to reach potential members. You can target your ads to people who live in your area and who are interested in financial services at all stages of the sales funnel. In addition, advertising on Google can help you build name recognition for your credit union. And finally, it's a great way to generate leads. When people see your ad and click on it, they'll be taken to your website where they can learn more about what you have to offer. Advertising on Google is an effective and efficient way to reach potential members, build name recognition, and generate leads. So if you're looking for a way to grow your credit union, Google is a great place to start.

How to run a successful Google Ad campaign for your credit union

As a credit union, you likely have a unique mission and set of values that you want to communicate to your members and potential members. You also probably have a pretty good idea of who your target audience is. So how do you make sure that your ad campaigns are successful in reaching your target audience and getting them to take the desired action?

Here are a few tips:

First, decide whether you want to use Google Display ads (also known as banner ads), Google Search Ads which are text-based ads, or video ads on YouTube. Each has its own advantages and disadvantages, so it's important to choose the format that will work best for your credit union.

Second, make sure that your ad text is clear and concise. Your audience should be able to quickly understand what your credit union is all about and what they can expect if they click on your ad.

Next, use relevant keywords in your ad text. This will help ensure that your ad is shown to people who are actually interested in what you have to offer.

Finally, don't forget to include a call to action in your ad. Tell people what you want them to do, whether it's joining your credit union or taking advantage of a special offer. By following these tips, you can run a successful Google Ad campaign for your credit union that reaches your target audience and gets them to take the desired action.

The three different kinds of Google Ads campaigns

  • Google Display Ads
  • Google Search Ads
  • Video Ads for Youtube

Google Display Ads

Google Display Ads are a type of ad that appears on websites across the internet. They come in all sorts of shapes and sizes and can be used to promote your credit union to a wide range of potential members.

Display Ads are a great way to increase awareness of your credit union and get people interested in what you have to offer. Plus, they're relatively inexpensive and can be targeted to specific demographics, interests, and even locations.

Google Search Ads

The second way to reach potential credit union members is through Google Search Ads.

Google Search Ads are text-based ads that appear when people search for keywords that you've selected. Search Ads are the sponsored results that appear at the top of the search engine results page (SERP) when someone types in a relevant keyword or phrase.

These ads are targeted to users who are actively searching for information about credit unions, which makes them more likely to be interested in what your credit union has to offer.

They can be a great way to reach potential members because you can target your ads to people potential credit union members.

Video Ads for Youtube

The last way to reach potential credit union members with Google Ads is through Video Ads on Youtube.

Youtube is the second largest search engine, so it's a great place to reach potential members. You can create video ads that will play before, during, or after other videos on Youtube.

Video ads are a great way to grab attention and show potential members what your credit union has to offer.

They're a great way to show off your brand personality and build trust with potential members.

If you're looking to reach potential credit union members, Google Ads is a great place to start. By using Display Ads, Search Ads, and Video Ads on Youtube, you can reach a wide range of potential members and get them interested in your credit union.

What keywords to target

How do you know which keywords to target? Let's find out.

Google Display Ads

You can target your Google Display Ads to people who have visited your website in the past, people who are similar to your current members, or people who live in a certain area.

Google Search Ads

When setting up your first Google Ads campaign, you'll need to choose the keywords that you want to target in your ad groups. An ad group is a collection of related keywords. They are the words or phrases that people will use when they're searching for products or services like yours. Also, be sure to select negative keywords or keywords you don't want to target in your ad group. You'll want to choose keywords that are relevant to your credit union and that have a high search volume. That way, you can be sure that your ad will be seen by people who are actually doing search queries on what you have to offer. You can use Google's Keyword Planner tool to help you find the right keywords for your campaign.

A tip: when choosing keywords for your Google Ads campaigns think like your target member. What terms would they use when searching for a credit union? Make sure to include those keywords in your ad so that you come up in the search results.

Video Ads for Youtube

When creating video ads for Youtube, you'll want to keep a few things in mind. First, make sure that your video is high quality and informative. You want potential members to see your ad and think "this credit union looks like a great place to join!" Secondly, you'll want to make sure that your video is properly tagged with keywords so that it comes up in relevant searches. You can also use annotations in your videos to link to your website or other landing pages.

How to write effective ads

Many businesses rely on ads to generate awareness and interest in their products or services. However, not all ads are created equal.

Effective Search and Display Ads will:

  • Use relevant keywords in the headline and throughout the ad copy
  • Have a clear and concise call to action
  • Target a specific audience
  • Be tested and optimized regularly

They also must be well-crafted and carefully targeted to their audience in order to be successful. To write an effective ad, start by identifying your target audience and understanding what they are looking for. Once you know who you are trying to reach, you can craft a message that resonates with them. It is also important to keep your ad concise and to the point. The more focused your ad is, the more likely it is to grab attention and make an impact. 

Landing pages and conversion optimization tips

If you're looking to increase your website's conversion rate, then you need to pay close attention to your landing pages. A landing page is the first page that a visitor sees when they arrive at your site, so it's crucial that you make a good impression. Here are a few tips to help you optimize your landing pages for conversions:

1. Keep it simple - Make sure that your landing page is clean and clutter-free. You want visitors to be able to focus on your call-to-action (CTA).

2. Include a strong CTA - Your CTA should be clear and concise. It should also be prominently featured on the page.

3. Use persuasive copy - The text on your landing page should be designed to persuade visitors to take the desired action. Use active language and powerful words to make your case.

4. Employ social proof - If you have testimonials or other forms of social proof, be sure to include them on your landing page. This will help build trust with visitors and increase the likelihood of conversion.

5. Use visuals - Humans are visual creatures, so use images and videos on your landing page. They can help convey your message more

Tips for tracking the success of your campaign and making necessary adjustments

Any successful marketing campaign requires careful planning and ongoing evaluation in order to track progress and make necessary adjustments. Here are a few tips to help you keep tabs on your campaign's performance:

First, identify your key performance indicators (KPIs). These are the metrics that will tell you whether your campaign is on track. Common KPIs for marketing campaigns include reach, engagement, leads generated, and conversions. You can find these in Google Analytics on your website.

Next, establish benchmarks for each KPI. This will give you a goal to strive for and will help you measure progress over time.

Finally, monitor your KPIs regularly and make adjustments to your campaign as needed. If you see that something isn't working, don't be afraid to experiment with new ideas until you find what works best for your business. By tracking your campaign's progress and making changes as needed, you can ensure that it is as successful as possible.

Using a call tracking software like CallRail will allow you to align the phone calls with ad clicks and gather relevant data to optimize later.

The benefits of using a professional marketing agency to help with your credit union's advertising campaigns

If you're like most credit unions, you're always looking for ways to serve your members better and attract new ones. One way to do this is to make sure your marketing is on point. But with so many options - from traditional advertising to digital marketing and everything in between - it can be tough to know where to start. That's where a professional marketing agency can help. A good agency will have a team of experts who can help you create an advertising campaign that gets results. They'll also be up-to-date on the latest trends and changes in the marketing landscape, so you can be confident that your campaigns are always evolving. In other words, working with a marketing agency is a great way to ensure that your credit union's advertising is always top-notch.


Running a successful Google Ads campaign (which used to be called Google Adwords) for your credit union is all about careful planning and execution. By following the tips in this blog post, you can set up your Google Ads account, create effective ads, track your results, and make necessary adjustments to ensure that your campaigns are as successful as possible. And if you want to take things to the next level, consider working with a professional marketing agency to help you create and execute your credit union's advertising campaigns.

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