A Cross-Promotional Marketing Strategy for the Win
Founded in 1938, Kern Schools Federal Credit Union (KSFCU) served 150,000 members with over $1 Billion in holdings
Services
Content Marketing
Paid Social
PPC
Email
Web Development
SEO
Creative
CRO
The Results
200 to 18k
New Facebook fan growth
2m
Total campaign clicks
22%
Increase in website conversions
1
Web Marketing Association award for ‘Best Credit Union Website’
17%
Click-through rate
4.8
Average position for top keywords
We have worked with Nettra since January of 2014 and have nothing but great things to say about them! Their purpose-driven tactics have provided results beyond what we could have asked for.
They manage our Facebook, as well as all of our Google spending, and we have seen amazing numbers from both. They’re always bringing us fresh ideas and suggestions based on what they think will work best for us. Great work.
They manage our Facebook, as well as all of our Google spending, and we have seen amazing numbers from both. They’re always bringing us fresh ideas and suggestions based on what they think will work best for us. Great work.
Challenges
01
KSFCU had 300 followers (combined) on their Facebook & Instagram pages and really wanted to build both platforms to better reach and engage their 150K members on a regular basis.
02
They had never run a cross-promotional digital marketing campaign before so metrics and expectations had to be set.
03
KSFCU didn’t rank on page one for any of their top keywords despite being the largest, most established credit union in their area.
To address social media, Nettra created member avatars and developed content around them. We then created a daily posting schedule and created a review process for every post. In addition, we used Facebook Ads to target potential followers within their geo. Over the next 5 years and 4,000+ organic social media posts later, KSFCU had over 20k followers on Facebook, Instagram, Twitter, and LinkedIn.
Nettra created a hyper-targeted/optimized cross-promotional marketing campaign by leveraging the social media followers as a targeting parameter on each ad platform (Facebook, Google Search & Display, YouTube, Twitter, and LinkedIn). Our tactics produced thousands of new members, accounts, and loan products.
Within two years Nettra’s SEO campaign helped KSFCU to go from not ranking for any top keywords to ranking on page one for all of them! We started by building a new website for KSFCU in WordPress, hosted by WP Engine.
We installed technical SEO tactics as we built the site. We wrote all the content for the site, thereby ensuring they’d rank for their top keywords. We utilized data-driven design while laying the site out to ensure great UX (user experience). We also created a blog where we wrote and published financial literacy content every month.
Not only did our SEO approach translate into thousands of new members, accounts, and loans, we also won “Best Credit Union Website” from the Web Marketing Association.
More Case Studies
"This campaign has the highest conversion rate I’ve ever seen [and] ...the ads are performing in the top 3% for financial institutions in the US."
10:1
ROI (ad click to funded app)
26%
Reduction in cost to acquire a member
18%
Conversion rate
5.6%
Organic traffic growth YOY
"After the first three months of the campaign, there was such a dramatic amount of potential business created that we asked Nettra to temporarily stop the campaign, allowing us to focus on our new potential clients. Now, Nettra has continued to scale our growth in a very cost-efficient and predictable fashion. I'm very pleased with their approach to growth."
478%
ROI (ad click to funded app)
13.5%
Reduction in cost to acquire a member
550%
Conversion rate
24%
Organic traffic growth YOY
"I highly recommend Nettra Media - they were a game-changer for our credit union. After assessing several agencies, we selected Nettra to assist our marketing department to gain more members. After hiring them, we reached our year-end revenue goals by August! They far exceeded our expectations!"
69%
ROI (ad click to funded app)
18%
Reduction in cost to acquire a member
29%
Conversion rate
33.2%
Organic traffic growth YOY
"Nettra’s digital ad campaigns on Google, Facebook, and YouTube have resulted in hundreds of leads. They're also great at working with our co-op partners to leverage available marketing funds."
3.2
Avg. rank on Google for top keywords
14%
CTR on Google Ads campaign
2.2m
Avg. # of monthly Facebook ad impressions
5.8
Avg. monthly frequency rate with Facebook ads
"Nettra routinely blows me away with their marketing know-how, their customer service, and especially the results I’ve gotten. I’ve worked with a handful of agencies in the past and none of them were as responsive and proactive as Nettra has been."
280%
Gain in organic rank
620%
ROI on Google Ads
340%
ROI on Facebook Ads
42%
Decrease cost of acquisition