Utilizing top, middle, and bottom of the funnel strategies to gain new members
After hiring them, we reached our year-end revenue goals by August! They far exceeded our expectations!
Valley First Credit Union (VFCU) dominated their local geography as the top credit union with the highest number of branches, yet many national banks out-marketed them for potential members.
VFCU had a physical presence in a much larger adjacent metropolitan area but they weren’t happy with the number of new accounts and loans coming from this area.
From an SEO perspective, while VFCU ranked in their local geography for many of their top keywords, they didn’t rank on page one for hardly any of their top keywords in the larger metropolitan area.
Nettra created a cross-promotional digital campaign for VFCU’s top, middle, and bottom of the funnel. We utilized Google Display, YouTube Ads, and Facebook/Instagram Ads to create awareness among a hyper-targeted audience at the top of their sales funnel.
Concurrently, we launched a middle of the funnel campaign designed to further educate their target audience about VFCU’s loan and account products.Lastly, for the bottom of their sales funnel we utilized a hyper-optimized Google Search Ad campaign to target this audience as they moved from consideration to choosing a bank or credit union.
Every channel of the digital marketing campaign was conversion rate-optimized, producing exceptional results with a 69% increase in assets over a two year period!
To enable VFCU to organically rank on page one for many of their keywords in all of their geographies, Nettra launched an aggressive backlinking campaign by reaching out to industry-related publishers.
This strategy has increased the number of ‘do-follow’ backlinks by almost 40%, resulting in VFCU ranking on page one in both geographies for the majority of their top keywords.