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7 Email Marketing Best Practices to Boost Your Campaigns

Email marketing is a great way to connect with your customers and promote your products or services. However, if you want to see the best results from your email marketing campaigns, you need to follow some best practices. In this blog post, we will discuss seven of the most important email marketing best practices. If you implement these tips into your campaigns, you could see a significant increase in your success rate!

Segment your audience

Segmenting your audience allows you to better understand your customers and tailor your marketing efforts to appeal to each specific group. Here's why it's important.

Better targeted marketing

One of the main benefits of email segmentation is that it allows you to create a more targeted and effective email marketing campaign. When you know who you're marketing to, you can create messages and content that are more likely to resonate with them. This leads to higher conversion rates and more loyal customers.

Improved customer service

Segmenting your audience can also help you improve your customer service. When you know who your customers are, you can anticipate their needs and address any pain points they may have. This will lead to happier customers and fewer support issues down the road.

Increased sales

Ultimately, segmenting your audience will lead to increased sales. When you have a better understanding of who your customers are and what they want, you can close more deals and boost your bottom line.

Use consistent, on-brand design with emails

Consistent, on-brand design will help create a lasting first impression with your subscribers and keep your business top of mind. Here's what you need to know about on-brand email design.

Why on-brand email design is important

There are several reasons why on-brand email design is so important for businesses. For one, it helps you stand out in a crowded inbox. Inboxes are overflowing these days, which means subscribers are quickly scanning and deleting emails that don't interest them.

On-brand email design can also help increase click-through rates and conversions. If subscribers trust your brand and are familiar with your products or services, they're more likely to take action when they see an offer or discount in their inbox.

How to create on-brand email design

Now that you know why on-brand email design is important, let's talk about how you can create it. The first step is to choose colors that reflect your brand's overall look and feel. If you already have branding guidelines in place, this should be easy. If not, take some time to experiment with different color schemes until you find one that feels right for your business.

Next, choose two or three fonts that you will use consistently in your emails. Again, if you have existing branding guidelines, this should be easy. If not, try experimenting with different font combinations until you find something that feels on-brand for your business.

Finally, Including a recognizable logo in every email will help build name recognition over time and make it easier for subscribers to find your emails in their inboxes. 

Set up automation through a CRM

Setting up automation through a CRM can save you a lot of time and If you're like most business owners, you know that customer relationship management (CRM) is important. After all, happy customers are the key to a successful business.

What is CRM automation? 

CRM automation is the process of using email marketing software to automate repetitive tasks related to customer relationship management. This can include tasks such as sending follow-up emails, scheduling appointments and managing customer data.

Benefits of CRM automation 

There are many benefits of CRM automation for businesses, including: 

  • Improved Customer Relationships: By automating repetitive tasks related to customer management, businesses can improve their relationships with customers. This can lead to increased customer satisfaction and loyalty.
  • Increased Efficiency: CRM automation can help businesses become more efficient by freeing up time and resources that can be better spent on other areas of the business. 
  • Improved Customer Retention: By improving their relationships with customers, businesses can retain more customers. This can lead to increased revenue and profitability. 

How to setup your CRM for automation

When it comes to setting up your CRM for automation, there are a few things you'll need to do: 

Choose the right CRM

Not all CRMs are created equal. When choosing a CRM, be sure to consider your specific needs and find a CRM that offers the features and functionality you need.

Import your customer data

In order to automate your customer relationships, you'll need to import your customer data into your CRM. This can be done manually or through a CSV file.

Setup your automation rules

Once your customer data is imported, you'll need to set up your automation rules. These rules will determine when and how your CRM will automate your customer interactions.

Test your automation

After you've set up your automation rules, Be sure to test your automation rules to ensure they're working properly. This will help you avoid any potential issues down the road.

Optimize your email subject lines

A great email subject line is the key to getting your email opened. Here are a few tips to help you optimize your subject lines.

Keep it short and sweet

Your subject line should be brief – ideally, no more than 60 characters. This may seem like a tall order, but it’s important to remember that people will be reading your subject line on their mobile devices. A long, complicated subject line is likely to get truncated, which means your recipients will only see part of it. And if they can’t understand what your email is about from the subject line alone, they’re not going to bother opening it.

Use keywords wisely

Just as you would with your website content or blog posts, carefully select keywords for your subject lines. But beware of keyword stuffing. Instead, focus on using one or two well-chosen keywords that accurately reflect the content of your email.

Make it actionable

Your subject line should inspire recipients to take action – whether that’s clicking through to read your blog post, downloading your white paper, or taking advantage of a special offer. Use strong verbs such as “discover,” “learn,” or “save” to encourage recipients to take action.

Create engaging email copy for your brand

How do you write email copy that engages your audience and gets them to take action? Here are a few tips to keep in mind when writing email copy.

Keep it clear and concise

Use active voice and short, concise sentences to get your point across quickly.

Make sure your email copy is visually appealing

Include images and use formatting techniques like headings and bullet points to break up the text. This will make your emails more visually appealing and easier to scan, which will help engage your readers. Just be aware that too many images can distract the reader from your message.

Use a strong call to action

Your email campaign copy should always include a strong call to action that encourages the reader to take the desired action. For example, if you're promoting a new product, your CTA might be "Buy now!" or "Learn more."

Send personalized emails

Here's how to send personalized emails that will get opened and read, without seeming like junk mail.

Start with a catchy subject line

First, keep it short and sweet and try to be creative. If you can make your subject line humorous or eye-catching, even better. And lastly, avoid using too many exclamation points or other types of punctuation; this will just make your email seem spammy.

Personalize the body of the email

Here, you'll want to personalize the message as much as possible without coming across as creepy or stalker-ish. Mention something specific that you think they'll be interested in based on their previous interactions with your company. For example, if they recently visited your website but didn't purchase anything, you could mention a sale that's going on for items similar to what they were looking at.

Perfect your call to action

Email marketing is an effective way to reach your target audience. But are you making the most of your emails? One important way to make the most of your emails is to include a strong call to action (CTA).

Why you need a CTA in your email

Including a CTA gives your email purpose and makes it more likely that the recipient will actually do something with it. After all, if you've taken the time to write and send an email, you probably have some sort of goal in mind, whether that's getting more website visitors, generating leads, or making sales. A CTA can help you achieve those goals by encouraging the reader to take the next step.

How to write a good CTA

  1. Be clear and concise: Your CTA should be short and to the point. The goal is to make it as easy as possible for the reader to understand what you want them to do.
  2. Use strong verbs: Verbs like "download," "buy," and "sign up" are powerful and will prompt the reader to take action.  
  3. Make it relevant: Your CTA should be relevant to the rest of your email content. For example, if you're sending a newsletter, your CTA might be "Sign up now" or "Subscribe here." If you're promoting a new product, your CTA might be "Learn more" or "Buy now." 

Test your emails

Sending an email is easy. But sending an email that looks good, reads well, and doesn’t get sent to the spam folder? That’s a whole different story.

Here are the four steps you need to take to test your emails before sending them:

Check the subject line

A good subject line should be short and give recipients a preview of what’s inside the email.

Review the from name and email address

The recipients see the "From Name" before they even open your email. That’s why it’s important to choose a "From Name" that will make recipients want to open your email. An example would be your brand name.

Preview the email in different programs

When you send an email, it will look different depending on the email clients the recipients' use (Gmail, Yahoo Mail, Outlook, etc.). That’s why it’s important to preview your email in as many different programs as possible before sending it out for real.

Test any links in your email 

If your email contains links (which it probably does), you need to make sure those links go to the proper landing page before sending out the final version of your message. The last thing you want is for someone to click on a link and end up on a 404 error page because that link is broken.


Email marketing can be a great way to boost your campaigns and improve your email marketing strategy. From creating an on-brand design to including strong calls to action, these tips will help you take your email marketing to the next level. You'll be able to create email campaigns that are more effective and efficient while still reaching your target audience and achieving your desired results.

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